Summary
Overview
Work History
Education
Skills
Timeline
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Melinda Cedillo

Hacienda Heights,CA

Summary

Accomplished Executive Team Lead and Senior Retail Sales Manager with a proven track record at Target and Nordstrom, enhancing brand visibility and customer loyalty through innovative marketing and strategic planning. Skilled in operations management and team motivation, achieving significant sales targets and fostering community engagement. Expert in workflow planning and labor cost controls, driving efficiency and profitability.

Overview

25
25
years of professional experience

Work History

Executive Team Lead

Target
01.2019 - Current
  • Increased brand visibility through targeted marketing campaigns that resonated with core consumer segments.
  • Managed a cross-functional team of professionals, ensuring timely completion of projects and optimal resource allocation.
  • Achieved ambitious sales targets through effective marketing strategies and persuasive presentations to potential clients. Comp in sales in over 7 years in all areas of responsibility.
  • Delivered exceptional results under tight deadlines by skillfully prioritizing tasks and delegating responsibilities among team members.
  • Optimized supply chain management, identifying areas for improvement and implementing cost-saving measures where appropriate.
  • Mentored junior staff members, providing guidance on career development and professional growth opportunities.
  • Supported leadership by creating schedules to accommodate customers and team members.
  • Worked independently and used resourcefulness when confronted with ambiguity.
  • Directed successful product launches, coordinating efforts across multiple departments for seamless execution.
  • Interviewed, recruited and trained new onboarding candidates.
  • Identified trends and assessed opportunities to improve processes and execution.
  • Provided exceptional services and pleasant shopping experiences to retail customers.
  • Built customer loyalty and retention by delivering excellent shopping experiences.
  • Created inviting environment for customers by maintaining store organization and cleanliness.
  • Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.

Senior Retail Sales Manager

Nordstrom
05.2000 - 01.2019
  • Mentored junior managers as they transitioned into leadership roles within the organization, fostering a supportive environment conducive to learning and growth.
  • Analyzed sales data to identify trends and opportunities for improvement in both individual and team performance.
  • Delivered compelling product presentations that educated customers about unique features while demonstrating their practical applications in everyday life situations.
  • Managed inventory effectively, reducing shrinkage and ensuring optimal stock levels at all times.
  • Coordinated special events such as product launches or holiday sales promotions that attracted new customers to the store''s offerings.
  • Enhanced customer loyalty by implementing targeted loyalty programs that incentivized repeat business and generated positive word-of-mouth referrals.
  • Streamlined operations by implementing efficient processes that reduced labor costs while maintaining high-quality service standards.
  • Drove consistent achievement of monthly targets through effective goal-setting, communication, and motivational techniques for retail staff members.
  • Leveraged detailed knowledge of industry trends to make informed decisions regarding merchandise assortment planning.
  • Increased sales revenue by implementing effective sales strategies and training programs for retail staff.
  • Played a critical role in store expansions, contributing to the successful launch of multiple new locations.
  • Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
  • Managed day-to-day staffing and handled scheduling for all store employees.
  • Built relationships with customers and community to establish long-term business growth.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.

Education

Some College (No Degree) - Business Management

Coastline Community College
Fountain Valley, CA

Skills

  • Customer focus and solution oriented
  • Innovation management
  • Operations and Distribution Management
  • Branding
  • Strategic planning
  • Labor cost controls
  • Training, development and Staff Motivator
  • Corporate governance
  • Team player
  • Administrative skills and Scheduling
  • Workflow planning
  • Community engagement

Timeline

Executive Team Lead

Target
01.2019 - Current

Senior Retail Sales Manager

Nordstrom
05.2000 - 01.2019

Some College (No Degree) - Business Management

Coastline Community College

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Melinda Cedillo