Melissa Bishop
Grand Rapids,MI
Summary
I've built and led a high-performing digital team that generates $1.4M in annual revenue while developing talent from interns to specialists. My leadership approach combines strategic vision, team empowerment, and execution excellence across digital transformations, website redesigns, and nearly $2M in annual ad spend per year. I believe empowered teams drive innovation, every specialist on my team has been developed internally, creating a culture where growth meets accountability and translates to client success. I thrive where strategic thinking meets hands-on leadership, building teams that redefine what's possible through people, strategy, and relentless execution.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Strategist
DEKSIA
Grand Rapids, MI
01.2024 - Current
- Spearheaded digital marketing transformation that grew the digital team's revenue from $850k to $1.4M annually.
- Built and led high-performing 3-person marketing team across content, paid media, and analytics functions.
- Managed $1M annual ad spend budget, optimizing spend allocation to achieve 20% sales qualified lead increase.
- Implemented SEO, GEO (generative engine optimization), and AEO (answer engine optimization) strategies generating a 25% session increase across accounts.
- Collaborated with the web development team to generate comprehensive Schema markup and LLMs strategies for new website builds.
- Establish data analytics framework using GA4, LookerStudio, and Whatagraph to track full-funnel performance and attribution.
- Increased client retention rate from 65% to 90% through strategic account management and consistent results delivery.
CEO | Strategist
Digital Savvy
Honduras, USA
03.2022 - 10.2025
- Conducted comprehensive digital marketing audits for clients across SEO, paid media, and email marketing channels to identify optimization opportunities.
- Executed end-to-end digital marketing campaigns spanning SEO optimization, paid advertising, and email marketing automation.
- Implemented technical SEO improvements, content strategies, and link-building initiatives to increase organic search visibility.
Digital Specialist
DEKSIA
Grand Rapids, MI
04.2021 - 12.2023
- Managed paid media campaigns across Google Ads, Meta, LinkedIn, and more to generate Marketing Qualified Leads for clients.
- Develop SEO recommendations ranging from On Page issues to backlinking for 15 different clients.
- Led SEO Taxonomy project for an ecommerce website rebuild generating a 15% increase in revenue.
- Implemented integrations between WordPress, Google Products, Zapier, etc to enhance digital campaigns and strategies.
Education
Bachelor of Arts - Organizational Communications and French
Calvin University
01.2020
Skills
- Digital Strategy
- Performance Marketing
- Customer Acquisition
- Brand Development
- Marketing Analytics
- Conversion Optimization
- Marketing Automation
- Budget Management
Certification
- Google Ads Certification
- Google Analytics Individual Qualification
- HubSpot Marketing Software Certification
- Klaviyo Academy Certification
Accomplishments
- Scaled annual revenue from $850k to $1.4M through strategic marketing initiatives
- Increased client retention from 65% to 90% YoY
Timeline
Digital Strategist
DEKSIA
01.2024 - Current
CEO | Strategist
Digital Savvy
03.2022 - 10.2025
Digital Specialist
DEKSIA
04.2021 - 12.2023
Bachelor of Arts - Organizational Communications and French
Calvin University