Melissa Borden
Account Executive
Staunton,VA
Summary
Accomplished Outside Sales Representative with solid sales history and in-depth digital marketing experience. Offers up-to-date knowledge of emerging digital developments and marketing and sales strategies. Diligent and charismatic professional with expertise in conducting market analysis, recognizing trends within territories and directing product demonstrations. Committed to meeting performance goals and building strong relationships within industry.
Overview
24
24
years of professional experience
1
1
year of post-secondary education
Work History
Outside Sales Account Executive
IHeart Media
Harrisonburg, VA
08.2019 - Current
- Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
- Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory.
- Established new accounts through cold calling and personal visits to potential customers.
- Negotiated terms and contracts with clients to maintain profitable sales.
- Exceeded monthly sales targets and quotas consistently.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
- Kept detailed records of daily activities through online customer database.
- Maintained current knowledge of evolving changes in marketplace.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Sales Director
Ashley Furniture HomeStore DBA Canon Skye
Staunton, VA
07.2016 - 08.2019
- Updated products, service agreements and pricing to retain competitive advantage and generate new customers.
- Revitalized sales and marketing programs while achieving 20% increase in profits.
- Increased retail customer volume by 10% within first quarter.
- Solved complex problems to increase sales effectiveness and streamline business direction.
- Created effective marketing campaigns to reinforce branding initiatives and maximize outreach.
Operations Manager
Ashley Furniture HomeStore DBA Country Junction
Lehighton, PA
08.1999 - 07.2016
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Interacted well with customers to build connections and nurture relationships.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
Education
Associate of Science - Legal Administration
Lehigh Valley College
Center Valley, PA 10.2001 - 03.2003
Skills
Sales proposal creation
Energetic and driven
Strategic account development
Superior organizational skills
Positive outlook
B2B sales prowess
Client Relationship Development
Client account management
Motivated team player
Customer focused-service
Two Time President Award Winner
Timeline
Outside Sales Account Executive
IHeart Media
08.2019 - Current
Sales Director
Ashley Furniture HomeStore DBA Canon Skye
07.2016 - 08.2019
Associate of Science - Legal Administration
Lehigh Valley College
10.2001 - 03.2003
Operations Manager
Ashley Furniture HomeStore DBA Country Junction
08.1999 - 07.2016