Summary
Overview
Work History
Education
Skills
Timeline
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Melissa Borden

Account Executive
Staunton,VA

Summary

Accomplished Outside Sales Representative with solid sales history and in-depth digital marketing experience. Offers up-to-date knowledge of emerging digital developments and marketing and sales strategies. Diligent and charismatic professional with expertise in conducting market analysis, recognizing trends within territories and directing product demonstrations. Committed to meeting performance goals and building strong relationships within industry.

Overview

24
24
years of professional experience
1
1
year of post-secondary education

Work History

Outside Sales Account Executive

IHeart Media
Harrisonburg, VA
08.2019 - Current
  • Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
  • Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
  • Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory.
  • Established new accounts through cold calling and personal visits to potential customers.
  • Negotiated terms and contracts with clients to maintain profitable sales.
  • Exceeded monthly sales targets and quotas consistently.
  • Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
  • Kept detailed records of daily activities through online customer database.
  • Maintained current knowledge of evolving changes in marketplace.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.

Sales Director

Ashley Furniture HomeStore DBA Canon Skye
Staunton, VA
07.2016 - 08.2019
  • Updated products, service agreements and pricing to retain competitive advantage and generate new customers.
  • Revitalized sales and marketing programs while achieving 20% increase in profits.
  • Increased retail customer volume by 10% within first quarter.
  • Solved complex problems to increase sales effectiveness and streamline business direction.
  • Created effective marketing campaigns to reinforce branding initiatives and maximize outreach.

Operations Manager

Ashley Furniture HomeStore DBA Country Junction
Lehighton, PA
08.1999 - 07.2016
  • Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Interacted well with customers to build connections and nurture relationships.
  • Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
  • Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.

Education

Associate of Science - Legal Administration

Lehigh Valley College
Center Valley, PA
10.2001 - 03.2003

Skills

Sales proposal creation

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Timeline

Outside Sales Account Executive

IHeart Media
08.2019 - Current

Sales Director

Ashley Furniture HomeStore DBA Canon Skye
07.2016 - 08.2019

Associate of Science - Legal Administration

Lehigh Valley College
10.2001 - 03.2003

Operations Manager

Ashley Furniture HomeStore DBA Country Junction
08.1999 - 07.2016

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Melissa BordenAccount Executive