Summary
Overview
Work History
Education
Skills
References
Timeline
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MELISSA CRUZ

Greenville,SC

Summary

Creative and self-driven Marketing Specialist with experience in analytics, advertising, and e-commerce. Skilled in overseeing social media platforms and creative projects, generating content that boosts engagement, grows social following, and enhances brand awareness

Overview

4
4
years of professional experience

Work History

Marketing Specialist

TekReplay
Greenville, SC
05.2023 - Current
  • Developed marketing strategies for existing products, services and new product launches.
  • Analyzed consumer behavior and market trends to create effective marketing campaigns.
  • Produced diverse content and marketing campaigns across social media channels.
  • Supervised e-commerce platforms for optimal sales and advertising results.
  • Optimized website content with SEO best practices in mind.
  • Developed email marketing campaigns with automated workflows to engage customers through newsletters and promotions.
  • Utilized tools such as Klaviyo, Shopify, Semrush, Canva, Adobe Creative Suite, Google Ads, and more.

Marketing Analyst Intern

FT2OM
NYC Metropolitan Area, Remote
08.2022 - 05.2023
  • Collaborated with CEO to execute marketing strategies.
  • Building and maintaining the social media presence of both the CEO and FT2OM.
  • Assisted in the development of promotional materials such as brochures, flyers, newsletters.
  • Developed and implemented marketing strategies to increase brand awareness, engagement, and customer loyalty.
  • Increased productivity by integrating Buffer, Google Suite, and SocialPilot into daily tasks.
  • Utilized Canva to create content.

Marketing Intern

FreeSpirit Marketing
Brooklet, GA, Remote
08.2022 - 09.2022
  • Managed assigned social media platforms and created content for them.
  • Analyzed market trends to identify potential opportunities.
  • Developed content and promotional materials for various campaigns.
  • Participated in brainstorming sessions with marketing team members to develop ideas for campaigns.

Summer Marketing Intern

Kearns, Brinen, & Monaghan, Inc.
Greenville, SC
06.2022 - 08.2022
  • Managed social media accounts, creating engaging posts and monitoring user interactions.
  • Researched current industry trends to create effective marketing strategies.
  • Boosted online visibility with effective SEO implementations.
  • Utilized Semrush and HubSpot to enhance digital marketing efforts.
  • Utilized Adobe Creative Suite and Canva to execute various design projects.

Part Sales Manager

Autozone
Greenville, SC
08.2021 - 06.2022
  • Supervised, trained and evaluated sales staff to ensure performance standards were met.
  • Assisted customers in locating specific parts or items requested by them.
  • Received and stocked incoming merchandise, arranging items in correct locations.
  • Operated point of sales and parts lookup computer systems.

Education

Marketing Associate in Applied Science - Marketing Communications

Greenville Technical College
05.2023

Marketing Communications Certificate -

Greenville Technical College
05.2023

High School Diploma -

Bob Jones Academy
01.2021

Skills

  • Digital marketing
  • Social media management
  • Market analysis
  • Copywriting expertise
  • Analytics and SEO
  • Graphic design proficiency
  • Product marketing
  • Website management
  • eCommerce
  • Email marketing
  • Bilingual/Multilingual

References

References available upon request.

Timeline

Marketing Specialist

TekReplay
05.2023 - Current

Marketing Analyst Intern

FT2OM
08.2022 - 05.2023

Marketing Intern

FreeSpirit Marketing
08.2022 - 09.2022

Summer Marketing Intern

Kearns, Brinen, & Monaghan, Inc.
06.2022 - 08.2022

Part Sales Manager

Autozone
08.2021 - 06.2022

Marketing Associate in Applied Science - Marketing Communications

Greenville Technical College

Marketing Communications Certificate -

Greenville Technical College

High School Diploma -

Bob Jones Academy

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MELISSA CRUZ