Melissa Frey

Delivering High Touch Service to online shoppers on Estee Lauder.com .

• Resolved conflicts and negotiated mutually beneficial agreements between parties
• Drove operational improvements which resulted in savings and improved profit margins
• Developed team communications and information for maximum goal achievement
• Managed 5.6 Million dollar account 13 + locations. Worked closely with Lauder Director,Field Executives ,Belk RVP , Store Management as well as Counter and Business Managers

• Took counter out of $25,000 deficit in 3 months and counter is currently running up +13% YTD with growth in all three categories
• Drive retail sales at store level
• Build in-store relationships with all levels of management and selling teams
• Develop Special Events calendar and implement, along with merchandising objectives, with in-store selling teams
• Sell company programs to store management and receive support for execution of company Sales and Marketing and Events calendars
• Recruit, train, motivate, and develop team
• Educate teams on latest promotions and goals, visual merchandising directives , product knowledge to support these promotions
• Provide direction to Beauty Advisors regarding company goals and objectives
• Provide ongoing feedback and coaching to Beauty Advisors and Flex team

• Professional makeup artist since 1997 working on several projects as well as continued freelance work with Estee Lauder Regional Makeup Artist Team
• Mercedes-Benz Fashion Week under Direction of Global Makeup Artist Paul Starr Tom Ford for Estee Lauder event at Saks 5th Ave
• Dawn Wells -Gilligan's Island Special Events, Charity Events Weddings, photo shoots, Music Videos Commercials, Infomercials, Films and Television,Numerous Commercials for Fox 13 Dancing with the Stars Tampa Bay

• Managed the CEO's complex and frequently changing travel arrangements and coordinated the pre-planning of trips
• Created expense reports, budgets and filing systems
• Conducted research to prepare, gather and proof briefing materials, agendas for all executive-level meetings
• Developed and maintained an alert system for upcoming deadlines on incoming requests and events
• Allocated executive tasks and managed complex calendars and administrative functions
• Created appropriate documentation for members of board and senior leadership before meetings

• Paralegal to Amber Boles, Esquire Phipps and Boles PA, Prepared legal briefs, motions and pleadings
• Drafted, signed and certified key legal documents for Attorney review
• Communicated with outside vendors on behalf of attorneys and legal departments
• Prepared for trials by conducting legal research and drafting pleadings
• Produced legal documents such as briefs, pleadings and appeals
• Coordinated trial exhibits by organizing materials, writing documentation and preparing digital materials and displays
• Conferred with clients and other involved parties to gather and track case information
• Developed polished legal documents, including motions and briefs, to support litigation processes and court proceedings

• As a freelance makeup artist with Stila,Tarte & Benefit my duties included visits to accounts in all Sephora and Ulta stores in the Tampa, Orlando, Sarasota & Naples area
• While in-store I conducted training ,makeovers, events and sold side by side with cast members to increase daily sales for the store

• Achieved a Million Dollars in sales through planning and execution of events as well as making the day each and every day
• Drive retail sales at the store level
• Build in-store relationships with all levels of management and selling teams
• Develop a Special Events calendar and implement, along with merchandising objectives, with in-store selling teams
• Sell company programs to store management and receive support for execution of our company Sales and Marketing and Events calendars
• Recruit, train, motivate, and develop our people; our company's greatest asset
• Educate our selling teams and account sales staff about the company's goals, visual merchandising directives and product knowledge
• Provide direction to Beauty Advisors regarding company goals and objectives
• Provide ongoing feedback and coaching to Beauty Advisors