MELISSA KRAMER, CDP
Oceanside
Summary
Forward-thinking professional, articulate and personable leader. Exhibits excellent program management, strategic planning, and operational oversight abilities. Experienced in fast-paced environments and adaptable to last-minute changes. Thrives under pressure and consistently earns high marks for work quality.
Overview
6
6
years of professional experience
Work History
Executive Director
Villa Monticello Assisted Living & Memory Care
Escondido
10.2024 - Current
- Increased census from 65% to 87% within first two months of accepting position.
- Implemented 7-10% annual increases to existing resident families-skipped for 3 previous years.
- Managed outreach schedule for continual organic lead processing & hosted marketing events on/offsite for local referral partners.
- Managed and maintained the Budget and spenddown reports as well as our Competitive Analysis'.
- Approved payroll, held disciplinary meetings & regular staff trainings.
- Hosted & Presented educational speaking events for prospects, resident families and outside service professionals.
- Maintained Less Annoying CRM & ECP Database with continual prospect engagement & outreach notes, as well as accurate profiling of current residents.
- Responsible for handling all conversations regarding service failures or needed transitions with responsible parties, ensuring the best interests of the resident & our business.
- Built, maintained and managed relationships with all vendors servicing our residents, holding care conferences with families and outside service representatives.
Sales & Marketing Director
La Marea Senior Living
Carlsbad
01.2023 - 01.2024
- Increased census from 72% to 90% within first four months of accepting position.
- Utilized story-selling approach as well as education of industry and local competitors.
- Managed an outreach schedule for continual organic lead processing & hosted marketing events on/offsite for local referral partners.
- Managed and Maintained the Sales Budget and spenddown reports as well as our Competitive Analysis'.
- Maintained Welcome Home Database with continual prospect engagement & outreach notes.
- Built strong relationships with the public and local partners. Asked to sit on the board of the Carlsbad Chamber of Commerce's Older & Bolder Senior Expo.
Sales & Marketing Director
Santianna Signature Living
Carlsbad
01.2022 - 01.2023
- Increased census as a Marketing team from 56% in AL/IL to 100% & growth from 25% in memory care to 52% for this New Development property.
- Created marketing videos and content to distribute to our prospective families showcasing our Luxury Community tailored to their individual circumstances.
- Utilized story-selling approach and our 45 key differences during discovery process.
- Managed an outreach schedule for continual organic lead processing & word-of-mouth marketing.
- Joined the Aging Services committee of Carlsbad, as well as the San Diego Dementia Consortium committee.
- Created trusting relationships with both families and outside businesses as a representative of this community.
Sales & Marketing Director
Cadence at Poway Gardens
Poway
01.2021 - 01.2022
- Increased census from 68% to 86% within first four months of accepting position.
- Maintained Sherpa Database with continual prospect engagement & outreach notes.
- Utilized story-selling approach as well as Shared Suite Focused highlights.
- Responsible for themed monthly Marketing events (in person & virtual) with prospects and outreach partners; Hosted Lectures on Brand New Day Insurance Services as well as Monthly Farmer's Markets.
- Worked to evolve our newly branded community's perception with medical professionals through continual follow-up and visiting with gifts, while continuing to educate on our capacities.
- Managed and Maintained the Sales Budget and spenddown reports as well as our Competitive Analysis'.
Sales & Marketing Director
Vista Gardens
Vista
01.2020 - 01.2021
- Increased census from 65% to 75% within first two months of position, COVID affected census greatly after this point, admission closed for 2 months.
- From Mid-January through February I acquired 11 new Move-ins.
- Established and created model rooms, that the community lacked, as well as trained staff for tour etiquette and phone interactions with potential resident families.
- Utilized story-selling approach and our COVID health measures to increase both deposits and converted move-ins during an unstable selling season.
- Responsible for creating and executing many 'drive-thru' and socially distanced marketing events for families and our incoming prospects.
- Partnered with Oasis Senior Advisors for marketing meetups on site as well as hosting events for doctors within our network at our Sunset Social.
Education
Certified Dementia Practitioner Certification -
NCCDP
05.2022
Animal Behavioral College - Veterinarian Technician
01.2013
Bachelor of Science - Communications - Public Relations, Sociology Minor
Fredonia State University of New York
Fredonia, NY01.2001
Skills
- Reliability and dedication
- Relationship building
- Active listening
- Written communication
- Event planning
- Team leadership
- Staff training
- Database management
- Compliance management
- Contract management
- Team collaboration
- Strategic closing techniques
- Growth management
- Conflict resolution
- Marketing strategy
- Sales forecasting
References
- Elena Madsen, Regional Director Of Operations / Executive Director, Oakmont Senior Living, (949) 613-2319, elenahmadsen@gmail.com
- Jessica Strick, RN / Geriatric Case Manager, Compass Care Services, (760) 619-6721, jessica@californiacompass.com
- Ronda Provencal, Enrollment Director / Industry Educator, Pine Park Health, (760) 803-6610, ronda@pineparkhealth.com
Volunteer Experience
- Host Family, Safe Families for Children, 01/01/22, Present
- Marketing Consultant (Pro bono), Mercury Health AI, 01/01/22, 12/31/22
- Christmas Drive for Foster Children of San Diego, Olive Crest, 01/01/19, 12/31/20
- Volunteer Coordinator, United Ministries, 01/01/17, 12/31/18
- Volunteer, West Florida Wildlife Sanctuary, 01/01/15, 12/31/16
Timeline
Executive Director
Villa Monticello Assisted Living & Memory Care
10.2024 - Current
Sales & Marketing Director
La Marea Senior Living
01.2023 - 01.2024
Sales & Marketing Director
Santianna Signature Living
01.2022 - 01.2023
Sales & Marketing Director
Cadence at Poway Gardens
01.2021 - 01.2022
Sales & Marketing Director
Vista Gardens
01.2020 - 01.2021
Certified Dementia Practitioner Certification -
NCCDP
Animal Behavioral College - Veterinarian Technician
Bachelor of Science - Communications - Public Relations, Sociology Minor
Fredonia State University of New York
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