Melissa Latvala
Hilliard,OH
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 25-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
20
20
years of professional experience
Work History
Director of Sales
Cambria Suites Polaris
01.2023 - 01.2024
Area Director of Sales
Holiday Inn Express & Suites Polaris & Homewood Suites
04.2018 - 01.2023
- Prospect and secure LNR accounts
- Use 'out of the box' techniques for acquiring new business
- Maintain current relationships with national accounts
- Participated in RFP Season - research and business case development
- Completed Hilton DOS training
- Completed IHG Concerto training
- Participate in revenue calls with Revenue Manager and GM's
- Establish rate guidelines and strategies for achieve ADR and RevPar
- Assist with budgets and forecast for group and negotiated business
- Participate in the development and execution of Sales & Marketing Plan
- Review rate codes and market segment codes for accurate forecasting (IHG)
- Assist with training GRS's sales processes
- Community involvement with Westerville Rotary & Chamber of Commerce.
General Manager
Holiday Inn Express & Suites Polaris
11.2017 - 03.2018
General Manager
Holiday Inn Worthington
12.2015 - 10.2017
Senior Sales Manager
Holiday Inn Worthington
03.2010 - 11.2015
- Added responsibility of budgeting and forecasting
- Assisted with Sales & Marking Plan
- Completed IHG Way of Sales DOS Training
- Community involvement with Worthington Chamber of Commerce
- Member of the Worthington CVB.
Sales & Catering Manager
Holiday Inn Worthington
02.2004 - 02.2010
- Prospect group room business - Corporate, SMERF, Sports, Assn and Govt
- Conducted sales calls and sales blitz's to attain potential business
- Develop relationships with IHG Key Account Directors
- Participate in IHG RFP Season - research and business case development
- Detailed groups, included room blocks and function space
- Proficient in Opera PMS & Sales and Catering
- Assisted in Operations - Rooms and F&B.
Education
Bachelors Degree in Social Work -
Northwestern State University
Skills
- Account Management
- Profitability Assessments
- Client Base Retention
- Brand-building strategies
- Strategic account development
- Client Relationship Management
- Sales process
- Key account targeting
- Review of contracts
- Rapport and relationship building
Certification
Timeline
Director of Sales
Cambria Suites Polaris
01.2023 - 01.2024
Area Director of Sales
Holiday Inn Express & Suites Polaris & Homewood Suites
04.2018 - 01.2023
General Manager
Holiday Inn Express & Suites Polaris
11.2017 - 03.2018
General Manager
Holiday Inn Worthington
12.2015 - 10.2017
Senior Sales Manager
Holiday Inn Worthington
03.2010 - 11.2015
Sales & Catering Manager
Holiday Inn Worthington
02.2004 - 02.2010
Bachelors Degree in Social Work -
Northwestern State University
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