Melissa Lotzar
Grand Rapids
Summary
Dynamic professional with a proven track record in relationship building and social media marketing, honed at NAI Wisinksi of West Michigan. Excelled in market research and competitor analysis, significantly enhancing customer engagement. Demonstrated exceptional multitasking and data entry skills, contributing to targeted marketing strategies that expanded the customer base.
Experienced with content creation, campaign management, and market analysis. Utilizes research skills to identify trends and opportunities. Knowledge of social media platforms and digital marketing tools.
Overview
9
9
years of professional experience
Work History
Marketing Assistant
NAI Wisinksi of West Michigan
01.2022 - Current
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Researched and evaluated potential new markets and products.
- Supported sales team by generating leads through targeted marketing strategies, thereby improving potential customer base.
- Strengthened communication skills through regular interactions with others.
- Paid attention to detail while completing assignments.
Sales Associate
Kid to Kid
03.2021 - 11.2024
- Prioritized helping customers over completing other routine tasks in store.
- Created inviting environment for customers by maintaining store organization and cleanliness.
- Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
Server
Crystal Downs Country Club
05.2016 - 08.2019
- Provided attentive service during high-volume periods without sacrificing attention to detail or guest rapport.
- Demonstrated strong multitasking skills by managing multiple tables simultaneously without compromising service quality.
Education
Associate of Arts - Graphic Design And Studio Art Major
Grand Valley State University
Allendale, MI05-2025
No Degree - Advertising
Central Michigan University
Mount Pleasant, MI05-2017
Skills
- Relationship building
- Social media marketing
- Customer engagement
- Social media platforms
- Market research
- Competitor analysis
Timeline
Marketing Assistant
NAI Wisinksi of West Michigan
01.2022 - Current
Sales Associate
Kid to Kid
03.2021 - 11.2024
Server
Crystal Downs Country Club
05.2016 - 08.2019
Associate of Arts - Graphic Design And Studio Art Major
Grand Valley State University
No Degree - Advertising
Central Michigan University
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