Melissa Macedo
Blue Monarch Hospice
Vista,CA
13
years of professional experience
Results-driven healthcare business development professional with 10 years of experience in hospice and home health sectors. Developed referral partnerships and expanded territories while enhancing provider and community relationships. Collaborated with clinical and operational teams to drive organizational growth and identify market opportunities in competitive healthcare environments.
Work History
Hospice Community Liaison
6 Months- Assisted in developing community outreach programs to promote hospice services and resources.
- Develop and maintain referral relationships with healthcare providers, senior living communities, hospitals, skilled nursing facilities, physicians, and other community partners.
- Identify new business opportunities and strategically develop accounts to increase hospice awareness, referrals, and census growth.
- Supported care teams by providing relevant patient information for improved service coordination.
- Coordinated patient intake processes, ensuring accurate documentation and timely follow-up.
Hospice Community Liaison
7 Months- Partnered with the Director of Business Development and broader team to help grow agency census from approximately 112 to a peak of 165 during tenure.
- Developed and strengthened referral source relationships throughout assigned territory to support agency growth and increase hospice referrals.
- Organized in-services to educate the public about hospice care options, including a standing dementia support group.
- Prospected and developed new accounts while maintaining relationships with established referral partners.
- Identified territory opportunities and prioritized high potential accounts in support of broader business development objectives.
Hospice Community Liaison
5 Months- Developed relationships with healthcare and community providers to increase awareness and utilization of hospice services.
- Served as a liaison between referral partners and internal hospice teams throughout the referral and admission process.
- Managed my assigned North County territory to build new business and maintain existing partnerships.
- Provided hospice education and resources to healthcare professionals, patients, families, and referral sources.
Account Executive
4 Months- Developed and managed referral accounts throughout the assigned North County San Diego market.
- Generated new business through strategic prospecting, relationship development, and consistent account follow-up.
- Worked toward monthly referral and census growth goals while maintaining strong relationships with existing accounts.
- Collaborated with internal operations teams to address patient and referral source needs and support successful admissions.
Home Health Liaison
1 Year 5 Months- Led marketing and business development efforts as the first hire for the startup agency, helping establish its market presence, referral network, and business development foundation.
- Played a key role in growing the agency from startup operations to an overall census of approximately 200 patients during tenure.
- Secured a strategic contract with an infectious disease provider to support its program serving low-income patients without insurance. This established a new referral channel that continues to generate significant business for the agency today.
- Generated a personal best of 42 referrals in a single month, demonstrating strong referral source development and territory penetration.
- Built and developed referral relationships from the ground up through strategic prospecting, community outreach and consistent account management.
- Helped onboard and train newly hired liaisons, sharing referral development strategies, account management practices, and knowledge of agency processes as the business development team expanded.
- Partnered closely with intake, clinical and leadership teams to develop and implement processes and procedures supporting the operational needs of the growing startup agency.
Account Executive
2 Years 2 Months- Managed North County Inland territory, developed and maintained strong network of referral relationships that generated ongoing business growth.
- Consistently achieved 140% to goal or higher of monthly referral goals.
- Trained and supported newly hired account executives/liaisons, providing guidance on territory development, prospecting, relationship building, and day to day sales processes.
- Participated in ongoing sales training and professional development initiatives to strengthen business development strategy and performance.
- Utilized a CRM system to strategically plan and manage daily route plans, document account activity, track follow up opportunities, and maintain consistent referral source engagement.
Team Lead
11 Months- Led multidisciplinary team of 29 clinicians and support staff, coordinating daily operations and enhancing patient care delivery.
- Oversaw new admission processing and clinical staff scheduling.
- Conducted chart audits supporting billing and month end claims processes.
- Participated in interdisciplinary group meetings and coordinated administrative and patient care support activities.
- Served as a liaison between clinical staff, administration and other operational departments.
- Participated in recruitment, interviewing, hiring, onboarding, and staff development to maintain appropriate staffing levels.
- Managed employee performance concerns, including coaching, corrective and disciplinary actions, and terminations when necessary.
Intake Coordinator
3 Years- Screened incoming patient referrals for home health services to ensure appropriate service allocation.
- Collected and reviewed documentation necessary to support Medicare billing and claims requirements.
- Coordinated clinical scheduling, patient visits, and outstanding patient care tasks
- Provided marketing and referral support while developing an understanding of the complete referral to admission process.
- Supported administrative operations including accounts payable, meeting coordination, supply management, and HR onboarding activities.
Lead Patient Service Representative
3 Years 5 Months- Led the day-to-day operations of the front office while supervising a team of 4 patient service representatives, ensuring efficient workflow and a positive patient experience.
- Managed provider schedules and appointment coordination, helping maintain efficient clinic operations and appropriate patient access.
- Oversaw front office responsibilities including high volume phone communication, patient support, scheduling, and administrative coordination.
- Performed accurate data entry and maintenance of patient medical records, ensuring information was complete and properly documented within patient charts.
- Ensured required patient documentation was scanned, organized, and maintained within medical records to support accurate and timely billing process.
- Provided direct supervision, training and performance management for front office staff, including coaching employees and administering corrective action when necessary.
- Conducted regular team meetings to communicate operational updates, address workflow concerns, reinforce expectations, and support team performance.
Education
High School Diploma
Skills
Referral networking
Business Development
Sales Strategy
Patient Education
Patient intake management
Healthcare Operations
Community Outreach
Sales Training and Coaching
Team Leadership
Timeline
Hospice Community Liaison
Blue Monarch Hospice
02.2026 - CurrentRead More
Hospice Community Liaison
Advantage Health Systems
07.2025 - 02.2026Read More
Hospice Community Liaison
Anchor Hospice
02.2025 - 07.2025Read More
Account Executive
Pacific Point Home Health
10.2024 - 02.2025Read More
Home Health Liaison
Comfort and Thrive Home Health
04.2023 - 09.2024Read More
Account Executive
Bridge Home Health
02.2021 - 04.2023Read More
Team Lead
Cabrillo Hospice
03.2020 - 02.2021Read More
Intake Coordinator
Healthy Living At Home
03.2017 - 03.2020Read More
Lead Patient Service Representative
Neighborhood Healthcare
10.2013 - 03.2017Read More
Rancho Bernardo High School
High School Diploma
Read More