Melissa Morrison
Providence Village,Texas
Summary
Results-driven Sales and Operations Executive experienced in scaling custom apparel solutions and driving enterprise B2B partnerships. Achieved regional growth and managed high-volume enterprise accounts by building high-performing teams and cultivating strong relationships. Focused on expanding network connections, educating clients, and implementing effective pricing strategies to enhance profitability.
Overview
1
1
Certification
25
25
years of professional experience
Work History
Director of Business Development
Waitressville Uniforms
Dallas, Tx
05.2026 - Current
- Collaborated with C-suite executives, CMOs, and venue owners to design camera-ready uniform systems that strengthened brand identity and streamlined wardrobe logistics for hospitality and entertainment venues nationwide.
- Drive enterprise outfitting consultations, enabling fast-growing restaurants, sports lounges, and upscale venues to achieve impactful brand differentiation.
- Led marketing integration and managed complete sales process for major rebrands, overseeing hiring and direction of nationwide sales team.
- Negotiated partnerships with key industry players to expand market presence.
- Developed strategic partnerships to expand market presence and brand recognition.
- Facilitated cross-functional meetings to drive project alignment and execution.
- Recommended product changes to enhance customer interest and maximize sales.
- Collaborated with team to forecast based on sales and product profitability.
Senior Western USA Regional Sales Director
Rebel Athletic
Dallas, Tx
11.2014 - 04.2027
- Managed regional sales operations, leading a team of 50 professionals and driving over $22 million in revenue with consistent year-over-year growth exceeding 25%+.
- Identified new business opportunities, pursued leads and negotiated contracts with clients.
- Established sales objectives by forecasting and developing annual sales quotas for regions and territories.
- Developed and executed regional sales strategies for athletic apparel.
- Cultivated relationships with key clients to strengthen partnerships and enhance revenue potential.
- Established relationships with key customers to build loyalty and grow revenue streams.
- Trained, coached and mentored members of the regional sales team to ensure goals were met.
- Facilitated training sessions to improve team product expertise and effectiveness.
- Earned award for exceptional contributions to regional sales performance.
Independent Business Owner & Event Producer
State Fair Spirit Classic National C Competitions
Sedalia, Missouri
11.2004 - 11.2024
- Founded, scaled, and sold a premier national cheer and dance competition portfolio.
- Grew event attendance from 15 to 150 teams, managing three large-scale productions annually.
- Led operational event staff, coordinating logistics and execution for successful events.
- Managed operational logistics for national competitions and events.
- Oversaw budgeting and financial management for event planning and execution.
- Developed marketing strategies to promote fair spirit competitions effectively.
- Implemented safety protocols to maintain a secure environment during competitions.
Pod Leader
Rebel Athletic
Dallas, Texas
01.2017 - 12.2022
- Led team of 10+, mentoring top producers and earning Pod of the Year honors 3 times.
- Assessed team performance against established goals and objectives.
- Fostered a positive work environment by recognizing individual achievements.
- Conducted regular meetings with staff to discuss progress, identify challenges, and develop solutions.
- Identified opportunities for process improvements, leading to cost reductions and increased productivity.
- Addressed and resolved interpersonal conflicts within the team, maintaining a harmonious work environment.
- Monitored industry trends to inform decision-making and strategic planning.
- Participated in potential new hire interviewing sessions to help identify qualified candidates.
Sales Representative
Rebel Athletic
Dallas
01.2014 - 12.2017
- Achieved Rookie Salesperson of the Year in 2014, maintaining over $1M in annual sales volume for 10 consecutive years.
- Executed high-volume B2B closing strategies, partnering with operations to ensure alignment with supply chain forecasts.
- Presented product features and benefits to potential customers effectively.
- Generated new sales leads through cold calling and networking activities.
- Identified opportunities for cross-selling additional products and services.
- Provided exceptional customer service to resolve inquiries and issues promptly.
- Coordinated with other departments to ensure timely delivery of orders.
- Set up meetings with potential clients and listened to their wishes and concerns.
Owner & Director
M&M Mobile Dance & Cheer
Frisco, Texas
01.2004 - 12.2016
- Operated choreography and instructional company serving cheer and dance programs nationwide, enhancing program quality and reach.
- Directed operations of mobile dance and cheer programs across North Texas. for mobile program across North Texas, facilitating profitable sale in 2016.
- Organized and optimized class and event schedules to ensure smooth operations. for classes, events, and performances.
- Managed class and event schedules to optimize resources and participation.
- Established partnerships with local schools and community centers.
- Maintained relationships with existing clients by providing superior customer service.
- Ensured compliance with local, state, and federal regulations.
- Developed policies and procedures for the organization.
Owner & Director
Melissa's Dance and Cheer
Sedalia, Missouri
12.2001 - 05.2014
- Owned and operated competitive dance and cheer training enterprise, overseeing business operations, staffing, and master scheduling to ensure effective program delivery.
- Coached and led teams to achieve elite competition success, securing multiple national championships and fostering a culture of excellence.
- Managed budgeting processes to ensure financial stability.
- Identified new opportunities for growth, expansion, and diversification.
- Promoted business on social media platforms to maximize brand identity and generate revenue.
- Developed dance and cheer programs for diverse age groups and skill levels.
- Led training sessions for instructors to enhance teaching methods and techniques.
Education
Bachelor of Arts -
Bauder College
Arlington, TXSkills
- Business Development & B2B
- High-Volume Closing
- Pipeline planning
- Sales leadership
- Key account management
- Customer relationship management
- Salesforcecom Proficiency
- Logistics Management
- Team leadership
- Team building
- Customer retention
- CRM software
Certification
- Adult and Pediatric CPR/AED/First Aid Certified
- Agrow Sales/Management Training, 02/01/24
Community Service
Professional Cheer Alumni Volunteer, Community Outreach & Charity Initiatives, Participated extensively as a pro cheer alumni volunteer supporting numerous orphanages, elderly care facilities, Habitat for Humanity builds, and various charitable community events.
Timeline
Director of Business Development
Waitressville Uniforms
05.2026 - Current
Pod Leader
Rebel Athletic
01.2017 - 12.2022
Senior Western USA Regional Sales Director
Rebel Athletic
11.2014 - 04.2027
Sales Representative
Rebel Athletic
01.2014 - 12.2017
Independent Business Owner & Event Producer
State Fair Spirit Classic National C Competitions
11.2004 - 11.2024
Owner & Director
M&M Mobile Dance & Cheer
01.2004 - 12.2016
Owner & Director
Melissa's Dance and Cheer
12.2001 - 05.2014
Bachelor of Arts -
Bauder College