Hi, I’m
Melissa Ralston
San Antonio,TX
Summary
Detail oriented and organized. Personable and articulate communicator; collaborative work style - Goal focused, ability to prioritize high volume workload, multitask, delegate, and work well under pressure. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
8
years of professional experience
5
Certification
Work History
BetterUpSan Antonio, TX
Senior Field Marketing Manager
10.2021 - Current
Job overview
- Increased awareness and consistently improved sales team's performance 35% by working with sales management; improved department's ability to react with competitive offers by tracking and communicating competitive landscape.
- Generated $140M new business through development of lead generation programs.
- Created effective sales plans utilizing customer needs forecast to increase market share by 70%.
- Developed strategic relationships with existing customers by learning preferences and managing regular communications among 150+ accounts.
Rackspace TechnologiesSan Antonio, Texas
Account Manager, Inside Sales
10.2020 - 10.2021
Job overview
- Set up 100+ new accounts, established customer rapport, and set up payment contracts.
- Reinvented team interaction with prospective clients by developing innovative and creative sales pitch.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Analyzed account details such as usage, sales data and client comments to enhance understanding of effectiveness and client needs.
HireVue Inc.Salt Lake City, UT
Account Manager
01.2019 - 10.2020
Job overview
- Strategically managed 75-100 SMB, MM and ENT accounts by reviewing and mitigating discrepancies and collaborating with account holders.
- Coordinated activities, including account and market launches, communications and key metrics, with Marketing, Operations, Field Sales and Supply Chain departments.
- Pursued opportunities unique to each account in terms of marketing, merchandising and operations.
Palm Beach Tan Inc.Salt Lake City, UT
Senior Marketing Manager
02.2019 - 01.2020
Job overview
- Coached 40 sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings with NPS score 72.
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals, over 130%
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
Palm Beach TanSan Antonio, Texas
Sales Manager
08.2016 - 01.2019
Job overview
- Grew sales 65% and boosted profits, applying proactive management strategies and enhancing sales training.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue, increasing sales by 30%.
- Led account planning strategy sessions aimed at retaining and acquiring customers and increasing business opportunities
Education
Henderson State UniversityArkadelphia, AR
MBA from Business Management, Marketing
12.2015
Henderson State UniversitySan Antonio, TX
BBA from Marketing
05.2014
Skills
- Salesforce Software
- Hubspot
- Gainsight
- Training and Onboarding
- Verbal and Written Communication
- Persuasive Negotiations
- Partnering and Relationships
- Microsoft
- Sales Quota Management
- Business Development
Certification
- CM - Certified Manager Certification
- Public Speaking - Harvard Business School
- Customer Success Management - Sales Impact Academy (SIA)
- Tactical Negotiation - SIA
- AWS Cloud Professional - LinkedIn
- Azure Cloud Professional - LinkedIn
- Google Cloud Professional - LinkedIn
- Public & Private Cloud Professional - LinkedIn
Timeline
Senior Field Marketing Manager
BetterUp
10.2021 - Current
Account Manager, Inside Sales
Rackspace Technologies
10.2020 - 10.2021
Senior Marketing Manager
Palm Beach Tan Inc.
02.2019 - 01.2020
Account Manager
HireVue Inc.
01.2019 - 10.2020
Sales Manager
Palm Beach Tan
08.2016 - 01.2019
Henderson State University
MBA from Business Management, Marketing
Henderson State University
BBA from Marketing
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