Talita Lopez
Results-Driven Marketer | Events & Partner Marketing Expert
Austin,TX
Summary
Trilingual marketing professional with expertise in event management, partner marketing, and sales collaboration. Skilled in driving pipeline growth, brand awareness, and revenue through high-impact strategies. Proven success in executing large-scale events, forging strategic partnerships, and aligning marketing with sales goals.
Overview
16
16
years of professional experience
2
2
Languages
Work History
Senior Field Marketing Manager
Tungsten Automation
Austin, TX
01.2021 - Current
- Lead field and channel marketing strategies across the Americas, driving revenue growth and market expansion
- Design and execute high-impact events, trade shows, and ABM campaigns to generate leads and accelerate pipeline development
- Managed multiple executive summits across the U.S., including a $20K event that generated $2M in pipeline, showcasing strategic planning and ROI-driven execution
- Develop and enhance partner marketing programs, creating compelling assets and messaging to support global partnerships
- Oversee budgeting and resource allocation for events and digital marketing campaigns, ensuring maximum return on investment
- Streamlined processes within the team, increasing overall efficiency and productivity.
- Leveraged social media platforms for amplification of key messages and audience engagement tactics.
- Created compelling event experiences that fostered brand loyalty among attendees.
- Implemented successful account-based marketing initiatives, targeting high-value prospects for increased revenue potential.
Senior Marketing Manager, LATAM
BigCommerce
Austin, TX
01.2021 - 01.2023
- Spearheaded BigCommerce's market expansion in Latin America, redefining brand positioning in the region
- Launched targeted industry events and campaigns, generating 2,000+ MQLs and a $2M incremental pipeline in Q2
- Managed end-to-end event planning and execution, ensuring impactful presence at industry conferences and partner-led activations
- Built strategic co-marketing campaigns with agency and technology partners, increasing merchant acquisition and market penetration
Partner Marketing Specialist
Tableau
Austin, TX
01.2019 - 01.2021
- Led partner-centric marketing initiatives, increasing partner-driven demand generation and sales enablement
- Managed localization of 20+ campaigns in Portuguese and Spanish, contributing to a 120% YoY increase in platform usage
- Developed and executed global partner marketing campaigns, including webinars, joint events, and self-service enablement programs
- Planned and executed virtual and in-person events, including the Women in Leadership event with 800+ registrants
- Prepared and presented reports on status of projects and initiatives.
Senior Deal Desk Coordinator, LATAM
Tableau
Austin, TX
01.2018 - 01.2019
- Partnered with Strategic Sales to optimize deal structuring, pricing approvals, and contract negotiations
- Ensured seamless quote-to-cash operations, aligning with sales priorities and revenue goals
Deal Desk Coordinator, LATAM
Tableau
Austin, TX
01.2016 - 01.2018
- Partnered with Strategic Sales to optimize deal structuring, pricing approvals, and contract negotiations
- Ensured seamless quote-to-cash operations, aligning with sales priorities and revenue goals
Fraud & Order Operations
Apple, Inc.
Austin, TX
01.2012 - 01.2016
- Detected and prevented fraudulent transactions while ensuring a seamless customer experience
- Managed order fulfillment processes, ensuring on-time deliveries and customer satisfaction
Video Production & Media
channelAustin
Austin, TX
01.2009 - 01.2012
- Produced and edited documentary and training videos, overseeing production schedules and team coordination
Education
Publicity and Advertising
Universidade Ibirapuera
São Paulo, BRRadio, TV, and Film
Austin Community College
Austin, TXSkills
- Salesforce
- Product launches
- Tableau
- SAP
- Marketo
- Bizzabo
- Adobe Premiere
- Microsoft Office
- Asana
- 6Sense
Timeline
Senior Field Marketing Manager
Tungsten Automation
01.2021 - Current
Senior Marketing Manager, LATAM
BigCommerce
01.2021 - 01.2023
Partner Marketing Specialist
Tableau
01.2019 - 01.2021
Senior Deal Desk Coordinator, LATAM
Tableau
01.2018 - 01.2019
Deal Desk Coordinator, LATAM
Tableau
01.2016 - 01.2018
Fraud & Order Operations
Apple, Inc.
01.2012 - 01.2016
Video Production & Media
channelAustin
01.2009 - 01.2012
Radio, TV, and Film
Austin Community College
Publicity and Advertising
Universidade Ibirapuera
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