Melissa Richardson
Cathedral City
Summary
Results-driven beverage alcohol professional with 10+ years of on-premise experience and current distributor merchandising experience with Southern Glazer’s Wine & Spirits. Proven ability to drive sales through brand execution, account relationships, product education, and strategic upselling. Deep understanding of on- and off-premise sales dynamics, consumer buying behavior, and distributor execution.
Overview
14
14
years of professional experience
Work History
Bartender
Multiple High Volume Accounts
Palm Springs
10.2011 - Current
- Drove consistent high-volume beverage sales in fast-paced on-premise environments
- Increased check averages through premium spirit, cocktail, and featured brand upselling
- Acted as front-line brand ambassador through product education and recommendations
- Built loyal repeat clientele through personalized service and relationship management
- Supported supplier promotions, featured cocktails, and brand placements
- Managed POS, inventory counts, cash handling, and opening/closing duties
Chain Sales Merchandiser
Southern Glazer's Wine and Spirits
02.2025 - 08.2025
- Executed merchandising strategies to align with territory sales objectives.
Enhanced brand visibility through effective shelf placement and display compliance.
Cultivated relationships with store managers and key retail contacts.
Identified sales opportunities and conveyed insights to sales teams.
Supported supplier initiatives and ensured successful promotional execution.
Education
Associate of Arts - Sociology
College of The Desert
Palm Desert, CA05-2010
Skills
- Beverage Alcohol Sales (Spirits, Wine & Beer)
- On-Premise & Off-Premise Account Support
- Distributor & Supplier Collaboration
- Brand Visibility & Merchandising
- Product Education & Menu Influence
- Upselling & Revenue Growth
- Account Relationships & Retention
- Inventory Awareness & Sales Reporting
- POS Systems & Compliance
Timeline
Chain Sales Merchandiser
Southern Glazer's Wine and Spirits
02.2025 - 08.2025
Bartender
Multiple High Volume Accounts
10.2011 - Current
Associate of Arts - Sociology
College of The Desert