Melissa Smith
Regional Sales Manager
Pacific Grove,CA
Summary
Focused Sales Manager with distinguished experience in the Hospitality industry and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent. Committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Determined individual with background in establishing and nurturing lucrative partnerships.
Overview
14
14
years of professional experience
Work History
Regional Sales Manager
Folktale Wine Group
02.2022 - Current
- Developed and nurtured robust relationships with distributors, retail partners, and restaurants, significantly boosting brand visibility and product placement.
- Represented the winery at industry events, amplifying product promotion and fostering industry relationships.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Attended industry conferences and trade shows to stay up-to-date with market trends and customer needs.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Implemented innovative sales strategies that successfully penetrated new markets, boosting regional brand recognition.
- Enhanced overall customer experience by conducting regular account reviews, ensuring alignment with client objectives and company offerings.
- Optimized inventory management processes by working closely with supply chain partners, reducing stock discrepancies while improving order fulfillment rates.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Managed team of 10 regional sales representatives and consistently achieved high sales targets.
Hospitality Management
Levett Management Company
07.2009 - 02.2022
- Successfully managing and building a distinct image for two well established boutique hotels in order to optimize profitability and efficiency.
- Rapidly training new employees on organization policies, and customer engagement.
- Leveraging OTA marketing strategies and tools to increase ROI and YOY revenue.
- Maintaining and strengthening profitable partnerships with local businesses to create a unique one of a kind experience for customers and to drive customer traffic and spending.
- Cultivating ironclad relationships within the local and international travel and hospitality industry
- Ensuring all systems operate smoothly and align with quality standards while maximizing business process procedures and monitoring daily operations and resolving key issues.
- Generating financial reports, managing marketing initiatives, and scaling operations.
- Establish production KPIs and conduct regular quality assessments to ensure compliance with all federal, state and local laws.
Education
Bachelor of Arts - Education
California State Monterey Bay
Monterey05.2019
Skills
- Client Relationship Management
- Territory Sales Management
- Sales Operations
- Verbal and Written Communication
- Relationship Building
- Direct Sales
- Emotional intelligence
- KPI Tracking
- Market Research
- Staff Management
- Proposal Development
- Sales Planning
Timeline
Regional Sales Manager
Folktale Wine Group
02.2022 - Current
Hospitality Management
Levett Management Company
07.2009 - 02.2022
Bachelor of Arts - Education
California State Monterey Bay
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