Hubspot
Open To Work
Hi, I’m
Melissa Torres
11850 Martin Luther King Street N,Florida
Summary
Results-driven CRM and revenue operations professional skilled in designing customer lifecycle strategies and data-driven engagement programs that enhance revenue and retention. Bridges sales, marketing, and operations through analytics to create actionable business strategies. Focused on developing scalable systems that boost team efficiency and improve customer experience.
Overview
11
years of professional experience
3
Certifications
Work History
Simply Organic BeautySt Petersburg, FL
Sales Manager
04.2025 - Current
Job overview
- Designed and implemented tiered customer segmentation models supporting lifecycle growth and revenue expansion
- Transitioned account prioritization from lifetime spend to rolling 360° YTD revenue tracking, improving forecasting accuracy.
- Developed customer intelligence frameworks within HubSpot for personalized engagement and account insights.
- Created onboarding and engagement workflows, increasing communication efficiency and sales team productivity.
- Collaborated cross-functionally with marketing and IT to improve CRM integrations and automation strategies.
- Analyzed account spend trends to aid leadership planning and resource allocation.
- Coach sales team members on pipeline prioritization and growth strategy execution
Simply Organic BeautySt. Petersburg, FL
Salon Success Consultant
01.2024 - 04.2025
Job overview
- Exceeded inbound lead conversion targets through consultative sales and onboarding strategy
- Developed onboarding and welcome communication workflows to enhance customer engagement and retention
- Specialized in customer acquisition, onboarding communication development, and sales process improvement as an inbound sales and onboarding specialist.
- Managed pipeline tracking and conversion reporting improving lead response time and sales visibility
- Promoted to Sales Team Lead supporting training, lead distribution, and performance monitoring initiatives
Akara PartnersNashville, TN
Leasing & Marketing Manager
06.2021 - 03.2023
Job overview
- Managed CRM lifecycle engagement, marketing strategy, and revenue optimization initiatives for a 500+ unit multifamily property.
- Maintained 80%+ occupancy through data-driven pricing adjustments and conversion-focused marketing strategies
- Analyzed marketing channel performance and recommended optimization strategies improving lead quality
- Managed prospect lifecycle tracking within Yardi CRM supporting engagement and retention initiativesvesves
- Led a team of leasing professionals focused on customer experience and performance accountability
- Developed multi-channel marketing initiatives generating over $1M in leasing revenue
The Michaels OrganizationTampa, Fl
The Michaels Organization
05.2018 - 06.2021
Job overview
- Led renewal strategy achieving 95% occupancy and retention targets.
- Directed marketing operations, enhancing retention strategy and CRM tracking for 400+ residents, leading to improved resident satisfaction.
- Increased brand visibility by 20% through targeted digital campaigns, attracting new residents and strengthening community engagement.
- Developed annual marketing budget and campaign planning strategy, optimizing resource allocation for acquisition efforts.
- Managed lifecycle engagement tracking within Entrata CRM and conducted performance analytics reporting.
Catalina USASt Petersburg, FL
Account Manager
06.2015 - 06.2018
Job overview
- Collaborated with product and marketing teams to refine engagement strategies, leveraging analytics to drive targeted outreach.
- Managed client promotional marketing programs and analyzed campaign performance metrics to enhance effectiveness.
- Maintained CRM data governance and executed marketing program workflows to ensure data integrity and program alignment.
Education
University of South FloridaTampa, FL
Bachelor of Science from Marketing
08-2015
Skills
- Lead conversion strategies
- Sales forecasting
- Customer relationship management
- CRM strategy
- Customer engagement and retention
- Marketing automation
- Lifecycle segmentation
- Revenue analytics
- Sales alignment
- Data analysis
- CRM integration
- Workflow automation
- Dashboard development
- Cross-functional leadership
- Platforms: HubSpot, Salesforce, Klaviyo, Zapier, Shopify, Yardi, Entrata, Excel, Google Sheets
Certification
HubSpot Sales Hub Certification
Software
Salesforce
Klaviyo
Shopify
Canva
Additional Information
Currently providing freelance CRM and retention marketing consulting for small businesses, including ecommerce and service-based brands. Work includes Shopify optimization, Klaviyo lifecycle automation, targeted email marketing campaigns, and customer re-engagement strategies focused on improving conversion and retention.
Timeline
Sales Manager
Simply Organic Beauty
04.2025 - Current
Salon Success Consultant
Simply Organic Beauty
01.2024 - 04.2025
Leasing & Marketing Manager
Akara Partners
06.2021 - 03.2023
The Michaels Organization
The Michaels Organization
05.2018 - 06.2021
Account Manager
Catalina USA
06.2015 - 06.2018
University of South Florida
Bachelor of Science from Marketing