Melissa White
Honolulu,HI
Summary
Results-driven sales and operations executive with 18+ years of leadership experience driving revenue growth, operational performance, and organizational expansion across foodservice distribution, seafood, manufacturing, and supply chain organizations. Proven success leading multi-market teams across Hawaii, Florida, California, and Nevada with deep expertise in P&L ownership, sales strategy, operational leadership, and business transformation. Recognized for building high-performing teams, improving profitability, strengthening customer retention, and executing strategic growth initiatives in highly competitive environments.
Overview
20
20
years of professional experience
Work History
SYSCO
District Sales Manager
Oahu
09.2023 - Current
- Led district meetings that educated and inspired, producing behavior changes that drove sales performance.
- Cultivated performance culture by coaching and developing Sales Consultants, enhancing team capabilities for planned growth.
- Championed company initiatives and implemented center-led strategies, executing multiple initiatives independently.
- Be informed of and evaluate market conditions, product innovations based on business needs and goals.
SYSCO
Director of Sales-FreshPoint
Hawaii
04.2025 - 09.2025
- Directed regional sales strategy across multi-island operations, enhancing revenue and sales performance.
- Partnered cross-functionally with merchandising, finance, and operations teams to enhance customer outcomes and operational efficiency.
- Strengthened leadership accountability through performance improvement initiatives, fostering a culture of continuous improvement.
SYSCO
District Sales Manager
Miami
07.2024 - 03.2025
- Responsible for driving a performance culture while coaching and developing Sales Consultants to achieve profitable planned growth.
- Effectively lead and facilitate district meetings that educate, inspire and ultimately produce key behavior changes to drive sales.
- Be informed of and evaluate market conditions, product innovations based on business needs and goals.
- Champion company initiatives and implement center led strategy with the ability to execute multiple initiatives autonomously.
BAKEMARK
Associate General Manager
Miami
08.2023 - 06.2024
- Supervised operations for sales, manufacturing, warehouse, distribution, purchasing, and administrative/accounting personnel to ensure alignment with overall business goals.
- Implemented operational improvements that enhanced efficiency, productivity and profitability.
- Developed branch sales plans and operating budgets to meet growth objectives.
P&R PAPER SUPPLY, Division of Imperial Dade
Sales Consultant
Las Vegas
05.2022 - 07.2023
- Opened 33 accounts in 33 weeks in FY22.
- Proactively identified new opportunities and delivered tailored solutions to meet customer needs.
- Cultivated strong business relationships with key decision makers to enhance collaboration.
BAR HARBOR SEAFOOD, Performance Food Group
Director of Sales
Florida
11.2020 - 05.2022
- Secured seven new sustainable and MSC-certified vendor partnerships, exceeding growth plan by over $12M.
- Developed and executed statewide sales strategy and business development initiatives across Florida.
- Redesigned pricing communication and inventory allocation processes to address COVID-related supply shortages.
P&R PAPER SUPPLY, Division of Imperial Dade
Sales Consultant
Southern CA
08.2019 - 03.2020
- Cultivate strong business relationships with key decision makers.
- Proactively identify new opportunities and deliver innovative solutions to customers.
- Opened 33 accounts in 33 weeks in FY22.
SANTA MONICA SEAFOOD
Regional Vice President of Sales
San Diego
07.2017 - 08.2019
- Developed sales budget for San Diego region, increasing sales from $32M with 4 sales associates to $40M with 6 sales associates.
- Created new sales and promotional methods, driving gross profits up by 1.5% within one year.
- Developed new facility operations processes and management procedures.
SYSCO
Vice President of Sales
San Diego
02.2016 - 07.2017
- Managed P&L responsibility to shape and execute sales vision by implementing processes, systems, and culture to capture market opportunities.
- Executed targeted sales strategies based on SWOT analysis and data-driven decision-making.
- Manage the performance and leadership development of Regional Sales Managers, Director of Business Resources, New Business Developers, 6 District Managers who support 65 Street Sales reps, 1 Program Manager, 14 Program Sales Associates, Marketing, Training and Customer Service with $450M in revenue.
- Leveraged Salesforce CRM solutions to improve lead prospecting and streamline sales management.
- Held weekly meetings with the Executive team to identify techniques to overcome company obstacles.
SYSCO
Regional Sales Manager
Las Vegas
07.2014 - 01.2016
- Managed 5 District Managers who support 55 Sales Associates across 2 states and generated over $300M in sales annually.
- Achieved consistent sales growth by navigating challenging market conditions, resulting in increased revenue.
- Evaluated staff performance, set territory quotas, and established clear goals to drive team accountability.
- Coordinated training programs to enhance staff understanding of product benefits and improve service delivery.
SYSCO
District Sales Manager
Las Vegas
10.2010 - 07.2014
- Took over District that was down under previous management and achieved double-digit sales growth within 9 months.
- Achieved 2012, 2013 and 2014 "District of the Year" for highest fiscal year year-to-date percentage increases in sales and gross profit compared to previous year for Las Vegas company.
- Achieved 2012 "Diamond Club" and "Platinum Club" - minimum 9% and 12% growth for respective tiers.
- Achieved 2012 "Pacesetter" - highest gross profit dollar District for Las Vegas company.
- Sourced new leads and built strong client relationships, driving sales for 10-14 sales associates.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results and exceed target goals.
- Established and updated territory boundaries and distribution routes to enhance service quality and manage expenses effectively.
SYSCO
Marketing Associate
Las Vegas
05.2006 - 10.2010
- Planned sales calls and strategies to meet objectives, building rapport with existing clients and establishing new relationships through in-person and cold calling.
- Managed customer receivables and analyzed client needs to identify potential growth opportunities.
- Achieved 2009 "Master Marketing Associate", "Chairman's Club", and "Diamond Club" for the Las Vegas Company along with Sharp Shooter for the Most Qualified Opened Accounts in the Fiscal Year.
- Achieved 2008 "Presidents Club" and "Diamond Club" for Las Vegas Company.
- Achieved 2007(First Ever for Sysco Las Vegas)"Rookie of the Year" for Las Vegas company, in addition to having double digit sales and GP growth over the previous fiscal year.
Education
Executive Leadership Program
University of Richmond
Robins School Of Business 04-2022
Skills
- Executive Sales Leadership
- P&L Management
- Strategic Planning & Execution
- Revenue & Margin Growth
- Multi-Site Operations
- Team Development & Coaching
- Customer Retention & Expansion
- Business Development
- Operational Efficiency
- Supply Chain & Distribution Operations
- Salesforce CRM & Sales Analytics
- Cross-Functional Leadership
Timeline
SYSCO
Director of Sales-FreshPoint
04.2025 - 09.2025
SYSCO
District Sales Manager
07.2024 - 03.2025
SYSCO
District Sales Manager
09.2023 - Current
BAKEMARK
Associate General Manager
08.2023 - 06.2024
P&R PAPER SUPPLY, Division of Imperial Dade
Sales Consultant
05.2022 - 07.2023
BAR HARBOR SEAFOOD, Performance Food Group
Director of Sales
11.2020 - 05.2022
P&R PAPER SUPPLY, Division of Imperial Dade
Sales Consultant
08.2019 - 03.2020
SANTA MONICA SEAFOOD
Regional Vice President of Sales
07.2017 - 08.2019
SYSCO
Vice President of Sales
02.2016 - 07.2017
SYSCO
Regional Sales Manager
07.2014 - 01.2016
SYSCO
District Sales Manager
10.2010 - 07.2014
SYSCO
Marketing Associate
05.2006 - 10.2010
Executive Leadership Program
University of Richmond