Summary
Overview
Work History
Education
Skills
Timeline
References
References
Generic

Rhonda Rockwell

Girard,PA

Summary

Impactful Director of Sales with proven track record in sales leadership, strong project management, and cross-collaboration skills. Independently oversees objectives and key performance indicators to accurately forecast and achieve budgets and growth plans. Passionate about creating a supportive work environment, coaching and mentoring leaders and creating opportunities for top performers. Uses independent decision-making skills and sound judgment to positively impact company success. Skilled in working under pressure and adapting to new situations and challenges to exceed expectations and revenue goals.

Overview

20
20
years of professional experience

Work History

Director of Remote Sales

Strategic Financial Solutions
01.2020 - 03.2024
  • Direct report to Senior VP of Sales, successfully launched remote call center overseeing a highly productive team of 12 managers and 130 financial consultants resulting in 20% growth YOY in both 2022 and 2023.
  • Demonstrated success in building culture of recognition and reward, significantly boosting employee morale and retention.
  • Observed each employee's individual strengths and initiated mentoring program to maximize their strengths and improve areas of weakness.
  • Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
  • Optimized operational processes using analytics tools to address client-specific metrics.
  • Implemented new technology that enhanced sales rep coaching, compliance adherence, and improved
    overall efficiency.

Vice President Sales Operations

San Antonio Express News/Hearst Newspapers Group
05.2018 - 12.2019
  • Direct report to COO, assigned to oversee workflow from contract submission through fulfillment including customer retention and performance reporting
  • Responsible for sales department P&L, vendor relationships, contract negotiations, and product pricing
  • Provide operation support for sales with a fierce focus on agency level service, efficiency and performance results.
  • Achieved significant cost savings through departmental restructuring, Salesforce CRM processes and improving vendor relationships.
  • Increased company growth through collaboration with sales and marketing departments.
  • Delivered strong financial performance despite challenging economic conditions by executing prudent risk management strategies throughout all aspects of business operations.

Director of Sales Operations & Print Strategy Specialist

LocalEdge/Hearst Communications
01.2015 - 05.2019
  • Direct report to SVP of Sales, assigned to oversee sales operations and inside sales department.
  • Successfully launched inside sales call center, exceeding all sales objectives.
  • Increased sales revenue by implementing effective sales strategies and optimizing operations.
  • Provide regional sales support, order processing, and serving as liaison between sales and all other departments
  • Launched new product lines, successfully positioning them within the competitive marketplace.

Account Executive

The Knot
01.2011 - 01.2015
  • Direct report to Regional VP as print and online advertising consultant offering marketing solutions to wedding related businesses in West Coast Florida, Georgia and Alabama
  • Started in February 2011 in tier C markets, promoted to tier A market in October 2011

Director of Sales

LocalEdge/Hearst Communications
12.2003 - 01.2011
  • Direct Report to Regional VP of Sales, oversaw team of 3 managers and approximately 40 outside sales representatives.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training for managers and sales representatives.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.

Education

Secondary Education – Math & Biology

College of Charleston
Charleston

Skills

  • Executive Sales leadership
  • Remote Sales Leadership
  • Sales and Marketing Leadership
  • Motivational Leadership
  • Operations Management
  • Excellent Employee Retention
  • Sales Statistics Analysis
  • Analytical Problem Solver
  • Revenue Growth
  • Strategic Planning
  • Business Forecasting
  • Interdepartmental Collaboration

Timeline

Director of Remote Sales

Strategic Financial Solutions
01.2020 - 03.2024

Vice President Sales Operations

San Antonio Express News/Hearst Newspapers Group
05.2018 - 12.2019

Director of Sales Operations & Print Strategy Specialist

LocalEdge/Hearst Communications
01.2015 - 05.2019

Account Executive

The Knot
01.2011 - 01.2015

Director of Sales

LocalEdge/Hearst Communications
12.2003 - 01.2011

Secondary Education – Math & Biology

College of Charleston

References

  • Daniel Blumkin, CSO Strategic Financial, dblumkin@stratfs.com
  • Dan Pascone, Senior Vice President of Sales Strategic Financial, Dpascone5@outlook.com
  • Lauren Luther, HRBP Strategic Financial, lluther@stratfs.com
  • Shawn Christensen, CEO St. George Chamber of Commerce, shawn@stgeorgechamber.com
  • Thomas Chelednik, Director of Vendor Engagement The Knot Worldwide, tchelednik@tkww.com

References

  • Daniel Blumkin, CSO Strategic Financial, dblumkin.mortgages@gmail.com
  • Dan Pascone, Senior Vice President of Sales Strategic Financial, Dpascone5@outlook.com
  • Ron Merrit, Chief Revenue Officer at Hearst CT, rmerritt@hearst.com
  • Shawn Christensen, CEO St. George Chamber of Commerce, shawn@stgeorgechamber.com
  • Thomas Chelednik, Director of Vendor Engagement The Knot Worldwide, tchelednik@tkww.com

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