Melissa Wood
Niceville
Summary
In a world where genuine connections drive success, I thrive on building relationships that foster growth and innovation. As someone who values collaboration and community, I am drawn to the role of Physician Liaison/Marketing Coordinator at North Florida Surgeons, P.A., where I can merge my passion for healthcare with strategic marketing to enhance patient care and organizational visibility. I am particularly excited about the opportunity to contribute to North Florida Surgeons, P.A., a leader in patient-centered care, by leveraging my extensive experience in relationship building and marketing strategy. My career has been defined by a commitment to understanding the needs of both clients and colleagues, ensuring that every interaction is meaningful and impactful. One of my proudest achievements was at Adoration Home Health, where I developed market strategies that increased episodic payer admissions by 15%. This success was driven by my ability to listen actively, understand the unique needs of referral sources, and tailor solutions that aligned with their goals. My approach is always rooted in empathy and a genuine desire to make a difference, which I believe aligns perfectly with the values of North Florida Surgeons, P.A. I am particularly impressed by North Florida Surgeons, P.A.'s dedication to innovation and excellence in healthcare. Your commitment to providing top-tier surgical care resonates with my own professional ethos of delivering exceptional service and fostering strong community ties. I am eager to bring my skills in social media management, content creation, and strategic outreach to further enhance your practice's reputation and reach. With proficiency in tools like Canva and a knack for creating engaging content, I am well-equipped to manage and elevate your digital presence. I am enthusiastic about the possibility of discussing how my background in healthcare marketing and relationship management can contribute to your team's success.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
Work History
Caregiver for Parents
Self-employeed
Niceville
04.2022 - 11.2025
- Key Responsibilities
- Personal care: Assist clients with daily living activities such as bathing, dressing, grooming, and toileting.
Health management: Administer or remind clients to take medications, monitor health conditions, and report any changes to healthcare professionals or family.
Meal support: Plan, prepare, and serve meals, ensuring dietary needs are met.
Mobility assistance: Help clients with walking, transferring, and using mobility aids.
Companionship: Provide social and emotional support through conversation and activities.
Household tasks: Perform light housekeeping duties like cleaning and laundry to maintain a safe and clean environment.
Transportation: Accompany clients to medical appointments, errands, and other outings.
Record keeping: Maintain accurate logs of the care provided and document any changes in the client's physical or emotional state. - Provided personal care and assistance with daily living activities.
- Administered medication and monitored health conditions as needed.
- Assisted clients with mobility and transportation to appointments.
- Maintained clean and well-organized environment for client happiness and safety.
- Supported bathing, dressing and personal care needs.
- Coordinated with healthcare professionals to ensure comprehensive care delivery.
- Documented client progress and changes in health status regularly.
- Encouraged independence while promoting self-care skills such as bathing, grooming and toileting needs.
- Provided companionship for elderly clients by engaging in conversation and participating in recreational activities.
- Prepared meals according to dietary requirements and assisted with feeding when necessary.
- Respected the rights of each individual client while maintaining confidentiality of all personal information.
- Observed patients for changes in physical, emotional, mental or behavioral condition and injuries.
- Provided emotional support for clients who were experiencing depression or anxiety due to their illness or disability.
- Laundered clothing and bedding to prevent infection.
- Observed changes in behavior or physical condition that may require medical attention and reported them promptly to supervisor.
- Helped maintain the safety of the client's environment by removing hazards such as rugs or furniture that could cause falls.
- Created safe and positive living situations for clients by communicating with family and other staff about concerns or challenges.
- Followed care plan and directions to administer medications.
- Assisted with ambulation by providing support during transfers from bed to chair or wheelchair.
- Administered prescribed medications on a timely basis following care plan instructions.
- Encouraged residents to participate in activities of daily living to enhance personal dignity.
- Aided with mobility and independence for disabled individuals and continually monitored safety.
- Followed safe lifting and transferring techniques to transport residents.
- Accompanied clients to social events such as movies or plays.
- Transported clients to doctor appointments and other errands using wheelchair accessible vehicles.
- Ensured compliance with all applicable laws, regulations and standards governing home health care services.
Adoration Home Health
- Developed market strategies that increased episodic payer admissions by 15%.
- Success was driven by the ability to listen actively, understand the unique needs of referral sources, and tailor solutions that aligned with their goals.
- Approach is always rooted in empathy and a genuine desire to make a difference.
Education
Bachelor of Science - Hospitality
University of Southern Mississippi
Hattiesburg, MS 08.1990 - 12.1996
Skills
- Develope and maintain good relationships with all referring physicians, medical professionals and ALF, SNF and all community-based clinics in territory
- Promote and educate referral sources on agency services with regular visits to all existing and potential referral sources
- Create market strategies to reach and exceed specified company quotas
- Increase awareness of company services through community marketing and company planned events
- Recruiting
- Social Media
- Digital Media Sales
- Fundraising
- Event Planning
- Speaker Program Planning
Application
11/15/25, Physician Liaison/Marketing Coordinator, Relationship Building, Marketing Planning, Social Media Management, Content Creation, Strategic Outreach, Adoration Home Health, Developed market strategies that increased episodic payer admissions by 15%, Collaboration, Community, Empathy, Innovation, Excellence
Activities
•Rotary Club Social Media Chairman
•Chairman of First Responders. Award Banquet-2 years
•SACC Board member (Niceville High School)
• Chamber of Commerce. Member
• Gulf Coast Sorority Recs
Timeline
Caregiver for Parents
Self-employeed
04.2022 - 11.2025
Bachelor of Science - Hospitality
University of Southern Mississippi
08.1990 - 12.1996
Adoration Home Health