Meredith Berger
Birmingham
Summary
Accomplished sales professional with extensive experience in business development across global cruise lines, tour operators and the media industry. A team player with a strong track record building key relationships that impact sales and consistently exceed personal and company goals.
Overview
33
33
years of professional experience
4
4
years of post-secondary education
Work History
Strategic Account Manager
Royal Caribbean International
Birmingham
10.2018 - Current
- Develop relationships with travel partners while identifying new business opportunities within the territory
- Implement strategic business plans to drive sales and increase revenue and brand visibility
- Collaborate with sales, marketing, revenue management and national account teams to create programs to enhance territory growth
- Utilize sales analytics to review business and prepare detailed reports
- Conduct travel agency trainings to educate partners on the brand, identifying group opportunities and planning effective marketing campaigns
President and Director of Sales
Samax Publishing
Las Vegas
07.2001 - 09.2017
- Launched a new publication overseeing operations and a growing client base
- Managed sales and marketing with effective campaigns to increase revenue growth
- Developed creative and adhered to deadlines for production and distribution maximizing visibility and readership
District Sales Manager
Norwegian Cruise Line
St Louis
11.1995 - 03.1999
- Prospected and negotiated group contracts including space and amenities for corporate and leisure clients
- Developed and maintained relationships with travel agencies to build FIT business
- Created and executed co-op marketing plans for regional accounts
- Managed and exceeded quarterly and annual revenue goals
Sales Manager
Sunshine Tours
St Louis
06.1995 - 11.1995
- Introduced a new Caribbean charter tour operator to the travel agency market
- Educated travel professionals on the company's package options that included hotels, air and transfers
Account Executive
Club America Vacations
Atlanta
10.1992 - 04.1995
- Developed a student spring break travel program with vacation packages that were marketed at various universities
- Conducted sales training to travel partners, planned and attended industry trade shows and events and led Familiarization trips
Education
Bachelor of Science - Hospitality Management
The University of Alabama
Tuscaloosa, AL 08.1988 - 05.1992
Accomplishments
- Recipient of the Royal Caribbean International Presidents Challenge Award
Timeline
Strategic Account Manager
Royal Caribbean International
10.2018 - Current
President and Director of Sales
Samax Publishing
07.2001 - 09.2017
District Sales Manager
Norwegian Cruise Line
11.1995 - 03.1999
Sales Manager
Sunshine Tours
06.1995 - 11.1995
Account Executive
Club America Vacations
10.1992 - 04.1995
Bachelor of Science - Hospitality Management
The University of Alabama
08.1988 - 05.1992