Summary
Overview
Work History
Education
Skills
Additional Information
Languages
Websites
Timeline
Generic

Mers Lalic

Norwalk,CT

Summary

Results-driven and creative marketing professional with a proven track record in executing successful memorable brand experiences through a combination of strategic planning, event management, and seamless execution.

Overview

15
15
years of professional experience

Work History

DIAGEO Account: Touring Specialist

Proof Media Mix
Louisville, KY
02.2023 - Current
  • Organize and execute multi-day experiential events across the DIAGEO portfolio, including:
  • Don Julio /Rosado Launch- Brooklyn, NY/ Houston, TX/New York, NY
  • Bulleit Woody and Garage / Preakness Stakes - Baltimore, MD
  • Johnnie Walker / Gotham FC - Harrison, NJ
  • Aviation Gin / Brooklyn Bar Convert - Brooklyn, NY
  • Bulleit/ Tribeca Film Festival- New York, NY
  • Responsibilities include pre-panning, set up, tear down, pre-batching, and inventory management.
  • Partner with the central event team on developing post-event recaps and share key learnings to drive cost and time efficiencies.
  • Engaged and interact with VIP clients for the duration of the event
  • Coordinated with external vendors for event planning and execution.
  • Provided onsite support during events by troubleshooting any issues that may arise.

Lead Property Manager

Lilac Investments LLC,
Bridgeport, CT
01.2020 - Current
  • Prepared monthly reports detailing financial performance data such as revenue growth, expenses incurred.
  • Developed marketing plans to promote vacant units through various channels such as online listings or print media ads.
  • Developed and implemented effective leasing strategies to maximize occupancy rates.
  • Conducted periodic inspections of properties to ensure compliance with safety regulations and tenant requirements.
  • Negotiated leases, rental agreements, and other contractual documents related to property management activities.
  • Maintained accurate records of financial transactions including rent collections, security deposits, and other income sources.
  • Monitored market trends to ensure competitive pricing structures for units under management.

DIAGEO Account: Brand Ambassador

MKTG
New York, New York
09.2022 - 02.2023
  • Worked on/off-premise sampling events across the DIAGEO portfolio and educated consumers on different brands to increase product sales.
  • Organized and carried out promotional events, set up and tore down event sites, and interacted with customers.
  • Set up presentation stations, managed inventory, and broke down displays at the end of demonstrations.
  • Shared feedback and ideas with management to improve processes and digital tools
  • Leveraged smartphones, tablets, and CRM systems to manage and document daily activities.

Senior Airframe Assembler/Mechanic

Sikorsky
Stratford, CT
12.2008 - 07.2022
  • Oversaw and performed modifications on five military aircraft models
  • Performed troubleshooting and diagnostic procedures to locate the source of malfunctions.
  • Interpreted drawings and schematics to pinpoint sources of mechanical issues.
  • Coordinated repair and maintenance plans with co-workers and supervisors ahead of scheduled projects.
  • Promoted worksite safety by explaining and enforcing OSHA requirements.

Education

Associate of Science - Business Management

Housatonic Community College
Bridgeport, CT
08.2022

High School Diploma -

Bullard Havens Vocation Technical High School
Bridgeport, CT
06.2008

Skills

  • Relationship Management
  • Communication Skills
  • Influential and Persuasive
  • Adaptability and Flexibility

Additional Information

  • (SKILLS USA COMPETION) 1st Place State Champion – Plumbing & Heating Bullard Havens - Habitat for Humanity plumbing & heating installation for Residential homes.

Languages

German
Limited
Croatian
Native/ Bilingual

Timeline

DIAGEO Account: Touring Specialist

Proof Media Mix
02.2023 - Current

DIAGEO Account: Brand Ambassador

MKTG
09.2022 - 02.2023

Lead Property Manager

Lilac Investments LLC,
01.2020 - Current

Senior Airframe Assembler/Mechanic

Sikorsky
12.2008 - 07.2022

Associate of Science - Business Management

Housatonic Community College

High School Diploma -

Bullard Havens Vocation Technical High School

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Mers Lalic