Summary
Overview
Work History
Education
Skills
Timeline
Generic

Mia Laudero

Phoenix,AZ

Summary

Collaborative manager responsible for promoting brand engagement and loyalty to prestige cliental in order to successfully reach business aspirations. Passionate to attract, recruit, develop and retain talent while creating a cultivating store culture.

Overview

5
5
years of professional experience

Work History

Store Director

Morphe Brushes & Cosmetics
06.2022 - Current


• Manage and to motivate the team in achieving the sales target, ensuring extraordinary Client service experience, being present on the sales floor, managing the activities of each segment
• Ensure an exceptional welcome and customer service, fostering cross selling among the product categories
• Analyze the team performance and define the actıons required for achıeving the busıness objectıves while driving team members to exceed their KPIs
• Be constantly up-to-date on market trend and share ınsıghts wıth relevant functıons
• Strengthen customer loyalty by engagıng and supporting the sales team ın clientelıng actıvıties and gains new local customers to grow department sales
• Train and inspire offsite stores within regional department to enhance knowledge, sales techniques, customer services and company procedures
• Identify hıgh potentıal collaborators for internal development opportunities
Ensure effective communication and encourage information sharing and development through constant development action plans, while supporting product/ collection training needs; providng feedback to Regional manangement
• Assisiting and delegagting visuals, operations, and administrative focused tasks; ensure effectıve and effıcıent back-of-house organization for the department and is responsible for the protectıon of the company’s assets as well as the staff grooming standards to be ensured

Store Manager

Soma
01.2022 - 06.2022
  • Ensure professional growth and training of the staff with a coaching approach
  • Define targeted quantitative and qualitative goals and ensure they are achieved
  • Analyze results, verify daily, weekly, monthly activities and set up yearly assessments: KPIs
  • Demonstrate sales leadership for staff by playing an active role on the selling floor
  • High sensitivity to customers experience and loyalty
  • Manage inventory activities, taking into account related inventory results in collaboration with the Back Office Operation
  • Ensure that all the processes are in compliance with legal, safety, internal requirements, sustainability, HR and stock organization
  • Ensure that the qualitative standards required by our brand are maintained

Assistant Store Director

Victoria's Secret & PINK
01.2021 - 01.2022
  • Drive total store results in sales, shrink, turnover, and payroll management
  • Assist with workforce management processes, product life cycle, and asset protection of entire store
  • Develops associate retention strategies with Store Manager
  • Personally demonstrate and provides coaching to total store through selling behaviors, and building customer loyalty
  • Assist in selection/interviewing, onboarding, coaching/performance management, succession, reward and recognition, and culture/engagement
  • Schedules and leads performance management for direct reports (Annual, Mid-year, Monthly Touch points) and oversees execution of assigned team
  • Supports brand guide execution and maintains visual merchandising standards of total store
  • Inspects payroll coding for accuracy and makes daily, weekly, monthly decisions to manage labor plan
  • Executes all workforce management requirements including; schedule creation, entering in events/fixed schedules, editing, and posting
  • Inspects associate availability, scheduling practices, and zoning of total store and approves all associate requests off
  • Owns understanding shipment visibility to ensure processing payroll is scheduled to meet product flow demands and adjust schedule appropriately
  • Leading the entire sales floor while assigned to the role of Customer Sales Lead (CSL) and ensuring the team is delivering the best buying environment for the customer
  • Gaining business insight by reviewing total store results daily, weekly and monthly and linking behaviors to actions
  • Upholding positive associate relations that lead to engagement in the brand and the team
  • Executing store opening and closing procedures and recovery

Assistant Store Director

Sephora
12.2019 - 01.2021
  • Creating Amazing Customer Experiences Through strong client focus and collaboration you ensure the team is energized and motivated to create a memorable experience for our customers
  • Provide support to team members and customers in challenging situations and use Sephora’s tools and data to measure KPIs and propose action plans to elevate customer experience
  • Supporting Store Success You will drive results by monitoring and analyzing data, leading people, and making good and timely decisions to take the organization forward
  • Operating with energy and passion for the collective good, you will help make a beautiful first impression through ensuring the store is kept sparkling, services are exceptional, and all feel safe and welcome
  • Managing Day to Day Store Operations You will assist the store manager in driving operational initiatives and ensuring profitability and efficiency of your store
  • You will cultivate creativity & disruption to ensure the store represents our brand and culture, using our policies, values, and best practices as your guide


Store Director

Coach
12.2018 - 12.2019
  • Responsible for overall management of the store, associates, merchandise and customer service
  • Responsible for achieving sales objectives, store profitability goals, achieving and maintaining high operational and merchandising standards, building highly motivated teams and developing associates to enable them to progress in their career paths
  • Develop store business plan to include marketing and promotional strategies that will continue to drive traffic to the store and develop and grow the customer base, with particular emphasis placed on building the local market
  • Events, local media, integration into the local community and present strategies and ideas to regional management and central marketing team for review
  • Be aware of the local market and business environment including competitors’ business activities and luxury goods market trends
  • Make recommendations for store renovations/upgrade/expansion etc in order to increase sales and market share
  • Sales Management
  • Continuously motivate and coach sales associates to meet assigned sales and productivity goals
  • Provide recognition for top sales associates
  • Demonstrate sales leadership for staff by playing an active role on the selling floor
  • Proactively manage the clientelling function in the store
  • Ensure that all associates are knowledgeable of all company product s, company information and history
  • Ensure employees are provided with product knowledge to enhance and ensure cross-selling across categories


  • Provide feedback to Regional VP on product assortment, buying trends and customer requests

Education

Associate of Arts - Public Relations And Organizational Communication

Arizona State University
Tempe, AZ
10.2023

Diploma

Dysart High School
El Mirage, AZ
05.2013

Skills

  • Training and Development
  • Employee Coaching and Motivation
  • Merchandising and Display
  • Building Customer Relationships and Loyalty
  • Scheduling and Coordinating
  • Business Development and Planning
  • Managing Operations and Efficiency
  • Performance Tracking and Evaluations
  • Adaptable and Flexible
  • Improvement Strategies
  • Shipment Processing
  • Team Management Understanding
  • Strategic Decision-Making
  • Process Improvement Initiatives

Timeline

Store Director

Morphe Brushes & Cosmetics
06.2022 - Current

Store Manager

Soma
01.2022 - 06.2022

Assistant Store Director

Victoria's Secret & PINK
01.2021 - 01.2022

Assistant Store Director

Sephora
12.2019 - 01.2021

Store Director

Coach
12.2018 - 12.2019

Associate of Arts - Public Relations And Organizational Communication

Arizona State University

Diploma

Dysart High School
Mia Laudero