MIA ROUSSEAU
Miami,USA
Summary
Results-oriented marketing professional with expertise in executing data-driven marketing strategies and managing end-to-end campaigns. Demonstrated ability to enhance brand visibility and customer engagement through effective collaboration with cross-functional teams and strategic digital marketing initiatives.
Overview
6
6
years of professional experience
Work History
Regional Field Marketing Coordinator
Lennar Homes
Miami, USA
11.2025 - Current
- Coordinated 10+ community launches by managing signage, photography/video, digital assets, vendor coordination, and cross-functional execution across Sales, Construction, and leadership teams.
- Ensured brand consistency and community readiness across Miami-Dade and Broward counties through website updates, production timelines, field audits, and quality control checks that improved onsite accuracy.
- Led full-cycle marketing execution for high-end and joint venture communities, including grand openings, broker events, model homes, and Welcome Home Centers to enhance visibility and customer experience.
Digital Marketing Coordinator
Lennar Homes
Miami, USA
06.2020 - 06.2021
- Supported Southeast Florida division digital marketing execution by coordinating weekly email campaigns, social media content, website updates, and managing digital assets for Google Ads, SEM, and paid social campaigns via Captivate, incorporating strategy-driven, incentivized messaging and promotional flyers to support sales initiatives.
- Prepared and presented weekly WoW performance metrics reports to Sales and Marketing leadership, analyzing campaign performance, digital engagement, and paid media results to support data-driven decision-making and optimization.
- Participated in executive-level weekly marketing meetings, presenting upcoming digital activity (email, social, paid media, and flyers) while aligning cross-functional teams and maintaining a strong working relationship with Lennar Mortgage to support incentive-driven marketing strategies and buyer engagement.
- Oversaw and reported on division digital marketing budgets and spend, ensuring accurate tracking, financial alignment, and efficient allocation of marketing resources.
Marketing Coordinator
Lennar Homes
Miami, USA
02.2020 - 05.2020
- Managed end-to-end community marketing operations including price sheets, brochures, static/interactive site plans, floorplans, and cross-functional coordination with external agencies to ensure accurate and consistent marketing materials.
- Partnered with Sales, Construction, Land Development, and ad agencies to develop and maintain marketing collateral, support community launches, and ensure brand accuracy across all print and field assets.
- Executed marketing operations and administrative support, including Flipping Book brochure management, Salesforce/Converge updates, invoice processing in Metaviewer, budget management reporting, and internal asset organization to ensure operational efficiency and compliance.
Education
Bachelors of Science - Psychology
Florida International University
Miami01-2019
Associate of Arts -
Miami-Dade College
Miami01-2017
Skills
- Marketing automation and analytics
- Social media marketing and management
- Sales support and strategy
- Google Ads and SEO optimization
- Performance metrics and analysis
- Problem-solving and decision-making
- Multitasking and attention to detail
- Corporate communication skills
- Budget management and planning
- Graphic design with Canva and Adobe Acrobat
- Microsoft Office Suite proficiency
- SPSS expertise
Qualifications Summary
Versatile and articulate professional with hands-on experience in non-digital and digital marketing, content creation, business development, and issue identification/resolution; well prepared to excel in challenging role as Regional Web Content Specialist., Digital Marketing, Marketing Management, Business Administration, Key Strengths, Demonstrated expertise in managing all social media and social networking sites, email marketing, and assist company in SEM/GMB/Paid Social Media management. Proven success in developing and implementing strategies for digital marketing campaigns to increase website traffic and brand awareness., Capable of Identifying and developing professional marketing skills to prepare future applications. Ability to create marketing strategies to understand market needs/changes, drive competitive growth, and improve the bottom line., Solid ability to streamline processes to maximize efficiency and enhance productivity. Process excellent leadership and high-level organizational skills to ensure smooth running in business operations., Capacity to work under tight deadlines and pressure. Highly adaptable professional, with talent to quickly learn new information and procedures. Proficient in Microsoft Office Suite; Word, PowerPoint, Excel, SPSS, Optimizely, Salesforce, AirTable, JD Edwards, Adobe; Acrobat and Photoshop, GMB, and Canva.
Timeline
Regional Field Marketing Coordinator
Lennar Homes
11.2025 - Current
Digital Marketing Coordinator
Lennar Homes
06.2020 - 06.2021
Marketing Coordinator
Lennar Homes
02.2020 - 05.2020
Bachelors of Science - Psychology
Florida International University
Associate of Arts -
Miami-Dade College