MICHAEL ANORUE
Dallas
Summary
Commercial leader in the luxury wine and spirits sector with a proven track record in national account development and strategic brand positioning. Achieved 44% portfolio growth while enhancing brand visibility through targeted marketing initiatives and partnerships with premier venues nationwide.
Overview
12
12
years of professional experience
Work History
National Account Manager
Armand de Brignac Champagne
01.2025 - Current
- Managed national account relationships with leading hospitality groups, nightlife venues, and luxury dining establishments to strengthen brand partnerships.
- Collaborated with distributor partner Southern Glazer’s Wine & Spirits to develop national growth strategies, expanding placements within high-visibility accounts.
- Identified and developed opportunities within entertainment venues, sports partnerships, and culturally influential events to enhance brand visibility.
- Lead national on-premise strategy for one of the world’s most prestigious luxury Champagne houses, focused on expanding distribution and brand presence across premier hospitality venues, nightlife destinations, and cultural platforms.
- Execute high-impact experiential marketing initiatives and brand activations designed to reinforce the brand’s luxury positioning.
- Represent the brand at major industry conferences, hospitality summits, and national activations.
Luxury Portfolio Manager
Campari Group
01.2023 - 01.2025
- Delivered 44% portfolio growth in Texas, the company’s largest U.S. market.
- Forged strategic partnerships with premier hospitality venues, elevating luxury brand visibility.
- Executed market strategy and enhanced distributor performance for Campari Group’s luxury spirits portfolio in Texas and Louisiana.
- Directed distributor engagement initiatives, including market work-withs, GSM presentations, and brand education programs to strengthen brand presence.
- Built targeted programming to increase presence within high-end restaurants, cocktail bars, and nightlife venues.
State Market Manager
MARGS
Texas
01.2023 - 12.2023
- Led statewide launch strategy for the ready-to-drink brand within the Texas market.
- Established market presence, achieving 1,200+ cases sold within four months of launch.
- Secured 600+ distribution points in on-premise and off-premise channels, enhancing brand visibility.
- Created distributor training programs and account activations to drive brand adoption.
Market Manager
WhistlePig Rye Whiskey
Texas
01.2021 - 12.2023
- Managed targeted KPI account list focused on strategic placements within luxury accounts.
- Increased brand visibility in premium retail and high-profile hospitality venues.
- Executed brand education and experiential marketing initiatives across key markets.
- Drove distributor engagement and developed brand strategy across North Texas.
Market Manager
Devils River Whiskey
Dallas
01.2020 - 12.2021
- Created retail partnerships and incentive programs to enhance product visibility and increase sell-through rates.
- Managed product launches and promotional campaigns across multiple markets.
- Collaborated with sales teams to enhance brand visibility and customer engagement.
- Developed marketing strategies for premium rye whiskey brand.
- Oversaw distribution network for 27 Beverage Depot locations, ensuring efficient product delivery and stock availability.
Market Manager
Independence Brewing Company
Austin
01.2018 - 12.2020
- Opened 21 new accounts per month on average across North Texas, expanding market presence.
- Increased annual sales by 17.8%, driving revenue growth.
- Developed and executed marketing strategies for premium rye whiskey brand.
- Managed promotional campaigns to drive consumer engagement and brand loyalty.
- Collaborated with distributors to enhance product visibility in target markets.
Sales Representative
Glazer’s Wine & Spirits
Kansas City
01.2014 - 12.2018
- Managed high-volume distributor territory for major spirits portfolios, enhancing brand representation for Moët Hennessy and Diageo.
- Increased Moët Hennessy portfolio sales by $135K (12.7%).
- Increased Diageo portfolio sales by 9.9% year-over-year through strategic client engagement and market analysis.
- Recognized as Lead Hennessy Sales Representative for Missouri, demonstrating exceptional sales performance and leadership.
Education
Bachelor of Arts - Public Relations & Communication, Marketing
Park University
Kansas City, MOSkills
- National Account Development
- Luxury Brand Commercial Strategy
- Luxury Portfolio Management
- Brand positioning
- Revenue growth
- Distributor relationship management
- Hospitality & Nightlife Partnerships
- Experiential marketing
- Training program development
Industry Network
D Magazine, CultureMap Dallas, Modern Luxury Dallas, Dallasites 101, SBBC Hospitium, Milkshake Concepts, Groot Hospitality, So Clutch Group
Executive Strengths
- National Account Development
- Luxury Brand Commercial Strategy
- Distributor Leadership & Market Execution
- Hospitality & Nightlife Partnerships
- Experiential Marketing & Cultural Activation
- Revenue Growth & Market Expansion
- Luxury Portfolio Management
- Strategic Partnerships & Brand Positioning
Professional Highlights
- Delivered 44% luxury portfolio growth in Texas, the largest U.S. market for Campari Group.
- Successfully launched new beverage brand in Texas generating 1,200+ cases in four months and 600+ distribution points.
- Increased Moët Hennessy portfolio sales by $135K while managing a distributor territory.
- Built high-impact relationships across major hospitality groups, nightlife operators, and media platforms.
- Consistently recognized for building high-visibility luxury brand activations and strategic partnerships that drive both brand prestige and sales performance.
Timeline
National Account Manager
Armand de Brignac Champagne
01.2025 - Current
Luxury Portfolio Manager
Campari Group
01.2023 - 01.2025
State Market Manager
MARGS
01.2023 - 12.2023
Market Manager
WhistlePig Rye Whiskey
01.2021 - 12.2023
Market Manager
Devils River Whiskey
01.2020 - 12.2021
Market Manager
Independence Brewing Company
01.2018 - 12.2020
Sales Representative
Glazer’s Wine & Spirits
01.2014 - 12.2018
Bachelor of Arts - Public Relations & Communication, Marketing
Park University