Michael Giuliano
Fort Mill,SC
Summary
I'm an Appalachian State University 2019 Alumni who graduated with a Magna-Cum Laude honors in communications and marketing. I've been working in professional radio advertising for 3 years here in Charlotte. I have knowledge on Google Ads Search & Display. Lastly, I have creative content making abilities (use Adobe Premier Pro & Audition).
Overview
7
7
years of professional experience
1
1
Certification
Work History
National Advertising Coordinator
Radio One
Charlotte, NC
12.2020 - Current
- I work with 6 radio stations and help implement radio schedules and advertising campaigns
- I help media reps and clients make campaigns work with copy and order entries/revisions (RFPs)
- Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
- Planned and executed promotions and special events from concept to completion.
- Managed development of advertising and in-store materials to support promotions, maintaining compliance with legal, advertising and brand guidelines.
- Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
Landlord
Self Employed
Fort Mill, SC
11.2020 - Current
- I own a 3 bed, 2.5 bath townhome in Cole Creek and I rent out 2 of the bedrooms to tenants
- I had to prospect and find them online and interview a plethora of them to find 2 that matched well and understood my standards for living
- I have each of them on 1-year leases and handle any home requests
- I had to learn how to find a payment system that works for them, build a contract, and manage payments with tenants.
National Sales Assistant
Entercom (Audacy)
Charlotte, NC
12.2019 - 12.2020
- Worked with 3 stations and assisted on spot times, invoices, airchecks, and other ways of servicing clients
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Implemented systems and procedures to increase sales.
Account Executive/ Sales Director
90.5 WASU, FM
Boone, NC
08.2017 - 05.2019
- I handle the sales for the station by driving traffic into businesses in and around Boone
- I made around $30,000 net for the station as well as worked with 17 clients
- I help brainstorm strategies that were unique to each and every client I worked with
- I had the most fun helping 10 High Country Lanes become sponsors with our football tailgates.
Education
Bachelor of Science - Communications
Appalachian State University
Boone, NC05.2019
Skills
- Client Needs Assessment
- Advertising Understanding
- Social Media Digital Marketing
- Building Advertisements
- Effective Presentations
- Promotional Campaigns
- Traditional Advertising Planning
- High Impact Proposal Presentations
- Audio/Video Production
- RFP building
Accomplishments
Digital Marketing Certified
HubSpot Academy
Issued February 6 2022 – Expires March 8 2023
Certification Code: 392975f28cf34a2292a361c0b06cc6c0
Credential URL: https://app.hubspot.com/academy/achievements/3wnwmlnp/en/1/michael-giuliano/digital-marketing
Google Ads Display
Issued July 2020 – Expires July 2021
Credential ID : 54879987
Credential URL : https://skillshop.exceedlms.com/student/award/54879987?referer=https%3A%2F%2Fskillshop.exceedlms.com%2Fstudent%2Fpath%2F18061%2Factivity%2F25103%3Fconfirm_disclaimer%3Dtrue%26id%3D18039
Google Ads Search
Issued July 2020 – Expires July 2021
Credential ID : 54880222
Credential URL : https://skillshop.exceedlms.com/student/award/54880222
Certification
Marsha Landess
General Market Manager
MLandess@radio-one.com
804-501-0719
One Julian Price Place, Charlotte, NC 28208
Brian Samborski
National Sales Manager
BSamborski@radio-one.com
617-816-2586
One Julian Price Place, Charlotte, NC 28208
Jacque Freeman
Local Sales Manager
JFreeman@radio-one.com
803-466-3638
One Julian Price Place, Charlotte, NC 28208
Timeline
National Advertising Coordinator
Radio One
12.2020 - Current
Landlord
Self Employed
11.2020 - Current
National Sales Assistant
Entercom (Audacy)
12.2019 - 12.2020
Account Executive/ Sales Director
90.5 WASU, FM
08.2017 - 05.2019
Bachelor of Science - Communications
Appalachian State University