Hi, I’m
MICHAEL GONZALEZ
Cudahy,WI
Summary
Results-driven Public Sector Sales Professional with 20 years of experience, including 5 years in IoT, asset tracking, and connected operations. Skilled in navigating municipal procurement and conducting Proof of Concepts, effectively demonstrating ROI to CXOs. Background in Army logistics enhances capabilities in SaaS prospecting and pipeline development, managing accounts exceeding $250K monthly.
Overview
34
years of professional experience
Work History
BEST COAST SOLUTIONSCudahy, WI
Principal Consultant / Sales Executive
01.2007 - Current
Job overview
- Public Sector Hunting: Built a robust SLG and Enterprise pipeline from scratch. Successfully penetrated government agencies, healthcare systems, and school districts across North America.
- TrakRight Engagement (IoT/Asset Tracking): Contracted to lead the Toronto Paramedic Services deployment. Directed the project from prospecting to implementation, collaborating with engineers on UI/UX to ensure software adoption by field technicians.
- Technical Translation: Authored technical documentation and user guides for non-technical business owners, bridging the gap between engineering and operational workflows.
- Retention & Support: Delivered "white-glove" support to mission-critical accounts including Raytheon, maintaining a 95%+ retention rate through proactive relationship management.
- (Independent Consultancy) Operating as a specialized sales agency for Public Sector, SaaS, and Enterprise growth
BEAMER COMPUTERSWilliamstown, NJ
Sales Manager
01.2008 - 01.2011
Job overview
- Team Leadership: Directed sales teams and trained staff to deliver high-quality customer support and technical problem-solving.
- Vendor Management: Maintained strong vendor relationships to ensure favorable pricing and supply chain reliability for mid-market clients.
JFI FULFILLMENT SERVICESMilwaukee, WI
Owner Operator
01.2007 - 01.2008
Job overview
- Physical Operations: Managed the daily logistics, returns, and account resolutions for a fulfillment operation, gaining first-hand insight into the operational "pain points" Samsara's technology solves today.
RAM DISTRIBUTIONMilwaukee, WI
Sales Manager
01.2003 - 01.2007
Job overview
- Mid-Market Growth: Managed $250K+ monthly accounts across government, education, and healthcare sectors.
- Pipeline Development: Exceeded revenue targets by implementing a disciplined cold-outreach strategy to capture market share from competitors.
THE VOLLRATH COMPANYSheboygan, WI
Industrial Electrical Apprentice / Engineering Assistant
01.1996 - 01.2000
Job overview
- Technical Root: Troubleshot industrial equipment and maintained asset records. This industrial background allows for instant rapport-building with Samsara's field-operations and manufacturing buyers.
UNITED STATES ARMYVarious Locations
Battalion Tool Room Coordinator / Cannon Crew Supervisor
01.1992 - 01.1996
Job overview
- Asset Accountability: Responsible for 100% audit compliance and tracking of $5.5M in mission-critical equipment (generators, vehicles, and high-value tools).
- Leadership: Supervised an 11-soldier crew in high-pressure environments, ensuring operational readiness-the exact challenge Samsara's Connected Operations Cloud addresses.
Education
University of Wisconsin-MilwaukeeMilwaukee, WI
Some College (No Degree) from Communications
Lakeshore Technical CollegeCleveland, WI
Some College (No Degree) from Industrial Electrician Apprenticeship
Skills
- High-Volume Cold Prospecting
- Multi-Channel Outreach
- Territory Development
- Salesforce (SFDC)
- Pipeline Management
- Public Sector Expertise
- State & Local Government (SLG)
- K-12 & Higher Ed
- RFP/RFQ Navigation
- Lobbyist Compliance
- Multi-Stakeholder Buy-in
- Operational Technology
- IoT & Asset Tracking
- Telematics Strategy
- Proof of Concept (POC) Execution
- SaaS Implementation
- Safety & Compliance Reporting
Key Sales Achievements
- IoT Win (TrakRight), Modernized operations for Toronto Paramedic Services (the largest in North America) by implementing serialized asset tracking. Led the Proof of Concept (POC), managed stakeholder objections across city departments, and ensured technical adoption for mission-critical equipment.
- Executive Influence, Initiated and led high-level partnership discussions with the VP of Zoll Corporation, translating technical IoT product value into business-level ROI and acquisition potential.
- Strategic Compliance, Registered as a Canadian Lobbyist to legally navigate municipal procurement cycles, bypassing bureaucratic roadblocks to close public sector deals.
- Account Growth, Consistently maintained and grew a book of business exceeding $250K/month, ensuring 95%+ retention of key enterprise and government accounts.
Timeline
Sales Manager
BEAMER COMPUTERS
01.2008 - 01.2011
Principal Consultant / Sales Executive
BEST COAST SOLUTIONS
01.2007 - Current
Owner Operator
JFI FULFILLMENT SERVICES
01.2007 - 01.2008
Sales Manager
RAM DISTRIBUTION
01.2003 - 01.2007
Industrial Electrical Apprentice / Engineering Assistant
THE VOLLRATH COMPANY
01.1996 - 01.2000
Battalion Tool Room Coordinator / Cannon Crew Supervisor
UNITED STATES ARMY
01.1992 - 01.1996
University of Wisconsin-Milwaukee
Some College (No Degree) from Communications
Lakeshore Technical College
Some College (No Degree) from Industrial Electrician Apprenticeship