Michael Lairap
Pacific,Missouri
Summary
Versatile customer-oriented sales leader with good planning abilities, backed by 10 years of techinical experience focused on increasing revenues and expanding margin. Versed in developing and implementing unique winning strategies and solutions in highly competitive markets, with a focus on building long-term customer and business partner relationships.
Overview
11
11
years of professional experience
Work History
Sales Director
Mercedes-Benz of Chesterfield
04.2024 - 09.2025
- Revamped sales process to ensure that we maximized sales efficiencies
- Traffic Management closing percentages to above market benchmarks. Internet leads from 4% close to 12.3% close, phone close from 5% to 11% close.
- Increased year over year profitability by obtaining or exceeding market sales objective goals.
- Awarded the Mercedes-Benz Best of the Best Sales Manager for the region in 2024.
General Manager
AutoNation Dba. AutoNation USA St. Louis
10.2022 - 11.2023
- Developed, trained, and managed AutoNation's first footprint in the state of Missouri.
- Maintained top quartile within the AutoNation USA finance lender penetration along with maintain top quartile among other AutoNation USA CFS rankings.
- Managed a diverse team of 28 professionals, fostering a positive work environment.
- Managed budget implementations, employee reviews, training, and schedules, .
Used Car Sales Director
AutoNation Dba. Lexus Of Tampa Bay
05.2022 - 10.2022
- Improved the acquisition process and eliminated wastage in the reconditioning process
- Reduced wholesale losses by improving appraisal processes and accurately forecasting reconditioning needs.
- Effectively managed inventory turnover by pricing the vehicles aggressively to increase within the first 30 day of acquisition.
New Car Sales Director
AutoNation Dba. Lexus Of Tampa Bay
01.2021 - 05.2022
- Out turned the market and region to surge ahead of competitors and earn #1 ranking for Q3 2021.
- Successfully drove new product lines to increase annual profits by 15%.
New Car Sales Director
AutoNation Dba. Mercedes Benz Of Wesley Chapel
07.2019 - 01.2021
- Increased sales efficiency by effectively pricing new cars against one of the largest volume Mercedes-Benz dealers in the country
- Increased leasing penetration and customer retention.
Equity Mining Manager
AutoNation Dba. Mercedes Benz Of Wesley Chapel
09.2018 - 07.2019
- Managed and developed a team to increase the store's ability to convert service customers into new customers
- Improved market share and individual team members' output
- Increased total volume for the store.
Internet Sales Director
AutoNation Dba. Mercedes Benz Of Wesley Chapel
10.2016 - 09.2018
- Managed and distributed e-commerce opportunities to a team of five Internet Sales Consultants
- Increased department's monthly sales and improved customer response time
- Co-authored training opportunities and provided expertise in sales and customer objections.
Internet Sales Consultant
AutoNation Dba. Mercedes Benz Of Wesley Chapel
06.2015 - 10.2016
- Analyzed and managed sale opportunities from Internet leads and phone calls
- Increased the store's e-commerce closing ratio and achieved top ranking in auto sales volume.
Finance Manager
Asbury Automotive Dba. Courtesy Hyundai
01.2015 - 06.2015
- Managed credit applications and sold finance and insurance products
- Developed menu selling process and built customer referral base
- Managed financial institution relationships.
Education
Bachelor of Arts - Accounting
University of South Florida
Tampa, FLBachelor of Arts - Management Information System
University of South Florida
Tampa, FLSkills
- Financial Analysis
- Customer Retention
- Relationship Building
- Trend Analysis
- Account Reconciliation
- Accounting Policy Development
- Variance Analysis
- Regulatory Compliance
- Consultative Sales Process
- Customer Escalation
Timeline
Sales Director
Mercedes-Benz of Chesterfield
04.2024 - 09.2025
General Manager
AutoNation Dba. AutoNation USA St. Louis
10.2022 - 11.2023
Used Car Sales Director
AutoNation Dba. Lexus Of Tampa Bay
05.2022 - 10.2022
New Car Sales Director
AutoNation Dba. Lexus Of Tampa Bay
01.2021 - 05.2022
New Car Sales Director
AutoNation Dba. Mercedes Benz Of Wesley Chapel
07.2019 - 01.2021
Equity Mining Manager
AutoNation Dba. Mercedes Benz Of Wesley Chapel
09.2018 - 07.2019
Internet Sales Director
AutoNation Dba. Mercedes Benz Of Wesley Chapel
10.2016 - 09.2018
Internet Sales Consultant
AutoNation Dba. Mercedes Benz Of Wesley Chapel
06.2015 - 10.2016
Finance Manager
Asbury Automotive Dba. Courtesy Hyundai
01.2015 - 06.2015
Bachelor of Arts - Accounting
University of South Florida
Bachelor of Arts - Management Information System
University of South Florida
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