Michael Neal

Direct day-to-day and strategic operations across an 18.5-acre destination encompassing multiple gyms, outdoor training areas, recovery amenities, retail, sales, personal training, events, food-and-beverage touchpoints, and facility services.

Own operating performance across revenue, labor, expenses, sales execution, member retention, retail and consumables, facility readiness, and customer experience; translate P&L and KPI trends into corrective actions and executive recommendations.

Lead cross-functional managers, leads, frontline associates, contractors, and vendors while establishing priorities, service standards, staffing plans, accountability rhythms, and consistent communication across extended operating hours.

Restructured frontline operations by consolidating separate gym and retail teams into a cross-trained operations function, enhancing service coverage and streamlining staffing.

Restructured frontline operations by consolidating separate gym and retail teams into a cross-trained Operations function, simplifying coverage, reducing redundant positions

Directed high-volume special events and facility activations, including Open Gym events for over 1,500 attendees, grand openings, brand events, competitions, and community experiences, boosting engagement and visibility.

Strengthened operational infrastructure with SOPs, training materials, opening and closing standards, facility-zone ownership, and performance expectations, improving consistency and accountability across customer-facing teams.

Managed business-system transitions and adoption across ABC Ignite, Exercise.com, WellnessLiving, Shopify, Fitness EMS, Medallia/MXM, True Review, Slack, and Notion

Collaborated with senior leadership on enterprise-wide operations, staffing, sales, and member-experience initiatives to prepare for full General Manager responsibility.

Coordinated cross-department execution, resolved escalated operational and member issues, and translated leadership priorities into clear workflows and frontline expectations.

Facilitated membership-platform migrations and implemented customer feedback and operational systems across the organization.

Earned 2 promotions by consistently taking on broader responsibility across sales, front-of-house operations, staffing, facilities, member experience, and organizational leadership.

Coached and developed frontline employees and emerging leaders while reinforcing service expectations, sales behaviors, policy compliance, and operational accountability.

Established expertise in consultative sales, lead follow-up, membership conversion, and retention outreach, enhancing overall member experience and satisfaction.

Coached frontline employees and emerging leaders, reinforcing service expectations and operational accountability to drive a high-performance culture.