Michael Pecci
Millstone Township,NJ
Summary
Experienced sales leader with expertise across sales, operations, and marketing, with a consistent track record of hitting and exceeding revenue growth target, enhancing customer retention, and leading business initiatives. Founded Scentos, establishing it as a globally recognized brand through strategic partnerships with major retailers. Strong ability to build and maintain long-term relationships with clients and stakeholders across diverse industries.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Director of Sales and Marketing
Leisure Arts
Maumelle, USA
12.2019 - Current
- Consulted for Comcast to build and expand sales, sourcing, and product development strategies.
- Retained post-acquisition to enhance strategic account planning and revenue modeling for Walmart, Michaels, and Hobby Lobby.
- Increased Walmart annual sales from $4.2M to $8.2M, achieving 45% growth over four years.
- Established remote sales and sourcing office for Leisure Arts Arkansas, boosting mass channel sales by 25%.
- Executed seasonal promotional placements at Walmart, generating $1.5M in incremental sales volume in 2024.
- Negotiated with Walmart leadership to resolve $2M in excess Covid inventory in 2023 and 2024.
- Managed supplier relationships across Asia, the Middle East, and US to optimize product sourcing capabilities.
- Directed multidisciplinary team, enhancing output by 110% through streamlined operations and broker alignment.
Founder & President
WeVeel (Scentos Brands)
Morrisville, USA
08.2009 - 01.2020
- Transformed Scentos from concept to internationally recognized brand, establishing partnerships with major U.S. and international retailers.
- Secured first-ever placements with Walmart, Target, Sam’s Club, and Costco Wholesale, generating $9.5M in new business prior to hiring sales personnel.
- Led WeVeel team to achieve #27 ranking on Inc. 500 List of Fastest-Growing Privately Held Companies with 9,200% growth rate in 2014.
- Increased annual branded sales to $27.7M and net profit to $2.42M by 2017 through strategic organic expansion.
- Established co-brand licensing agreements with Disney, Marvel, and Lucas Films for U.S. and EU markets.
- Built and managed a global team of 55 employees across five countries, leading to successful sale to private equity firm in 2020.
- Generated over $40M in supplier revenue for branded toys sold to global retailers and wholesalers.
Northeast Regional Sales Manager - Grocery
Huhtamaki
DeSoto, USA
05.2009 - 09.2012
- Managed food brokers for key accounts across New York, New Jersey, Pennsylvania, and Maine.
- Increased annual sales from $28M to $32M for Chinet and private-label disposable tableware, achieving 14% revenue growth in two years.
- Spearheaded strategic account planning and oversight for 14-member broker network, driving 11% distribution gain.
- Expanded territory management to include major accounts, boosting SKU presence by 20% through targeted promotions.
- Oversaw relationships with Delhaize Banners, Wakefern, Wegmans, Price Chopper, Giant Eagle, Weis, C&S, and 22 regional players.
- Facilitated alignment between brokers and promotional strategies to enhance market penetration.
- Delivered results that outpaced industry average growth of 5-7% for disposable tableware during the period.
- Managed a $200M+ manufacturer of Chinet brand and private label disposable tableware.
Business Development Team Leader – Education Channel
Crayola
Easton, USA
01.2003 - 01.2009
- Advanced from Business Development Manager to Team Leader, overseeing five managers across a fifteen-state region with sales totaling $38 million.
- Collaborated with sales managers to craft strategic initiatives for the Education, Office, and Specialty Channels.
- Surpassed national and regional distributor account goals by 89% in 2007.
- Directed training, set goals, conducted performance evaluations, and managed the regional trade profit and loss for the business development team.
- Awarded the highest company culture honors in 2004, 2005 & 2007, acknowledged by both team members and senior management.
Area Sales Manager, Central Jersey
RJ Reynolds
Edison, USA
01.2000 - 01.2003
- Pioneered RJR's first effective method for customizing merchandising in urban markets to promote its diverse investment product line.
- Awarded Northeast Region Most Valuable Sales Rep in 2002.
- Promoted from Territory Sales Representative to Area Sales Manager in July 2002.
- Achieved the highest Share of Market (SOM) growth in the region with an increase of 0.87% against the 2001 baseline, significantly outperforming the industry average of 0.11%.
- Received the 'Outstanding Leadership Award' for crafting and executing a business plan for 7-11 and ShopRite chains, resulting in a 5.2% share gain for the Central Jersey Sales team.
- Oversaw a sales territory generating over $7 million in annual tobacco sales.
- Guided new sales representatives in routing, planning, and contract negotiations.
Education
Bachelor of Science - Administration
Rutgers University
New Brunswick, NJSkills
National account sales management
New business development
Product launches
Sales leadership
Strategic account planning
Sales forecasting
Promotional strategies
Data analysis
Negotiation expertise
Pricing strategy execution
Relationship management
Direct selling and closing techniques
International sourcing
Broker management
Brand licensing
Certification
- Sell to Needs
- Personal Sales Skills
- Expanded DISC
- Eagles Flight Leadership
- Salesforce
- Neilson / IRI
- MS Office
Timeline
Director of Sales and Marketing
Leisure Arts
12.2019 - Current
Founder & President
WeVeel (Scentos Brands)
08.2009 - 01.2020
Northeast Regional Sales Manager - Grocery
Huhtamaki
05.2009 - 09.2012
Business Development Team Leader – Education Channel
Crayola
01.2003 - 01.2009
Area Sales Manager, Central Jersey
RJ Reynolds
01.2000 - 01.2003
Bachelor of Science - Administration
Rutgers University