Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Michael Peterson

Naples,FL

Summary

Self-motivated sales professional experienced in planning and execution in fast-paced, team environments. Relationship building and closing expert.

Overview

30
30
years of professional experience

Work History

Senior Vice President of Sales

Proximo
09.2007 - 06.2023
  • Part of the original team (3 people) who began the company in 2007
  • Responsible for all sales in USA and Canada
  • Member of the ELT that set company direction and goals
  • Grew the business every year organically, through acquisitions and expanded channel coverage
  • Grew the company to be the 7th largest supplier of spirits in the USA
  • Sales in excess of 15 million cases and $1.8 billion NSV
  • Manage BTL expense budgets in excess of $250 million
  • Company grew to over 700 employees and multiple locations throughout the USA and Canada
  • Responsible for all distributor relationships and the strategic direction and execution of the brand standards
  • Responsible for over 75 distributor relationships throughout the USA and Canada
  • Served on numerous Industry Boards and Committees
  • Maintained key relationships with key retail accounts throughout the country
  • Achieved and exceeded sales goals every year except one, where we achieved 99% of goal


Executive Vice President of Sales

William Grant & Sons
11.1993 - 08.2007
  • Responsible for all sales in the USA
  • Responsible for all distributor assignments and relationships throughout the USA
  • Crafted overall sales strategies and coordinated activities of sales executives to achieve revenue goals.
  • Developed short and long-term sales strategies to gain market share and increase revenue.
  • Initiated in-depth account assessments with sales and management teams to evaluate sales potential.
  • Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
  • Responsible for all revenue & expense budgets for the sales team

Education

Bachelor of Science - Management

Seton Hall University
South Orange
05.1984

Skills

  • Sales Funnel Development
  • Goal Setting & Tracking
  • Budget Development & Management
  • Business Networking
  • Professional Networking
  • Business Development and Planning

Additional Information

Other Experiences


  • Former member of Seton Hall University Advisory Council
  • Former member of Holland Township NJ Board of Education
  • Former member of Bernards Township Recreation Commission
  • Former member of YMCA of Bernards Township Program Committee
  • Former member of Bethel Ridge Group Home (Basking Ridge) Fund Raising Board
  • Former Director of Bernardsville Mens & Womens Softball Leagues

Timeline

Senior Vice President of Sales

Proximo
09.2007 - 06.2023

Executive Vice President of Sales

William Grant & Sons
11.1993 - 08.2007

Bachelor of Science - Management

Seton Hall University

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Michael Peterson