Michael Peterson
Naples,FL
Summary
Self-motivated sales professional experienced in planning and execution in fast-paced, team environments. Relationship building and closing expert.
Overview
30
30
years of professional experience
Work History
Senior Vice President of Sales
Proximo
09.2007 - 06.2023
- Part of the original team (3 people) who began the company in 2007
- Responsible for all sales in USA and Canada
- Member of the ELT that set company direction and goals
- Grew the business every year organically, through acquisitions and expanded channel coverage
- Grew the company to be the 7th largest supplier of spirits in the USA
- Sales in excess of 15 million cases and $1.8 billion NSV
- Manage BTL expense budgets in excess of $250 million
- Company grew to over 700 employees and multiple locations throughout the USA and Canada
- Responsible for all distributor relationships and the strategic direction and execution of the brand standards
- Responsible for over 75 distributor relationships throughout the USA and Canada
- Served on numerous Industry Boards and Committees
- Maintained key relationships with key retail accounts throughout the country
- Achieved and exceeded sales goals every year except one, where we achieved 99% of goal
Executive Vice President of Sales
William Grant & Sons
11.1993 - 08.2007
- Responsible for all sales in the USA
- Responsible for all distributor assignments and relationships throughout the USA
- Crafted overall sales strategies and coordinated activities of sales executives to achieve revenue goals.
- Developed short and long-term sales strategies to gain market share and increase revenue.
- Initiated in-depth account assessments with sales and management teams to evaluate sales potential.
- Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
- Responsible for all revenue & expense budgets for the sales team
Education
Bachelor of Science - Management
Seton Hall University
South Orange05.1984
Skills
- Sales Funnel Development
- Goal Setting & Tracking
- Budget Development & Management
- Business Networking
- Professional Networking
- Business Development and Planning
Additional Information
Other Experiences
- Former member of Seton Hall University Advisory Council
- Former member of Holland Township NJ Board of Education
- Former member of Bernards Township Recreation Commission
- Former member of YMCA of Bernards Township Program Committee
- Former member of Bethel Ridge Group Home (Basking Ridge) Fund Raising Board
- Former Director of Bernardsville Mens & Womens Softball Leagues
Timeline
Senior Vice President of Sales
Proximo
09.2007 - 06.2023
Executive Vice President of Sales
William Grant & Sons
11.1993 - 08.2007
Bachelor of Science - Management
Seton Hall University