Michael Rosen
Los Angeles,CA
Summary
Social media marketing specialist with 5+ years of experience leading a new and innovative brand in the city of Los Angeles. Passionate about finding new opportunities for fan engagement.
Overview
13
13
years of professional experience
Work History
Manager, Social Media & Content Strategy
Los Angeles Football Club
08.2017 - Current
- Manage LAFC and BMO Stadium social media platforms with followers totalling 2+mm followers (Instagram, Twitter, Facebook, TikTok, YouTube)
- Lead strategy for league leading social media engagement across multiple platforms
- Ideate and execute content with Club partners
- Write copy and execute social media posts
- Shoot and edit short videos for use on Club platforms
- Explore opportunities for collaboration with major Los Angeles sports teams and influencers
- Manage Club content schedule across all platforms
- Assist in managing Club video and photo departments
- Report on Club digital content performance
- Managed Club website and App
Public Relations Intern
Los Angeles Lakers
10.2016 - 05.2017
- Wrote articles for Lakers publications and on Lakers.com
- Collated daily clip reports for distribution to organization
- Ran stats to credentialed print and digital media personnel during home games
- Conducted post-game interviews with players and coaches to distribute in Lakers press packets
- Cataloged historical press releases and PR materials
Sponsorship Intern
Major League Baseball Advanced Media
06.2016 - 08.2016
- Created activation decks for MLB sponsors
- Interfaced with sponsors to place advertisements on television and digital platforms
- Collaborated with MLB.tv trafficking team to program commercials
Baseball Operations Intern
Los Angeles Dodgers
04.2011 - 03.2012
- Performed project breaking down ten years of amateur drafts to correlate the success rates of players in different draft positions
- Presented findings of summer-long project to the Director of Baseball Operations
- Analyzed data, advanced on-field metrics to generate idea for improved scouting practices
Education
Bachelor of Arts - Psychology
University of Southern California
Los Angeles, California05.2017
Skills
- Social Media Management
- Digital Content Development
- Influencer Collaboration
- Copywriting
- Content Strategy
- Adobe Creative Suite
Timeline
Manager, Social Media & Content Strategy
Los Angeles Football Club
08.2017 - Current
Public Relations Intern
Los Angeles Lakers
10.2016 - 05.2017
Sponsorship Intern
Major League Baseball Advanced Media
06.2016 - 08.2016
Baseball Operations Intern
Los Angeles Dodgers
04.2011 - 03.2012
Bachelor of Arts - Psychology
University of Southern California
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