Michael Scafe
Byron Center,MI
Summary
Dynamic sales leader with a proven track record at Commonwealth Senior Living, driving occupancy growth through innovative marketing strategies and effective lead generation. Expert in CRM systems and cross-functional collaboration, achieving top performer status by optimizing conversion rates and enhancing customer experience. Committed to fostering team development and process improvement.
Overview
10
10
years of professional experience
Work History
Sales Director
Commonwealth Senior Living
Grand Rapids, MI
2025.10 - Current
- Ranked highest sales performer in March 2026
- Strengthened lead flow and conversion through strategic partnerships and targeted outreach.
- Promoted marketing events to elevate brand visibility and attract inbound interest.
- Led sales presentations, community tours, and value-based messaging to enhance occupancy growth.
F&I and Used Manager
MyAuto Grand Rapids
Grand Rapids, MI
2025.05 - 2025.10
- Drove revenue by selling backend products and meeting penetration targets.
- Implemented process improvements to boost per-deal profitability.
- Secured lender approvals through strategic deal structuring and negotiation.
- Reduced chargebacks through enhanced customer education and effective value positioning.
F&I Manager
DeNooyer Chevrolet
Holland, MI
2023.10 - 2025.04
- Cultivated strong lender relationships, facilitating smoother deal flow and boosting operational efficiency.
- Streamlined documentation and loan workflows, improving turnaround times by 20%.
- Standardized pricing and product presentations, enhancing training efficiency and ensuring consistent messaging.
- Mentored sales and finance teams, reinforcing compliance protocols and elevating customer experience.
General Manager
Harbor Hawk
Grand Rapids, MI
2022.07 - 2023.10
- Led sales, staffing, financial management, and vendor partnerships to align operations with strategic goals.
- Managed multimillion-dollar budgets and improved forecasting accuracy.
- Reorganized team structure to increase productivity and accountability.
- Coached team and aligned marketing efforts to drive sales growth and increase market reach.
- Created SOPs for sales, logistics, and finance, enhancing communication and ensuring consistency across departments.
Director of Sales
JTB & Interra Homes
Wyoming, MI
2016.01 - 2022.07
- Led 14-person sales team to enhance performance through KPI tracking and targeted coaching.
- Converted strategic goals into actionable sales plans, aligning cross-department efforts.
- Led cross-functional initiatives to improve workflow and customer experience.
- Oversaw CRM rollout and data standardization to improve reporting accuracy.
- Developed company's first digital training system, streamlining onboarding process for new hires.
Education
Bachelor of Business Administration -
Davenport University
Grand Rapids, MISkills
- Sales Leadership
- Sales Coaching
- Lead Generation
- Sales Forecasting
- Conversion Optimization
- KPI Analysis
- Process Optimization
- CRM/ERP Systems
- Cross-Functional Collaboration
- Customer Experience
- Process Optimization
- Process Optimization
Timeline
Sales Director
Commonwealth Senior Living
2025.10 - Current
F&I and Used Manager
MyAuto Grand Rapids
2025.05 - 2025.10
F&I Manager
DeNooyer Chevrolet
2023.10 - 2025.04
General Manager
Harbor Hawk
2022.07 - 2023.10
Director of Sales
JTB & Interra Homes
2016.01 - 2022.07
Bachelor of Business Administration -
Davenport University