Michaela Holland
Portland,OR
Summary
Results-oriented contributer focused on Implementing strategic and tactical marketing campaigns to drive engagement and revenue. Bringing a solid history of success in boosting event efficiency and performance with an excellent attention to detail and the ability to think both proactively and reactively.
Overview
7
7
years of professional experience
Work History
Customer Marketing Manager
ExtraHop Networks
Portland, OR
08.2021 - Current
- Developed first multi-channel Marketing charter focused on renewals, retention, up-sell & cross-sell as the company shifted market categories.
- Evaluated customer preferences and behaviors, combined with industry trends and historical account data to maximize potential expansion revenue from the install base.
- Aligned Product, Sales, and internal Executive team to bring more value to customers regionally through digital and in-person efforts.
- Facilitated the first early access program iteration and go-to-market plan for new managed services.
Marketing Project Manager
ExtraHop Networks
Seattle, WA
01.2020 - 07.2021
- Led 10 cross-functional campaigns and pivoted to an all digital strategy amidst remote work and COVID restrictions.
- Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.
- Managed 2 brand refreshes and led multiple vendor's through RFP to onboarding.
Corporate Events Coordinator
ExtraHop Networks
Seattle, WA
04.2019 - 01.2020
- Facilitated comprehensive presences at large-scale national conferences from beginning to end, simultaneously managing 15+ investments worth over $2.5 million in total spend.
- Developed and organized ancillary events and awareness plays to maximize investment and increase brand recognition.
Field Marketing Manager
Alert Logic
Houston, TX
07.2017 - 03.2019
- Supported all North American regional activities by encouraging transparency and acting as a liaison between Sales and Marketing.
- Managed and executed marque roadshow series with price points above 40K per event in 10 cities while overseeing budget reconciliation, lead qualification, and ROI reporting.
- Balanced expectations for strategic partner events vs purely top-of-funnel lead-generation.
Education
Bachelor of Arts - Communications Studies
Northeastern University
Boston, MA06.2017
Skills
- Salesforce CRM Software
- Revenue & Account Based Marketing
- New Product Introductions
- Customer Buying Habits
Timeline
Customer Marketing Manager
ExtraHop Networks
08.2021 - Current
Marketing Project Manager
ExtraHop Networks
01.2020 - 07.2021
Corporate Events Coordinator
ExtraHop Networks
04.2019 - 01.2020
Field Marketing Manager
Alert Logic
07.2017 - 03.2019
Bachelor of Arts - Communications Studies
Northeastern University