Google Ad Manager
Mike Connors
Marketing Executive
New York,NY
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 13+ years of progressive unique experience and take on challenging position with opportunity to make lasting impact on company and customer success. Proven track record of leading teams both negotiating and activating large scale league partnerships (MLB, NFL, NBA, NCAA, Olympics, etc.), building long lasting strong relationships with media owners, and clients
Overview
2
2
Certifications
5
5
years of post-secondary education
13
13
years of professional experience
Work History
Director of Marketing and Media
Optimum Sports
New York, United States
09.2016 - Current
- Lead team of 6, executing full omnichannel sports media and marketing for Activision, Apple, Carnival, Eli Lilly, Frito-Lay, Gatorade, McDonald's, PepsiCo representing ~$500MM annually in sports media investment
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Analyzed market trends and competitive landscape to understand opportunities and potential value.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Evaluated and optimized marketing strategies to improve goal attainment when using cross platform executions
Associate Media Director
Optimum Sports
New York, NY
01.2014 - 08.2016
- Managed team of 4 for all sports media and marketing for Activision, Apple, Chobani, DSG, Gatorade, McDonald's, Under Armour, Visa, Wells Fargo
- Coordinated launch of media campaigns with marketing, communications and sales departments.
- Collected information about kinds of audiences targeted by different media and approximate size each group.
- Established departmental policies, yearly objectives, areas of opportunity and goals related to media buying and budgeting.
- Established and monitored performance benchmarks and media costs with agencies.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
Accounting Consultant
Self Employed
Long Island, NY
07.2013 - 12.2013
- Compiled general ledger entries on short schedule with 100% accuracy.
- Conducted detailed technical and analytical review of federal/state corporate, partnership and S corporation tax returns, FAS 109 provisions, and quarterly estimates prepared by companies in final stages of mergers and acquisition
- Provided financial management information by preparing financial status analysis and reports.
Associate Corporate Controller
FJC Technology Solutions/Safeway Fire & Protection
Floral Park, NY
07.2012 - 06.2013
- Analyzed and explained variances by understanding key performance drivers and adjusted forecasts based on new information.
- Identified risks and opportunities based on deep understanding of business operations, drivers of success, competitive knowledge and how business aligned with objectives.
- Built strong budgets, forecasts and reports with analyses and recommendations for 2 companies managing $10MM in revenues.
- Prepared accurate financial reports and monthly statements for accounts receivable managing staff of 3
- Collaborated with executive team in preparation of annual capital and operating budgets, forecasts and all financial reporting and analysis.
- Maximized year-end tax benefits by efficiently managing cash flows.
- Created and distributed reports on internal and external finances, audits and budgets.
- Completed journal entries, reconciliations and account analysis to prepare quarterly financial documents and general account management.
Assistant Corporate Controller
Integratas Security Services D.b.a. FJC Security
Long Island, NY
09.2008 - 07.2012
- Completed journal entries, reconciliations and account analysis to prepare quarterly financial documents and general account management.
- Formulated strategic plans and supported tactical initiatives to execute cost-savings deliverables, saving $250K per quarter.
- Used Quickbooks and Team Software to prepare external audit documentation and financial reports to assist management in operational planning and key decision making.
- Completed year-end close processes with Staff accountants through effective supervision financial functions and regular treasury transactions.
- Calculated salesperson commissions based on established parameters and disbursed quarterly payments.
- Prepared and filed tax returns and generated monthly reports in compliance with regulatory and organizational standards.
- Reviewed processes and procedures to guide program implementation and optimize auditing.
- Organized and maintained Integratas' budget and financial administration for 4 business segments.
Education
Master of Science - Marketing
New York University
New York, NY 01.2019 - 08.2020
Bachelor of Business Administration - Management, Finance
Adelphi University
Garden City, NY 09.2004 - 05.2008
Skills
Key decision making
Accomplishments
- Negotiated execution of true tech partnerships with MLB and NHL to utilize Apple products during games.
- Executed global partnership with ESPN to shoot live event footage via iPhones used in the broadcast of X-Games in the USA and China
Software
PowerBI
Facebook Ads
Wordpress
Marketo
Microsoft Office
Google Analytics
Certification
Trading Academy Certified - Professional, The Trade Desk, no expiration - 4ns53mnojea3
Timeline
Master of Science - Marketing
New York University
01.2019 - 08.2020
Director of Marketing and Media
Optimum Sports
09.2016 - Current
Associate Media Director
Optimum Sports
01.2014 - 08.2016
Accounting Consultant
Self Employed
07.2013 - 12.2013
Associate Corporate Controller
FJC Technology Solutions/Safeway Fire & Protection
07.2012 - 06.2013
Assistant Corporate Controller
Integratas Security Services D.b.a. FJC Security
09.2008 - 07.2012
Bachelor of Business Administration - Management, Finance
Adelphi University
09.2004 - 05.2008
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