Michael Scott Newton
Denver ,NC
Summary
Motivated business professional and sales leader with a proven track record in business development and strategic partnerships. Expert in aligning resources with strategic initiatives to ensure financial stability and spearheading domestic & international product development. Demonstrated leadership in launching new product lines, resulting in significant market share expansion. Skilled in contract negotiation and team building, with a focus on achieving top-tier results.
Dedicated and personable in managing administrative and sales operations and personnel.
Overview
24
24
years of professional experience
Work History
Co-Founder /Business Owner
Legacy Global, LLC.
09.2012 - Current
- Co-Founded a rep business culminated over 20+ years of retail sales experience along with long standing dynamic partnerships in the industry.
- Engaged in all aspects of the business development, including market research, finance, operations, marketing, ensuring alignment with the company vision.
- Recruited new and diverse team members to align with the company visions, goals and objectives.
- Developed and achieved item and program placement for new vendors as well as achieving significant sales and revenue growth through collaboration with clients and retail partners.
- Led company growth to multi million dollar growth.
VP of Sales - Lowe's
Southern Sales & Marketing Group, Inc.
10.2009 - 08.2020
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Oversaw / Directed product line reviews with multiple buyers across multiple categories, introducing 100% organic growth of new product lines into Lowe's.
- Grew and expanded on $33 million in top line sales throughout internal cross functional teams in the U.S., international, and Lowe's business partnerships.
Director of Sales and Marketing
Southern Sales & Marketing Group, Inc.
07.2004 - 10.2009
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Lead in trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Extensive overseas travel to asia for existing / new product development with existing factory partners along with developing new partnerships.
- Expanded business growth and brand recognition through e-commerce, marketing and packaging.
- Managed and implemented top line sales of $ 25 Million + through product line reviews across multiple categories and brands.
- Awarded "Unsung Hero Award" as a Lowe's Vendor for above and beyond performance and partnership.
National Accounts Manager
Southern Sales & Marketing Group, Inc.
10.2000 - 07.2004
- Conducted market research on national retail accounts to identify market opportunities, and review competitive landscape.
- Provided detailed market analysis for lawn and garden categories, including opportunities for new products and gap analysis.
- On boarded and managed a portfolio of new retail partners to the company, Lowe's, QVC, Dollar Store accounts.
- Managed new accounts worth $5 million + in annual sales.
- Provided accurate sales forecasts, enabling informed decision-making and resource allocation.
Education
Bachelor of Science - Business Administration
Auburn University
Auburn, AL06-1999
Skills
- Business development
- Strategic partnerships
- Sales & Operational Planning
- International Product Development
- Contract Negotiation
- Category Management
- Sales Leadership
- Product Reviews
- Sales & Marketing Strategy
- Cross-Functional Collaboration
- Revenue & Profit Growth
- Budget Planning
Timeline
Co-Founder /Business Owner
Legacy Global, LLC.
09.2012 - Current
VP of Sales - Lowe's
Southern Sales & Marketing Group, Inc.
10.2009 - 08.2020
Director of Sales and Marketing
Southern Sales & Marketing Group, Inc.
07.2004 - 10.2009
National Accounts Manager
Southern Sales & Marketing Group, Inc.
10.2000 - 07.2004
Bachelor of Science - Business Administration
Auburn University
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