Michele Peterson
Monte Vista,Colorado
Summary
Dynamic Sales Manager with proven success at Wada Farms Marketing Group, Aspen Potato and Harvest Select, excelling in relationship building and strategic sales operations. Achieved significant revenue growth through effective sales strategies and client management. Skilled in training sales teams and resolving customer issues, fostering loyalty and repeat business.
Overview
26
26
years of professional experience
Work History
Sales Manager
Wada Farms Marketing Group
05.2015 - 03.2025
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Attended industry events and conventions to explain sales opportunities.
- Expanded market share by identifying and penetrating untapped markets.
Sales
Aspen Produce LLC
10.2009 - 04.2015
- Implemented strategic sales plans for expanding customer base and achieving sales targets.
- Increased sales revenue by implementing effective sales strategies and building strong customer relationships.
- Achieved personal sales and profit targets according to sales plan created by manager.
Business Manager, General Manager
Harvest Select LLC.
06.1999 - 10.2009
- Communicated with customers and vendors positively with particular attention to problem resolution.
- Assisted with hiring process and training of new employees.
- Oversaw financial operations, maintaining accurate records and ensuring compliance with industry regulations.
- Fostered strong, enduring relationships with key clients to secure repeat business and referrals.
- Negotiated contracts with suppliers and vendors, securing favorable terms for the company while maintaining strong relationships.
- Oversaw day-to-day business operations on sales floor by fostering deep professional relationships with farmers and customers.
- Trained new hires, providing information, and insight into corporate policies and procedures.
- Improved customer satisfaction by quickly addressing and resolving customer complaints and feedback.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Interacted well with customers to build connections and nurture relationships.
Education
Bachelor of Science - Educational Psychology
Fort Lewis College
Durango, CO12-1991
Skills
- Relationship building
- Sales team training
- Staff management
- Goals and performance
- Product knowledge
- Sales expertise
- Client relationship management
- Positive and upbeat
- Direct sales
- Sales process
- Sales operation
- Account management
- New business development
- Resolution-oriented
Timeline
Sales Manager
Wada Farms Marketing Group
05.2015 - 03.2025
Sales
Aspen Produce LLC
10.2009 - 04.2015
Business Manager, General Manager
Harvest Select LLC.
06.1999 - 10.2009
Bachelor of Science - Educational Psychology
Fort Lewis College
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