Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Michele Roberts

Oceanside,CA

Summary

Successful Executive Vice President of Sales offering [Number] years of experience delivering quality results and exceeding sales goals. Expertise in cost containment, market plan execution and business development. Excellent communication, networking and negotiation skills. Committed to achieving strategic sales goals and building loyalty and trust, both externally and internally.

Overview

21
21
years of professional experience

Work History

Vice President of Sales

Evolution Hospitality
05.2022 - Current
  • Lead sales efforts for Evolution Hospitality, lifestyle division of Aimbridge Hospitality, with over 80+ properties
  • Oversight of a team of 5 Regional Directors of Sales and 80+ on-property Directors of Sales
  • Performance development of staff through ongoing coaching and mentoring
  • Develop short and long-term sales strategies to gain market share, uncover new sales opportunities and achieve revenue goals
  • Contribute to sales and marketing initiatives for the broader Aimbridge organization to include contract training, sales incentive plans, brand relationships and sales tools


Regional Vice President of Sales

Evolution Hospitality
08.2016 - 05.2022
  • Oversight of a team of 5 Regional Directors of Sales and 80+ on-property Directors of Sales
  • Provide coaching and mentoring to the team to ensure both results and Evolution culture are achieved
  • Develop short and long-term sales strategies to gain market share, uncover new sales opportunities and achieve revenue goals
  • Contribute to sales and marketing initiatives for the broader Aimbridge organization through the integration between Aimbridge and Interstate Hotels

Director of Regional Sales

Evolution Hospitality
01.2011 - 08.2016
  • Provide sales and marketing oversight for a portfolio of hotels
  • Develop sales strategies to ensure property revenue goals are achieved
  • Provide coaching and counseling to on-property Directors of Sales

Regional Director of Sales

Tarsadia Hotels/Evolution Hospitality
01.2005 - 12.2010
  • Provide sales and marketing oversight for a portfolio of hotels
  • Develop sales strategies to ensure property revenue goals are achieved
  • Provide coaching and counseling to on-property Directors of Sales
  • Assisted with the spinoff of Evolution Hospitality from Tarsadia Hotels

Area Director of Sales

Tarsadia Hotels
01.2003 - 12.2005
  • Oversight of and offsight sales office driving revenue to 6 properties in San Diego
  • Provide leadership to a sales team of 12
  • Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.

Education

Advent Leadership Academy -

Harvard Business School
06.2023

BBA - Marketing

San Diego State University
San Diego, CA
05.1993

Skills

  • Sales Strategy, Goals and Performance
  • Business Development and Sales Presentations
  • Professional Networking
  • Sales Team Leadership
  • Market Penetration, Forecasting and Data Analysis
  • Project Management
  • Sales and Marketing Initiatives

Accomplishments

  • Evolution Hospitality MVP
  • Evolution Hospitality President's Award

Timeline

Vice President of Sales

Evolution Hospitality
05.2022 - Current

Regional Vice President of Sales

Evolution Hospitality
08.2016 - 05.2022

Director of Regional Sales

Evolution Hospitality
01.2011 - 08.2016

Regional Director of Sales

Tarsadia Hotels/Evolution Hospitality
01.2005 - 12.2010

Area Director of Sales

Tarsadia Hotels
01.2003 - 12.2005

Advent Leadership Academy -

Harvard Business School

BBA - Marketing

San Diego State University

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Michele Roberts