Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Samuel David Scheibal

Excelsior,MN

Summary

Experienced Sales Executive who consistently demonstrates the core values of Passion, Caring and Excellence. A Coach who believes in being Authentic and Transparent in all facets of life with a successful track record in driving revenue growth, developing high performing teams and fostering client relationships. An individual that practices and brings a Founders Mentality approach to the workplace, consistently delivering results aligned with organizational goals. A leader who is a highly effective Communicator, Collaborator and Cultivator of information.

Overview

32
32
years of professional experience
1
1
Certification

Work History

Vice President of Sales

375 Park Ave Spirits, a Division of the Sazerac Company
12.2018 - Current
  • Led strategic initiatives to enhance product portfolio and increase market share in competitive landscape.
  • Developed and implemented operational efficiencies that reduced costs and streamlined distribution processes.
  • Fostered cross-functional collaboration to drive innovation in product development and marketing strategies.
  • Analyzed market trends to inform decision-making and identify growth opportunities for new product lines.

Regional Sales Director Midwest

Bacardi USA
04.2016 - 12.2018
  • Developed and executed regional sales strategies to drive revenue growth across multiple territories.
  • Led cross-functional teams in implementing market expansion initiatives, enhancing product visibility and customer engagement.
  • Analyzed market trends and competitor activities to inform strategic decision-making and optimize sales performance.
  • Mentored and trained sales team members, fostering professional development and improving overall team effectiveness.

Regional Sales Manager

Bacardi USA
07.2007 - 04.2016
  • Led regional sales initiatives to expand market share and increase brand visibility.
  • Developed strategic partnerships with key distributors to enhance product distribution channels.
  • Analyzed market trends and customer feedback to inform sales strategies and product positioning.
  • Mentored and trained sales teams, fostering a culture of high performance and accountability.

District Sales Manager

Bacardi USA
04.2002 - 07.2007
  • Led district sales initiatives, enhancing market penetration and brand visibility across assigned territories.
  • Developed strategic relationships with key accounts, driving alignment on promotional activities and sales strategies.
  • Analyzed market trends and competitive landscape to develop product positioning and pricing strategies.
  • Implemented training programs for our distributor sales team, improving product knowledge and customer engagement techniques.

Territory Sales Manager

Johnson Brothers Liquor Company
08.2000 - 04.2002
  • Developed and executed territory sales strategies in 150+ accounts to drive revenue growth and achieve KPI's.
  • Cultivated strong relationships with key accounts to enhance customer loyalty.
  • Analyzed market trends and competitor strategies to identify new business opportunities.


Professional Golfer

Sponsored by Energizer/ Eveready Battery Company
05.1994 - 08.2000

Competed in Tour events including Nike, Canadian, South American and various mini-tour events

Education

Bachelor of Arts - Criminal Justice

Southern Illinois University, Carbondale
Carbondale, IL
05-1994

Skills

  • Revenue generation
  • Pricing strategy
  • Sales strategy execution
  • Sales team coaching
  • Sales forecasting
  • Goals and performance

Certification

CSS Certified Spirits Specialist | Harvard Business mentor classes | Speakeasy public speaking course | DE Jones distributor management course | Delta Associates category management school | Freedom Speakers memory training class | Chartwell Advisors High Performance Training | McKinney Rogers HPT Training | Negotiating to Win training

Languages

English
Native or Bilingual
Spanish
Limited Working

Timeline

Vice President of Sales

375 Park Ave Spirits, a Division of the Sazerac Company
12.2018 - Current

Regional Sales Director Midwest

Bacardi USA
04.2016 - 12.2018

Regional Sales Manager

Bacardi USA
07.2007 - 04.2016

District Sales Manager

Bacardi USA
04.2002 - 07.2007

Territory Sales Manager

Johnson Brothers Liquor Company
08.2000 - 04.2002

Professional Golfer

Sponsored by Energizer/ Eveready Battery Company
05.1994 - 08.2000

Bachelor of Arts - Criminal Justice

Southern Illinois University, Carbondale
Samuel David Scheibal