Summary
Overview
Work History
Education
Skills
Websites
References
Timeline
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Michelle Deasy

Arlington,MA

Summary

Accomplished, competitive, and high energy Senior Account Executive with over 21 years of experience in media sales. An adaptable professional with expertise in sales, marketing, problem-solving, strategic planning and execution in a deadline-driven and versatile work environment. Skilled in building and maintaining dynamic working relationships with peers and clients. Passionate about integrating new technology, digital media, and experiential activations to create strategic, innovative, and impactful solutions for clients.

Overview

26
26
years of professional experience

Work History

Senior Account Executive, Strategic Partnerships

iHeartMedia
09.2016 - Current
  • Achieved a $2.5 million budget target and ranked as the 4th top-performing sales executive in the New England Region in 2023.
  • Consistently increased revenue by 20% year over year for three consecutive years.
  • Successfully sold local, regional, and national podcast audio campaigns on the world's #1 commercial podcast platform.
  • Demonstrated expertise in digital media by crafting, executing, and optimizing targeted local, regional, and national engagement campaigns using OTT, streaming and podcast audio, programmatic, display, and social media.
  • Implemented customized local, multi-market, and national influencer campaigns that encompassed a blend of social media, broadcast, and digital audio elements.
  • Orchestrated multi-touchpoint sponsor activations at heritage local and national tent-pole events including Jingle Ball, iHeartRadio Country Festival, and Kiss Concert.
  • Leveraged 1 million dollars in local revenue from CPG brands by generating trade specific, shopper marketing campaigns for Market Basket.
  • Established long-lasting relationships with CMO's, CEO's, Growth Officers, Business Owners, and Agencies of Record.
  • Regularly interacted with the local and national agency community through servicing media buyers and account planners and RFP management.
  • Identified brand growth and performance needs and responded by creating and following marketing and media plans from conception to completion to ensure all goals were met.
  • Tracked efficiencies and campaign analytics.
  • Utilized CRM software to track customer interactions, supervise sales pipelines, and administer project budgets.

Account Executive

Greater Media Boston
02.2002 - 06.2016
  • Consistently ranked as the #1 sales person at the station and in the company based on new business generated annually.
  • Recognized as a member of the $400k Club, a prestigious club featuring a distinguished group of AE's with stand out performance in generating new business.
  • Founded and developed "See New England", an event lasted for 2 years and generated over $500k in revenue during that timeframe.
  • Pioneer in mobile marketing activations that created, launched, and managed experiential campaigns for clients that included: Mass General Hospital, National Dairy Council, New England Dairy Promotion Board, Sara Lee, Plymouth Rock Assurance, Freihoffer's Bread, and Big Y.
  • Specialized in trade specific shopper marketing campaigns for Shaw's, Roche Brothers, and Ahold Supermarkets.

Account Executive

CitySoft
09.2001 - 02.2002

Global Recruiter

Renaissance Worldwide
06.1998 - 07.2001

Education

Bachelor of Arts - Communications

University of Massachusetts Amherst
Amherst, MA
05.1998

Skills

  • Digital & Traditional Media and Marketing
  • Relationship Development
  • Presentation
  • Team Collaboration
  • Creative Thinking
  • Ability to Work Under Pressure
  • Adaptability
  • Salesforce
  • Pathmatics
  • Magellan
  • Zoom Info
  • Industries Served (but not limited to)- CPG, Healthcare, Pet Care

Websites

References

  • KEVIN CONNOLLY, OWNER, CONNOLLY COMMUNICATIONS
  • ANNIE POWERLL, PARTNER, BLACK EAGLE PARTNERS, LLC
  • AUDREY WINTER, SENIOR MARKETING CONSULTANT, IHEARTMEDIA

Timeline

Senior Account Executive, Strategic Partnerships

iHeartMedia
09.2016 - Current

Account Executive

Greater Media Boston
02.2002 - 06.2016

Account Executive

CitySoft
09.2001 - 02.2002

Global Recruiter

Renaissance Worldwide
06.1998 - 07.2001

Bachelor of Arts - Communications

University of Massachusetts Amherst

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Michelle Deasy