Michelle Hayes
St Louis,MO
Summary
Dynamic servant leader with a proven track record of enhancing revenue growth through strategic sales leadership and effective client relationship management. Excelled in training and motivating teams, leveraging marketing for expansive reach, and mastering KPI analysis for peak performance. Renowned for leading high-performing teams, fostering robust customer relations, and driving sales pipeline growth. Adept at defining innovative growth strategies to drive new business development and improve market penetration. Continuously monitor competitors and research market trends to stay responsive and successful in dynamic environments.
Overview
27
27
years of professional experience
Work History
Director of Sales
Scholastic Reading Events
01.2015 - Current
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Hired, managed and motivated team of 57 to exceed revenue and OI targets through effective sales strategy and business planning.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Liaised with product team, marketing, and service teams to develop solutions and accomplish shared objectives.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Coached and promoted high-achieving sales professionals to fill leadership positions with qualified staff and boost company growth.
- Achieved established KPIs for company, team and individual performance through teamwork and focus on customers.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Account Manager, Digital Learning STEM
McGraw-Hill Higher Education
01.2013 - 12.2014
- Train professors on digital products through live webinars, written instructions and
face-to-face presentations in order to increase exposure to company's digital platform. - Effectively conduct and manage all phases of consultative selling/training through
Learning Solutions and various LMS platforms. - Conduct needs-based analyses to develop optimal solution packages for teaching/
classroom needs that generated an increase of 22% in digital redemptions. - Designed and generated marketing pieces through e-campaigns to increase
bookstore sell-through resulting in Learning Solutions increase of 18% YOY. - Built and fostered partnerships with over 4000 professors with diverse backgrounds
within 78 universities by implementing a student ambassador program. - Manage a $4M Northeast territory with a current increase of 24% YOY.
Senior Admissions Manager
Hickey College
08.1997 - 12.2012
- Interviewed, hired, trained and coached direct reports, as well as provided direction,
motivation and supervision to Admissions department to ensure exceeding student enrollment goals, as well as adherence to business protocols. - Monitored team performance and provided feedback in order to execute optimal
recruitment strategy. - Designed and executed strategic marketing efforts to attract and retain potential
students. - Created policies and procedures for department to ensure the most efficient/cost reduction implementation for all programs.
- Achieved superior ratings for management excellence via peer comparison and
executive management reviews, while doubling enrollment over the first 5 years. - Liaison for faculty, student services and placement departments when implementing
new program offerings. - Strong understanding of enrollment methods including personal meetings, direct
marketing, e-campaigns, and special events.
Education
MBA -
Lindenwood University
Saint Charles, MO2008
Bachelor of Science - Business & Human Resource Management
Fontbonne University
Clayton, MO2000
Skills
- New Business Development
- Lead generation
- Solution Selling through consultative approach
- CRM, Sales Force
- Profitability Optimization
- Revenue Forecasting & Growth
- Sales leadership, coaching & training
- Sales Pipeline Development, Management & Reporting
- KPI analysis
- Sales strategy development & execution
Timeline
Director of Sales
Scholastic Reading Events
01.2015 - Current
Account Manager, Digital Learning STEM
McGraw-Hill Higher Education
01.2013 - 12.2014
Senior Admissions Manager
Hickey College
08.1997 - 12.2012
MBA -
Lindenwood University
Bachelor of Science - Business & Human Resource Management
Fontbonne University
Similar Profiles
Alayna HernandezAlayna Hernandez
Warehouse Associate at Scholastic WarehouseWarehouse Associate at Scholastic Warehouse
Amber JanneyAmber Janney
Part -Time Warehouse Associate at Scholastic Book FairsPart -Time Warehouse Associate at Scholastic Book Fairs
Jason AndersonJason Anderson
Regional Field Rep at Scholastic Clay Target ProgramRegional Field Rep at Scholastic Clay Target Program