Summary

Overview

Work History

Education

Skills

Accomplishments

Additional Relevant Experience

Professional Activities And Awards

Professional Development

Timeline

Michelle Rimes

Orlando

Summary

Experienced in marketing, healthcare, and pharmacy benefit management. Results-driven professional with a strategic mindset. Strong analytical and problem-solving skills for leading successful teams and delivering exceptional customer service. Excels in analyzing research and ROI, identifying new business opportunities, and implementing customer retention strategies. Excellent interpersonal and communication skills. Known for multitasking in fast-paced environments. Highly self-motivated. Presents a positive professional image and thrives both independently and as part of a team.

Overview

years of professional experience

Work History

Account Executive

Scripta Insights

01.2024 - 01.2025

Responsible for the customer’s overall service experience while building and growing client and broker relationships
Manage client relationships by monitoring client ROI and reporting out results during Quarterly Business Reviews
Strategic liaison between the client and broker
Develop strategies to retain and grow current business

Senior Strategic Client Executive

EmpiRx Health

01.2023 - 01.2024

Maintained 99% client retention with referenceable clients
Responsible for leading and managing complex and strategic relationships with client and broker relationships
Managed the client life cycle as well as built relationships to be a trusted advisor
Proactive communication and education to internal and external partners
Maintained a clear understanding of client intent to ensure clients met plan performance goals.
Developed strategies to retain and grow current business
Facilitated contract negotiations at client renewal.

Director, Client Success

Clearway Health

01.2022 - 01.2023

Responsible for leading Client Success Managers to proactively engage, nurture and maximize success for clients
This includes maintaining ongoing client relationships and networking, implementing success programs, providing insights on client-to-business interactions and managing client requests and incidents to continually improve the client experience
Launched new department and established process and policy and procedures
Developed and managed talent to ensure that the team meets performance criteria to meet and exceed organizational standards
Established strong internal partnerships to properly support the team as well as our clients
Maximize and improve value as well as the overall client experience
Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

Director, Account Management

RxBenefits, Inc

01.2018 - 01.2022

Responsible for leading a Manager of Account Management and a team of Strategic Account Executives with planning and direction, talent acquisition, and Employee Benefit Consultant (EBC)/Client relationship development with the goal of improving account retention rates and achieving key performance indicator standards
Maintained a 97% or higher client retention rate
Established strong relationships with top EBC firms in book of business
Developed and managed talent to ensure the team meets the performance criteria to meet and exceed organizational standards
Established strong internal partnerships to properly support the team as well as our EBCs and clients
Established strong relationships with business development to collaborate and develop cohesive broker strategies to grow and retain business
Ensured team met upsell and growth strategy goals

Consulting Firm Relations Manager

Aetna International

01.2015 - 01.2018

Built relationships to foster a proactive, client-focused, and compelling approach with producer partners
Managed annual Winter Producer Forum to build relationship, educate them on the Aetna International value proposition and increase ROI
Developed and managed producer supplemental commission program
Informed Aetna International leadership of consultant and broker strategies and initiatives
Maintained multi-tiered and strategic interaction with national firms while pursuing opportunities with regional firms to differentiate and build the Aetna International brand
Identified programs, events and partnership opportunities that give Aetna International and the enterprise positive and meaningful visibility with national and local consulting constituents

Manager, Rx Account Managers

Aetna Pharmacy Management

01.2011 - 01.2015

Managed a team of 11 account managers and developed strategy and processes for Pharmacy Account Managers
Led strategic engagement and collaboration of identified Rx teams (Pricing, Underwriting, Clinical and Product) to develop the necessary tools to facilitate successful issue resolution and task support
Grew and maintained relationships with internal and external constituents
Shared pharmacy expertise and best practices with teams in support of issue resolution
Ensured awareness of and compliance with established policies and guidelines
Recognized global team issues and developed resolution strategies

Consultant

Insight Marketing Group/Michelle Hentzell Consulting

01.2009 - 01.2011

Developed strategic marketing plans for various clients; including managing targeted marketing campaigns, both direct-to-consumer and business-to-business, strategic development and product
Developed product line opportunity for a health care communications company
Managed marketing and communications for the launch of one of the nation’s largest publicly traded health and supplemental benefits company’s specialty pharmacy as well as identified revenue generating opportunities

Marketing Manager/ Interim Head of Marketing

Aetna Pharmacy Management and Fulfillment Operations

01.2007 - 01.2008

Managed the pharmacy marketing and communications staff and prepared, analyzed and recommended marketing priorities and resource allocations
Managed new pharmacy product launches resulting in 95% adoption rate by customers including programs like pharmacy managed self-injectables program
Managed pharmacy marketing consultant relationships and events including yearly consultant forums
Launched marketing programs to increase mail order profitability including brand to generic, channel steerage and plan sponsor education
Identified and implemented marketing activities to increase penetration in target markets including retail to mail and retail to specialty initiatives
Created and launched retail to specialty campaign that realized a 10.58% success rate with $12.4M return-on-investment
Launched retail to mail campaign that resulted in $3.3M in incremental revenue over a 90-day period
Analyzed and interpreted internal, market and competitor information
Participated in retention and sales efforts for national and small/middle market accounts
Improved internal brand image through development and launch of marketing tools to support sales efforts including launching a comprehensive 'Prescription for Sales Success' tool kit with 90% of sales team utilizing the kit and training sessions prepared them for the sales cycle