Michelle Roberts
321 Creekside Trail, Argyle,TX
Summary
Strategic sales and marketing executive with consistent record of driving triple-digit sales, elevating profits, and increasing brand awareness and revenue for start up and turnaround companies. Noted for leading customer-centric sales teams that consistently exceed performance and productivity goals. Collaborative leader with motivational style that propels performance and maintains accelerated growth.
LEADERSHIP ASSETS
Sales Planning & Execution - Medical Sales - Digital Sales - Marketing Strategies - Profit & Loss Oversight - Budget Management - Customer Relationship Management - MS Word - Excel - PowerPoint - Salesforce
Overview
14
14
years of professional experience
Work History
Director of Enterprise Sales
Mascot Media
Fayettville, AR
02.2021 - Current
- Execute strategies to develop new business revenue and increase client base.
- Develop and execute sales presentations to increase enterprise revenue.
- Drive team and company profits by developing and strengthening relationships with industry partners and potential clients.
- Listen carefully to advertising customers' needs and recommend marketing strategies to reach their target audience.
- Lead sales presentations and meetings for team and new hires.
Director of Advertising Sales
CNHI, LLC
Weatherford, TX
06.2019 - 02.2021
- Increased overall revenue by over 200%
- Worked with sales staff on growing their account revenue by adding additional recommendations to client marketing strategies.
- Represented all print, digital, and direct mail products.
- Lead initiative in creating special sections to grow overall revenue.
- Helped improve overall image of products by improving quality of ad designs in all print, digital, and direct mail products.
- Established strong relationships with local business owners through networking, sales calls, and community involvement.
Sales & Marketing Manager
Utah Athletic Foundation
Park City, UT
07.2018 - 05.2019
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Planned and executed events and marketing programs to grow overall profits.
- Managed all corporate sales and events.
- Supervised all marketing and planning activities to exceed all segment sales and margin goals.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
- Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations.
- Developed branding and marketing partnerships with regional clients.
Marketing Executive
Universal Health Services Inc Orem
Orem, UT
04.2017 - 07.2018
- Increased patient referrals by calling on primary care physicians, assisted living facilities, hospital case managers and ER staff, school counselors, urgent care facilities, and mental health providers.
- Increased patient volume for Intensive Outpatient program by over 200% by utilizing in house marketing efforts, consulting with staff and patient families regarding programs.
- Facilitated conferences to promote awareness of services, and build referral base.
- Worked with in house team to ensure in-take process was smooth, and that relationships with referral sources were well maintained.
- Followed up with referral sources to provide exceptional customer service.
- Hosted breakfasts/lunch and learns to educate referral sources on mental health services and signs of needing care.
Sales Representative
Centurion Medical LLC
Midland, TX
08.2014 - 03.2017
- Launched new market by representing variety of medical devices and services to physicians, hospitals, urgent care facilities, plastic surgeons, and spine surgeons.
- Increased regional profits by more than 200%.
- Presented new products and services to clients, growing profits for their healthcare facilities.
- Developed and maintained excellent relationships with providers and office staff.
- Monitored weekly sales to write reports for senior leadership and streamline operational processes.
- Implemented sales and new business opportunities in new markets to achieve bottom-line results.
Owner/Publisher
Big Country Magazine Publications
Abilene, TX
08.2008 - 08.2014
- Managed all day to day operations.
- Sold print, online, niche publication, magazine inserts, direct mail and related printed and digital products.
- Retained and ensured proper handling of care of 100+ clients.
- Attended networking events, client meetings, and community activities.
- Planned and executed sales department improvements, updating company approach to marketing, cost analysis, presentations and territory establishment.
- Supervised editorial and advertising sales departments.
- Wrote stories and press releases for digital and print media sources.
Education
Bachelor of Arts - Marketing
Texas A&M University - Corpus Christi
Corpus Christi, TXSkills
- Proven effective leader
- Strategic account development
- Strong interpersonal skills
- Strong closing skills
- Energetic and driven
- Persuasive negotiator
- Excellent communication skills
- Revenue and profit maximization
- Website management
- Social media management
References
Scott Tracht, Sales Manager
(817) 966-2015
Melanie Welch, Director of Marketing
(312) 718-0237
Tanner Hamm, Regional Sales Manager
(505) 933-4764
Timeline
Director of Enterprise Sales
Mascot Media
02.2021 - Current
Director of Advertising Sales
CNHI, LLC
06.2019 - 02.2021
Sales & Marketing Manager
Utah Athletic Foundation
07.2018 - 05.2019
Marketing Executive
Universal Health Services Inc Orem
04.2017 - 07.2018
Sales Representative
Centurion Medical LLC
08.2014 - 03.2017
Owner/Publisher
Big Country Magazine Publications
08.2008 - 08.2014
Bachelor of Arts - Marketing
Texas A&M University - Corpus Christi
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