Summary
Overview
Work History
Timeline
Education
Skills
Work Availability
Affiliations
Michelle Brown

Michelle Brown

Frisco,TX
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins

Summary

Results-driven Marketing Manager with 10 years of experience in the areas of brand and loyalty development, digital marketing, SEO, lead generation, and producing unique content across media channels. Key strengths include client engagement, resource planning, and using the latest tools to develop creative business strategies.

Overview

9
9
years of professional experience

Work History

Marketing Manager

ER Of Texas
03.2023 - Current
  • Engaged in hands-on participation across various marketing operations, encompassing coordination of event materials and facilitation of premium orders.
  • Utilized market trends and target audience statistics to effectively and appropriately market Emergency Room services.
  • Developed and implemented marketing strategies to use for launches, re-branding campaigns, and promotions.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Used data analytics to track lead generation campaigns and improve quality.

Director of Marketing and Business Development

ADVANCE ER
09.2018 - 03.2023
  • Supervised team responsible for overseeing the email marketing process on a daily basis. This process includes tasks such as content creation, scheduling, and tracking of performance.
  • Gather customer data and insights to construct targeted customer segmentation strategies and customize marketing communications for distinct audience segments in the University Park neighborhood.
  • Conceptualizing and shaping market outreach across traditional and digital channels, I successfully:
  • I oversaw CRM and email program, utilizing Mailchimp and HubSpot, to actively engage customers, encourage repeat visits, and establish enduring brand loyalty.
  • Establish short-term and strategic sales, revenue, and performance KPIs
  • Energize market growth and positioning, achieving a 500% YoY revenue growth
  • Develop and execute end-to-end sales strategies; overseeing sales funnel development; proposal and pitch development to contract signing
  • Spearhead the brand's presence at community and industry events, managing budgets and measuring
  • ROI against established target metrics
  • Conduct cross functional team meetings to align operational and strategic goals
  • Oversee messaging and content development, maintaining a consistency in brand aesthetic across platforms and media
  • Collaborate with developers to optimize web and digital touchpoint creation, focusing on audience engagement and a brand-defining UX
  • Deploy data analytics to measure conversion rates against ROAS; reviewing results with senior leadership team
  • Serve as organization's Project Manager to lead activations and launches of new centers.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Platinum Campaign Manager II – Performance Strategist

Dex Media Inc.
07.2017 - 09.2018
  • Ascending from an initial Data Analyst role to overseeing client's web and digital marketing efforts, I
  • Assessed client requirements, aligning them with product and service offerings
  • Oversaw strategic direction and execution of clients' SEO and PPC campaigns, leading SEM activities and creating call-to-action Google Ads
  • Michelle Brown Résumé 2 of 2
  • Reviewed and enhanced clients' landing pages and websites to increase audience interaction
  • Developed channel marketing strategies and campaigns, ensuring an alignment to client objectives and brand identity
  • Collaborated with sales teams to create a uniform voice around product positioning
  • Served as the voice of the customer, aligning internal resources and teams to respond to clients' changing requirements and shifts in market responsiveness
  • Designed and proposed marketing and promotional calendars to maximize sales opportunities
  • Conducted product marketing research to assess audience responsiveness
  • Assisted with creation of Public Relations messaging and content development
  • Energized content marketing activities, assembling a team of creative developers and social marketers to bring clients' products and services to a wider social media audience.

Data Analyst

Dex Media Inc.
01.2016 - 07.2017
  • Developed diverse Excel documents to streamline the extraction of metric data and effectively present information to the team, aiding in precise explanations regarding optimal resource allocation.
  • Provided custom reporting and conversion analysis data to select top 5% of clients.
  • Created various Excel documents to assist with pulling metrics data and presenting information to the team for concise explanations of best placement for needed resources.
  • Participated in requirements meetings to understand business needs.

Administrator

HAIR CLUB FOR MEN
07.2014 - 07.2016
  • In my capacity, I oversaw the loyalty program at Hair Club for Men. This entailed the responsibility of managing and overseeing the acquisition, analysis, and interpretation of data from diverse sources, including transactions, surveys, social media, and web analytics. The aim was to effectively segment customers, tailor personalized offers, gauge performance metrics, and pinpoint areas for enhancement, all crucial for professionals and managers within the hair care industry.
  • Developing unique content and visuals for Instagram distribution
  • Creating and managing branding events and community activities
  • Managing clients' accounts and conducting accounts receivable and collection calls
  • Scheduling management team's calendars, schedule and appointments in Citirix and Outlook
  • Entering client appointment, service and billing information in internal CRM; ensuring compliance to all best practice privacy and confidentiality guidelines
  • Approving purchase orders and supplier invoice payments while taking the lead on key supplier relationship management
  • Collating sales and performance data to create financial reports and forecasts
  • Providing comprehensive administrative support to the leadership offices.

Timeline

Marketing Manager - ER Of Texas
03.2023 - Current
Director of Marketing and Business Development - ADVANCE ER
09.2018 - 03.2023
Platinum Campaign Manager II – Performance Strategist - Dex Media Inc.
07.2017 - 09.2018
Data Analyst - Dex Media Inc.
01.2016 - 07.2017
Administrator - HAIR CLUB FOR MEN
07.2014 - 07.2016
Full Sail University - Master of Arts, Digital Media Communications
Art Institute of Las Vegas - Bachelor of Science, Sound Engineering
University of Nevada - Event Planning and Conference Management Certification,
University of Wisconsin - Madison - , General Studies

Education

Master of Arts - Digital Media Communications

Full Sail University, Winter Park, FL
2015
  • Honoree of Salutatorian

Bachelor of Science - Sound Engineering

Art Institute of Las Vegas, Las Vegas, NV
2013

Event Planning and Conference Management Certification - undefined

University of Nevada
2009

General Studies

University of Wisconsin - Madison, Madison, WI

Skills

  • MS Office Suite Google Analytics Citrix Outlook Adobe Creative Suite Social Media Platforms
  • Instagram Ads Facebook Ads SharePoint GoRev Mondaycom, Hubspot, Mailchimp, Semrush
  • Google AdWords, Wordpress
  • Adobe Creative Suite, Final Cut Pro
  • Reporting Tools, Excel, Budgeting
  • Presentations and Decks

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations

  • AMA - American Marketing Association
  • WISE - Women in Sports and Events
  • Rotary Club - Park Cities
  • AES - Audio Engineering Society
  • AGAPE Clinics - Board of Directors

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Michelle Brown