Michelle Brown

Work History

Marketing Manager

ER Of Texas

03.2023 - Current

Engaged in hands-on participation across various marketing operations, encompassing coordination of event materials and facilitation of premium orders.
Utilized market trends and target audience statistics to effectively and appropriately market Emergency Room services.
Developed and implemented marketing strategies to use for launches, re-branding campaigns, and promotions.
Researched developing trends to stay updated with new ideas and marketing practices.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Used data analytics to track lead generation campaigns and improve quality.

Director of Marketing and Business Development

ADVANCE ER

09.2018 - 03.2023

Supervised team responsible for overseeing the email marketing process on a daily basis. This process includes tasks such as content creation, scheduling, and tracking of performance.
Gather customer data and insights to construct targeted customer segmentation strategies and customize marketing communications for distinct audience segments in the University Park neighborhood.
Conceptualizing and shaping market outreach across traditional and digital channels, I successfully:
I oversaw CRM and email program, utilizing Mailchimp and HubSpot, to actively engage customers, encourage repeat visits, and establish enduring brand loyalty.
Establish short-term and strategic sales, revenue, and performance KPIs
Energize market growth and positioning, achieving a 500% YoY revenue growth
Develop and execute end-to-end sales strategies; overseeing sales funnel development; proposal and pitch development to contract signing
Spearhead the brand's presence at community and industry events, managing budgets and measuring
ROI against established target metrics
Conduct cross functional team meetings to align operational and strategic goals
Oversee messaging and content development, maintaining a consistency in brand aesthetic across platforms and media
Collaborate with developers to optimize web and digital touchpoint creation, focusing on audience engagement and a brand-defining UX
Deploy data analytics to measure conversion rates against ROAS; reviewing results with senior leadership team
Serve as organization's Project Manager to lead activations and launches of new centers.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Platinum Campaign Manager II – Performance Strategist

Dex Media Inc.

07.2017 - 09.2018

Ascending from an initial Data Analyst role to overseeing client's web and digital marketing efforts, I
Assessed client requirements, aligning them with product and service offerings
Oversaw strategic direction and execution of clients' SEO and PPC campaigns, leading SEM activities and creating call-to-action Google Ads
Michelle Brown Résumé 2 of 2
Reviewed and enhanced clients' landing pages and websites to increase audience interaction
Developed channel marketing strategies and campaigns, ensuring an alignment to client objectives and brand identity
Collaborated with sales teams to create a uniform voice around product positioning
Served as the voice of the customer, aligning internal resources and teams to respond to clients' changing requirements and shifts in market responsiveness
Designed and proposed marketing and promotional calendars to maximize sales opportunities
Conducted product marketing research to assess audience responsiveness
Assisted with creation of Public Relations messaging and content development
Energized content marketing activities, assembling a team of creative developers and social marketers to bring clients' products and services to a wider social media audience.

Data Analyst

Dex Media Inc.

01.2016 - 07.2017

Developed diverse Excel documents to streamline the extraction of metric data and effectively present information to the team, aiding in precise explanations regarding optimal resource allocation.
Provided custom reporting and conversion analysis data to select top 5% of clients.
Created various Excel documents to assist with pulling metrics data and presenting information to the team for concise explanations of best placement for needed resources.
Participated in requirements meetings to understand business needs.

Administrator

HAIR CLUB FOR MEN

07.2014 - 07.2016

In my capacity, I oversaw the loyalty program at Hair Club for Men. This entailed the responsibility of managing and overseeing the acquisition, analysis, and interpretation of data from diverse sources, including transactions, surveys, social media, and web analytics. The aim was to effectively segment customers, tailor personalized offers, gauge performance metrics, and pinpoint areas for enhancement, all crucial for professionals and managers within the hair care industry.
Developing unique content and visuals for Instagram distribution
Creating and managing branding events and community activities
Managing clients' accounts and conducting accounts receivable and collection calls
Scheduling management team's calendars, schedule and appointments in Citirix and Outlook
Entering client appointment, service and billing information in internal CRM; ensuring compliance to all best practice privacy and confidentiality guidelines
Approving purchase orders and supplier invoice payments while taking the lead on key supplier relationship management
Collating sales and performance data to create financial reports and forecasts
Providing comprehensive administrative support to the leadership offices.

Summary

Overview

Work History

Marketing Manager

Director of Marketing and Business Development

Platinum Campaign Manager II – Performance Strategist

Data Analyst

Administrator

Timeline

Education

Master of Arts - Digital Media Communications

Bachelor of Science - Sound Engineering

Event Planning and Conference Management Certification - undefined

General Studies

Skills

Work Availability

Affiliations

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