MIGUEL GONZALEZ
Chula Vista,CA
Summary
Omni-Channel Ecommerce Account Manager with 6+ years of experience supporting and growing ecommerce businesses across Amazon, Walmart, Target, and DTC platforms. Proven track record in daily account management, promotional execution, product launches, inventory coordination, and catalog health, with strong cross-functional partnership across Marketing, Supply Chain, and Finance. Data-driven operator with hands-on experience in forecasting, performance reporting, and advertising support, ensuring ecommerce channels remain profitable, in-stock, and brand-aligned in fast-paced consumer product environments.
Overview
10
10
years of professional experience
Work History
E-Commerce Merchandiser
Trademark Global, LLC
Remote
05.2025 - Current
- Own and execute seasonal promotional strategies across Amazon 1P and 3P, aligning pricing, discounts, and funding to drive revenue while protecting margin.
- Collaborate with merchandising teams across Amazon, Walmart, Lowe’s, Home Depot, Wayfair, and Target to maintain pricing parity and prevent listing suppression.
- Conduct marketplace gap analysis and reference price reviews to keep listings live and Buy Box-eligible.
- Lead cost and profitability discussions with Amazon, evaluating promotional economics and margin impact.
- Manage inventory forecasting and demand planning to support peak and holiday seasons.
- Build and leverage Power BI dashboards to track sales performance, pricing gaps, inventory health, and promotional effectiveness, enabling data-driven merchandising decisions and proactive risk management.
- Align promotions with advertising strategies to maximize performance within defined margin guardrails.
- Oversee the Sports & Outdoors department, the company’s largest category, managing performance across all active SKUs and marketplaces.
Senior E-commerce Analyst
MacPherson's Art Supply
San Diego, CA
06.2021 - 03.2025
- Supported day-to-day management of omni-channel ecommerce accounts, including Amazon (Vendor & Seller Central), Walmart, Target, Lowe’s, Home Depot, Macy’s, and HSN.
- Executed promotional setup and support for key retail moments including Prime Day, Holiday, and retailer-led events, ensuring pricing accuracy and on-time execution.
- Partnered with Supply Chain and Operations on forecasting, demand planning, and inventory coordination to maintain strong in-stock rates and minimize out-of-stocks.
- Managed product launches and item maintenance, including new item setup, content readiness, and retail execution across multiple platforms.
- Oversaw content updates, catalog health, and digital shelf execution, ensuring brand consistency, listing accuracy, and compliance.
- Supported ecommerce advertising and marketing execution by aligning promotions with ad strategies and monitoring ROAS, ACoS, and sell-through performance.
- Produced weekly performance recaps, retailer scorecards, and action plans for internal stakeholders to flag risks and drive execution.
E-Commerce Analyst
Passion Planner LLC
Chula Vista, CA
06.2016 - 04.2021
- Oversaw daily account operations and catalog management across BigCommerce, Shopify, Amazon Seller Central (FBA), and wholesale marketplaces including Walmart Marketplace, Faire, and Etsy.
- Drove a 16.95% increase in Amazon sales through account optimization, promotional execution, and listing improvements.
- Supported promotional campaigns, product launches, and marketing initiatives in collaboration with cross-functional teams.
- Produced sales and performance reports to support ongoing account management and decision-making.
- Maintained catalog accuracy, pricing compliance, and product data integrity across all platforms.
Education
Business Administration -
Grossmont Community College
San DiegoHigh School Diploma - undefined
Mater Dei Catholic High School
San Diego01.2011
Skills
- E-Commerce Merchandising & Promotion Strategy
- Amazon 1P & 3P (Vendor Central & Seller Central)
- Multi-Marketplace Management (Walmart, Lowe’s, Home Depot, Wayfair, Target)
- Pricing Strategy & Marketplace Parity
- Promotional Planning & Seasonal Execution
- Inventory Forecasting & Demand Planning
- Power BI Reporting & Data Analysis
- Cost, Margin & Profitability Analysis
- Catalog Health & Listing Suppression Prevention
- Advertising & Promotion Alignment
- ERP / WMS Systems
- Logistics & Inventory Coordination
- Project Management & Cross-Functional Collaboration
- Client & Stakeholder Relationship Management
- Problem-Solving & Decision-Making
- Attention to Detail & Execution Excellence
- Leadership & Team Collaboration
- Strong Communication & Work Ethic
Online And Digital Tools
Amazon Seller Central
Amazon Vendor Central
BigCommerce
Google Workspace
Helium 10
HubSpot
Jira
Jungle Scout
Microsoft Office (Excel, PowerPoint, Word)
Mirakl
Power BI
Salesforce
ShipStation
Shopify
Sisense
Timeline
E-Commerce Merchandiser
Trademark Global, LLC
05.2025 - Current
Senior E-commerce Analyst
MacPherson's Art Supply
06.2021 - 03.2025
E-Commerce Analyst
Passion Planner LLC
06.2016 - 04.2021
High School Diploma - undefined
Mater Dei Catholic High School
Business Administration -
Grossmont Community College