Mikayla Bynum
Newport Beach,CA
Summary
Ambitious marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and profitability. Successful at overseeing all stages of initiatives and promoting products with innovative and forward-thinking approaches. Proactive team player with proven ability to manage multiple workstreams and thrive in a fast-paced work environment.
Overview
5
5
years of professional experience
Work History
Product Marketing Manager
Charles Schwab
Dallas, TX
11.2021 - Current
- Manage a team of professionals, providing guidance and direction on projects, campaigns, and initiatives.
- Develop and implement comprehensive marketing strategies to increase brand recognition, consumer engagement, account funding, and NNA.
- Create and manage budgets for multiple marketing campaigns, ensuring cost-effectiveness of all initiatives.
- Launched a client lead nurture email yielding a 48% incremental lift in NNA.
Marketing Manager
The True Gem
Dallas, TX
06.2021 - 11.2021
- Successfully launched a new interactive eCommerce website that increase sales by 215% in the first 2 months.
- Organized company events such as pop-ups and ambassadors brand trips that increased brand reach and Instagram following by 85%.
- Created multiple marketing improvement initiatives such as the True Gem Ambassador Program, Vow for Girls, and Carbon Credit Capital Partnerships.
Marketing Assistant
The True Gem
Dallas, TX
07.2019 - 06.2021
- Organized photo shoots related to product launches or special promotions when necessary.
- Assisted with the development and implementation of marketing campaigns.
- Contributed to strategic planning with in-depth market and competitor research.
Education
Bachelor of Science - Business Marketing
University of Nebraska - Lincoln
Lincoln, NE05.2019
Skills
- Marketing campaign management
- KPI Development
- Marketing strategy
- Product Launch
- Project Management
- Digital marketing
Timeline
Product Marketing Manager
Charles Schwab
11.2021 - Current
Marketing Manager
The True Gem
06.2021 - 11.2021
Marketing Assistant
The True Gem
07.2019 - 06.2021
Bachelor of Science - Business Marketing
University of Nebraska - Lincoln
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