Mikayla Bynum
Newport Beach,CA
Summary
Strategic marketing professional with 7+ years of experience developing go-to-market strategies, product positioning, customer acquisition initiatives, and integrated marketing campaigns. Proven ability to translate complex products and services into compelling customer value propositions, partner cross-functionally with sales and business stakeholders, and drive adoption through data-informed marketing programs.
Overview
5
5
years of professional experience
Work History
Head of Marketing - Director of Marketing
Dornin Investment Group
Laguna Beach, CA
10.2025 - Current
- Lead marketing strategy across multiple business lines, developing positioning, messaging, and customer acquisition initiatives that support growth objectives.
- Develop and execute go-to-market strategies for new offerings, coordinating cross-functional stakeholders to drive awareness, engagement, and adoption.
- Manage integrated marketing campaigns across digital channels, content marketing, email, social media, and sales support initiatives.
- Produce sales enablement materials, presentations, and customer-facing assets that support business development efforts and strengthen conversion opportunities.
- Analyze customer behavior, campaign performance, and market trends to identify growth opportunities and optimize marketing strategy.
Marketing Director
CycleBar
Irvine, California
03.2024 - 10.2025
- Developed and executed integrated marketing campaigns in partnership with cross-functional teams and agency partners, driving customer acquisition, engagement, and retention.
- Created audience-focused messaging and promotional strategies across digital and social channels, improving campaign performance and brand positioning.
- Leveraged customer insights and performance analytics to optimize marketing initiatives and support business growth.
Marketing Manager
Charles Schwab
Southlake, TX
11.2021 - 04.2024
- Collaborated with business partners, sales teams, and channel owners to develop integrated marketing strategies that increased engagement and met organizational goals.
- Led the development of marketing materials, campaign assets, and sales enablement tools to support brand initiatives and business objectives.
- Analyzed campaign performance metrics, delivering actionable insights and recommendations that informed stakeholder decisions.
- Conducted market research and performance analysis to identify trends, customer insights, and optimization opportunities.
- Presented campaign results and strategic recommendations to stakeholders, informing future marketing investments and priorities.
Education
Business Marketing
University of Nebraska - Lincoln
Lincoln, NE05.2019
Skills
- Product Marketing
- Product Positioning & Messaging
- Sales Enablement
- Market Research & Competitive Analysis
- Campaign Strategy & Execution
- Cross-Functional Leadership
- Marketing Analytics & Performance Measurement
- Project Management
Timeline
Head of Marketing - Director of Marketing
Dornin Investment Group
10.2025 - Current
Marketing Director
CycleBar
03.2024 - 10.2025
Marketing Manager
Charles Schwab
11.2021 - 04.2024
Business Marketing
University of Nebraska - Lincoln