Mikey Carruth
Brooklyn,NY
Summary
Results-driven Associate Brand Manager with a strong foundation in brand strategy, product positioning, and market analysis. Skilled in developing and executing marketing initiatives that enhance brand visibility, drive customer engagement, and increase market share. Adept at collaborating cross-functionally with creative, sales, and product teams to ensure cohesive brand messaging and impactful campaigns. Proficient in analyzing market trends, consumer insights, and competitive landscapes to inform data-driven decisions. Recognized for a balance of creativity and analytical thinking, with a commitment to delivering measurable results in fast-paced, competitive environments.
Overview
10
10
years of professional experience
Work History
Associate Brand Manager
Combe
07.2023 - Current
- Creating consumption reports for senior leadership (weekly, monthly and quarterly).
- Performing quantitative analysis using tools such as Circana, PowerBI, Kinaxis and Google Analytics.
- Devising marketing strategy for TV, Digital media and in-store activations.
- Managing new product launches to ensure growth and incremental value for the company.
- Effectively managing marketing budgets (~$10MM).
- Working cross-functionally to improve profit margins across the company’s vast portfolio.
- Serving as the liaison between Marketing and Creative/Sales/R&I to ensure proper alignment throughout the organization.
- Consistently tracking competitive activity and innovation.
Junior Brand Manager
Believe Baby
09.2021 - 07.2023
- Served as the liaison between Believe Diapers and their charitable partners, creative team, pr team and web development team.
- Managed social media accounts by creating content calendars, writing copy, sourcing images and scheduling posts.
- Oversaw creative projects to drive quality, accuracy and deadline management.
- Researched and reported on market trends to identify customer needs and build a strategic path forward using tools such as Google Analytics and Shopify.
- Effectively managed annual marketing budgets.
- Identified new opportunities for product and brand development.
- Mentored team members on best practices and protocols to maximize productivity.
- Optimized marketing campaigns to improve click-through and conversion rates.
Digital Marketing Intern
Triptent
07.2021 - 09.2021
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Wrote copy for promotional emails, social posts and other marketing collateral.
- Functioned as the liaison between the creative department and brand level.
- Managed corporate social media channels.
Resort Worker
Killington Resort
12.2020 - 04.2021
- Enforced policies and procedures to increase efficiency.
- Prepared surveys to gauge the overall sentiment of resort guests.
- Answered questions and addressed, resolved, or escalated issues to management personnel to satisfy customers.
- Oversaw the operation of multiple ski lifts and gondolas.
- Gained customer service skills through constant guest interaction.
Farm Manager
L'etoile Du Nord Organic Farm
05.2020 - 09.2020
- Worked in the field and office to help grow the farm's product quality and customer base.
- Helped deliver vegetables to weekly customers.
Student Mentor
Colorado College
08.2019 - 05.2020
- Helped first-year students adapt to college life through mentorship.
- Hosted events for groups of first year students to bond and create friendships.
Photographer
Camp Manito-wish Ymca
07.2019 - 08.2019
- Worked as a lead photographer for the summer camp.
Field Assistant
L'etoile Du Nord Organic Farm
05.2019 - 07.2019
- Helped grow the farm's customer base through creative marketing techniques.
- Assisted with manual labor in the field.
- Helped deliver vegetables to customers.
Student Caller
Colorado College
11.2017 - 03.2019
- Proposed fundraising opportunities to potential donors to increase sources of funding.
- Analyzed current and potential donor data to identify demographics and trends.
Day Camp Counselor
Harry & Rose Samson Family Jewish Community Center
07.2018 - 08.2018
- Collaborated with other recreation staff in developing new recreational activities.
- Implemented and developed programs to promote physical fitness, teamwork and healthy living.
- Planned and lead diverse activities to entertain children and promote core values.
- Kept track of allergies and dietary restrictions, verifying correct meals and snacks were given to campers.
Camp Counselor
Camp Manito-wish Ymca
06.2016 - 08.2018
- Led canoe trips ranging from 3-9 days.
- Provided clear instruction to activity and program participants to deliver fun and maintain safety.
- Supervised camper activities to address behavioral issues and promote fun, safety and inclusivity.
- Resolved conflicts that arose between campers by listening to complaints and finding appropriate solutions.
Grassroots Intern
GlobMed - WOPLAH
05.2018 - 07.2018
- Worked as a field intern for the Western Organization for People Living with HIV/AIDS.
- Helped write grants in order to fund future projects.
- Assisted with necessary medical help at various hospitals throughout Western Kenya.
NSO Leader
Colorado College
08.2017 - 09.2017
- Helped first-year students assimilate to college life through a cohesive orientation.
Golf Caddy
Ozaukee Country Club
06.2015 - 06.2016
- Functioned as an A-level caddy for the club's top members.
- Determined distances to pins and advised players on proper clubs and methods.
- Assisted players in improving game play.
Education
Bachelor of Arts - Economics
Colorado College
Colorado Springs, CO05.2020
Skills
- Data-Driven Strategy
- Product Management
- Adaptability
- Cross-functional Collaboration
- Public Speaking
- Brand Strategy
- Consumer Research
- Data Modeling
Timeline
Associate Brand Manager
Combe
07.2023 - Current
Junior Brand Manager
Believe Baby
09.2021 - 07.2023
Digital Marketing Intern
Triptent
07.2021 - 09.2021
Resort Worker
Killington Resort
12.2020 - 04.2021
Farm Manager
L'etoile Du Nord Organic Farm
05.2020 - 09.2020
Student Mentor
Colorado College
08.2019 - 05.2020
Photographer
Camp Manito-wish Ymca
07.2019 - 08.2019
Field Assistant
L'etoile Du Nord Organic Farm
05.2019 - 07.2019
Day Camp Counselor
Harry & Rose Samson Family Jewish Community Center
07.2018 - 08.2018
Grassroots Intern
GlobMed - WOPLAH
05.2018 - 07.2018
Student Caller
Colorado College
11.2017 - 03.2019
NSO Leader
Colorado College
08.2017 - 09.2017
Camp Counselor
Camp Manito-wish Ymca
06.2016 - 08.2018
Golf Caddy
Ozaukee Country Club
06.2015 - 06.2016
Bachelor of Arts - Economics
Colorado College
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