Summary
Overview
Work History
Education
Skills
References
Activities
Timeline
BusinessAnalyst
Misty McCranie

Misty McCranie

Panama City Beach,FL

Summary

Proven leader in sales and business development, with a track record of driving revenue growth and leading high-performing teams at Watermark Retirement. Skilled in sales strategy development and client relationship management, I excel in competitive analysis and sales coaching, consistently exceeding sales targets by leveraging direct marketing and social media strategies. Seasoned Director of Sales with a track record in strategy development and market analysis. Known for building strong relationships, leading cross-functional teams, and driving sales growth. Skilled in leveraging data to drive strategic direction and increase revenues. Proven ability to lead sales teams in new and established markets.

Overview

31
31
years of professional experience

Work History

Director of Sales

Watermark Retirement
Inlet Beach, FL
06.2024 - Current
  • Led a sales team to build and maintain relationships with prospects and professional referrals, driving sales growth.
  • Collaborated with department heads to execute a comprehensive community marketing program.
  • Organized marketing events, managed budgets, and consistently met census goals.

Director of Sales

SRI Management
06.2021 - 06.2024
  • Company Overview: Superior Residences PCB
  • As the sales director, I am the face of the community; I follow up on leads, convert them into prospects, and eventually make them our residents.
  • I meet with families, do all intake paperwork, assessments, and the move-in process.
  • I have maintained a strong sales quota, and I have documentation to show the stats
  • Conducted market research and reported on competitors.

Finance Manager/Business Development Representative / Admin Assistant

Certified Roofing Solutions LLC
08.2019 - 06.2021
  • Director of Marketing, Networking, and Building Client and Community Relationships.
  • Office duties include accounts payable, accounts receivable, filing of notices, permitting, and inspections.

Owner

Beach Cleaning Services
Panama City Beach, FL
01.1996 - 12.2019
  • Duties include overseeing vacation rental cleaning business, by interacting with owners, making schedules, as well as accounting and payroll

Managing Partner

Beachside Motorsports
10.2018 - 08.2019
  • Duties include overseeing contracts, accounting, scheduling, repairs, marketing as well as customer relations

Owner

Centerstage Dancewear
01.2012 - 06.2019
  • Duties included inventory, accounting, ordering, stocking, staging, as well as customer interaction

Bookkeeper

Motes Properties
01.1994 - 01.1998
  • Company Overview: Family owned multi unit property
  • I had the duties of accounting, accounts receivable, accounts payable, filing taxes, and marketing the properties
  • Family owned multi unit property

Education

Certified Nursing Assistant -

Florida State College
Jacksonville, FL
06-1999

High School Diploma -

Andrew Jackson High School
Jacksonville, FL
06-1998

Notary Public -

State of Florida

Skills

  • Sales team training
  • Direct marketing
  • Sales leadership and training
  • Sales presentations
  • Sales reporting
  • Social media marketing
  • Revenue forecasting
  • Marketing campaign analysis
  • Sales coaching
  • Sales strategy development
  • Sales pipeline management
  • Revenue growth
  • Sales funnel management
  • Deal closing
  • Sales team motivation
  • Competitive analysis
  • KPI analysis
  • Cold calling
  • Pipeline development
  • Client relationship management

References

  • Cindy Stokes, 850-319-0661
  • Billy Motes, 904-318-1619
  • Sharon Gilson, 850-866-7649

Activities

  • Ambassador for the Bay County Chamber
  • Ambassador for Panama City Beach Chamber
  • Member of Emerald Coast Business Women's Association

Timeline

Director of Sales

Watermark Retirement
06.2024 - Current

Director of Sales

SRI Management
06.2021 - 06.2024

Finance Manager/Business Development Representative / Admin Assistant

Certified Roofing Solutions LLC
08.2019 - 06.2021

Managing Partner

Beachside Motorsports
10.2018 - 08.2019

Owner

Centerstage Dancewear
01.2012 - 06.2019

Owner

Beach Cleaning Services
01.1996 - 12.2019

Bookkeeper

Motes Properties
01.1994 - 01.1998

Certified Nursing Assistant -

Florida State College

High School Diploma -

Andrew Jackson High School

Notary Public -

State of Florida

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Misty McCranie