Summary
Overview
Work History
Education
Skills
Timeline
Generic

Mitzi Ferrell

Rincon,GA

Summary

Leader of the Quarter - Q1 2023


Accomplished Sales Executive offering 14 years of progressive hotel sales experience. Diligent in building and retaining accounts by providing exceptional and attentive service. Successful record of exceeding quarterly goals year-over-year.


Detail-oriented, organized and dependable team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.


Proficient in Cvent, Lanyon, Travel Click, Opera PMS, Delphi, Hyatt Envision, Reserve and Microsoft office applications.



Overview

14
14
years of professional experience

Work History

Transient Sales Manager

Thompson Savannah, Hyatt Corporation
08.2021 - Current

- Manage the property's luxury consortia partnerships (Virtuoso, American Express Fine Hotels & Resorts, Signature and Select Internova and Altour)

- Oversee the RFP process for key accounts both national and local

- Conduct site inspections, execute sales trips, entertain and represent the hotel at trade shows

- Deliver high-touch, high-level service to all preferred accounts while working closely with the operations team

- Participate in strategy and sales meetings

- Create and implement strategic quarterly sales action plans to meet and exceed quarterly sales goals



Opening Director of Sales

Tru By Hilton
08.2020 - 08.2021

- Oversaw the sales and marketing efforts for the new property

- Collaborated with the General Manager and Area Revenue Manager to create a strategy, analyze market trends and competitive set

- Conducted site inspections, sales trip and client entertainment

- Attended the owners meeting

- Managed the RFP and group contracting

Global Account Executive

ConferenceDirect
03.2019 - 08.2020

- Provided meeting/convention site selection and contract negotiation services to various companies and associations.

- Submitted RFP's in Cvent to multiple properties globally

- Conducted site inspections and venue recommendations to the end-user

- Built relationship with multiple DMC's and hotel partners globally.

- Coached/mentored by the Team Director of the Year


Senior Sales Manager

Hotel Indigo Savannah
11.2017 - 03.2019

- Assisted the Director of Sales & Marketing in reporting and creating ownership presentations

- Oversaw business travel, corporate and association groups and transient

- Assisted in coaching and on-boarding of the new sales team members

- Responsible for the annual RFP season and worked closely with IHG's Key Account Directors to develop new accounts

- Attended trade shows, conducted site inspections and Familiarization Tours for potential and target clients

- Employee of the Month and Interim Director of Sales & Marketing (June 2018)

Director of Sales

Staybridge Suites By IHG
11.2013 - 09.2017

- Oversaw the sales and marketing efforts for the extended stay hotel

- Responsible for growing room revenue year-over-year

- Worked with the General Manager, IHG Regional Sales Director and ownership group to create a strategy and marketing plans for the hotel.


Sales Coordinator

Holiday Inn Express By IHG
10.2009 - 08.2012

- Assisted the Area VP of Sales & Culture to promote the brand new property to local accounts

- Conducted outside sales visits and attended local networking events

- Assisted the General Manager in responding to groups and transient RFP's

- Worked as a liaison between sales and operations


Education

Bachelor of Arts - Interdisciplinary Studies

University of St. La Salle
Bacolod City, Philippines
03.2004

Skills

  • Market and Competitive Analysis
  • Effective Request for Proposals
  • Relationship building and networking
  • Compelling Sales Proposal Writer
  • Verbal and Written Communication
  • Excellent Communication Skills
  • Market Intelligence
  • Business Development and Planning
  • Sales Strategy Development
  • National Account Management

Timeline

Transient Sales Manager

Thompson Savannah, Hyatt Corporation
08.2021 - Current

Opening Director of Sales

Tru By Hilton
08.2020 - 08.2021

Global Account Executive

ConferenceDirect
03.2019 - 08.2020

Senior Sales Manager

Hotel Indigo Savannah
11.2017 - 03.2019

Director of Sales

Staybridge Suites By IHG
11.2013 - 09.2017

Sales Coordinator

Holiday Inn Express By IHG
10.2009 - 08.2012

Bachelor of Arts - Interdisciplinary Studies

University of St. La Salle
Mitzi Ferrell