Mitzi Ferrell

- Manage the property's luxury consortia partnerships (Virtuoso, American Express Fine Hotels & Resorts, Signature and Select Internova and Altour)

- Oversee the RFP process for key accounts both national and local

- Conduct site inspections, execute sales trips, entertain and represent the hotel at trade shows

- Deliver high-touch, high-level service to all preferred accounts while working closely with the operations team

- Participate in strategy and sales meetings

- Create and implement strategic quarterly sales action plans to meet and exceed quarterly sales goals

- Oversaw the sales and marketing efforts for the new property

- Collaborated with the General Manager and Area Revenue Manager to create a strategy, analyze market trends and competitive set

- Conducted site inspections, sales trip and client entertainment

- Attended the owners meeting

- Managed the RFP and group contracting

- Provided meeting/convention site selection and contract negotiation services to various companies and associations.

- Submitted RFP's in Cvent to multiple properties globally

- Conducted site inspections and venue recommendations to the end-user

- Built relationship with multiple DMC's and hotel partners globally.

- Coached/mentored by the Team Director of the Year

- Assisted the Director of Sales & Marketing in reporting and creating ownership presentations

- Oversaw business travel, corporate and association groups and transient

- Assisted in coaching and on-boarding of the new sales team members

- Responsible for the annual RFP season and worked closely with IHG's Key Account Directors to develop new accounts

- Attended trade shows, conducted site inspections and Familiarization Tours for potential and target clients

- Employee of the Month and Interim Director of Sales & Marketing (June 2018)

- Oversaw the sales and marketing efforts for the extended stay hotel

- Responsible for growing room revenue year-over-year

- Worked with the General Manager, IHG Regional Sales Director and ownership group to create a strategy and marketing plans for the hotel.

- Assisted the Area VP of Sales & Culture to promote the brand new property to local accounts

- Conducted outside sales visits and attended local networking events

- Assisted the General Manager in responding to groups and transient RFP's

- Worked as a liaison between sales and operations