Summary
Overview
Work History
Education
Skills
Websites
Timeline
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M'Kaila Karcsay

Brooklyn,NY

Summary

Results-driven project manager and marketing professional with a proven ability to execute brand strategies across diverse industries. Expert at leading cross-functional teams, optimizing workflows, and delivering data-driven campaigns that drive growth and boost brand engagement. Known for leveraging insights, creativity, and strong communication skills to deliver impactful results in dynamic environments.

Overview

6
6
years of professional experience

Work History

Project Manager, Integrated Strategy and Operations

Strava
Manhattan, NY
06.2024 - Current
  • Scope, plan, and manage marketing projects by defining goals, creating detailed project plans, allocating resources, resolving blockers, and setting KPIs to drive successful outcomes.
  • Lead cross-functional meetings to ensure alignment on project timelines, clarify expectations, and define responsibilities across all team members, and stakeholders.
  • Leverage Asana’s automation tools to streamline workflows, eliminating manual tasks, and boosting team productivity.
  • Owned design overhaul implementation for major rebrand, validating all modifications through live testing.

Integrated Strategy and Operations Associate

DoorDash
Manhattan, NY
10.2021 - 07.2024
  • Organize and facilitate workshops to test product features, functionality, and scalability, ensuring a user-friendly design before the campaign launch.
  • Developed a scalable auditing process in Jira to review creative assets, ensuring consistent brand representation across all touch points.
  • Compiled performance data into detailed reports, providing cross-team insights to optimize future marketing efforts.

Digital Advertising Strategist

TTEC, Google Partner
Phoenix, AZ
06.2019 - 10.2021
  • Designed and optimized creative campaigns, elevating brand engagement across multiple platforms and channels.
  • Advised clients on marketing fund allocation, strategically directing resources to align with business growth objectives.
  • Developed creative marketing strategies by analyzing competitor activities, leading to the successful capture of new market segments.

Influencer Brand Strategist

Powerfully Fit
Scottsdale, AZ
03.2019 - 03.2021
  • Organized in-person and virtual networking events to build industry relationships.
  • Increased engagement and conversion rates by aligning social media strategies with specific email outreach.

Education

Bachelor of Science - Business Administration

Oregon State University
Corvallis, OR
06.2018

Skills

  • Marketing Strategy: Campaign Management, Brand Development, Content Strategy
  • Project Management Tools: Jira, Asana, Trello
  • Marketing Analytics & Reporting: Tableau, Sigma, Google Analytics
  • Social Media & Digital Marketing: SEO, Paid Ads, Email Marketing
  • Creative/Design Tools: Adobe Creative Suite, Figma
  • Communication & Collaboration: Cross-functional Team Leadership, Stakeholder Engagement, Client Relations
  • Problem Solving & Process Improvement: Process Optimization, Workflow Automation

Timeline

Project Manager, Integrated Strategy and Operations

Strava
06.2024 - Current

Integrated Strategy and Operations Associate

DoorDash
10.2021 - 07.2024

Digital Advertising Strategist

TTEC, Google Partner
06.2019 - 10.2021

Influencer Brand Strategist

Powerfully Fit
03.2019 - 03.2021

Bachelor of Science - Business Administration

Oregon State University

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M'Kaila Karcsay