Molly Crosswhite
Kissimmee
Summary
Results-oriented sales and marketing leader driving revenue through strategic partnerships and market expansion. Proven success in building long-term client relationships and optimizing occupancy. Adept at implementing operational strategies that enhance team performance and achieve aggressive sales targets.
Overview
7
7
years of professional experience
Work History
Director of Sales and Marketing
Converge Hospitality
Kissimmee
06.2026 - Current
- Lead commercial strategy for a 197-room hotel conversion project.
- Develop OTA, FIT, sports tourism, and international travel partnerships.
- Drive occupancy growth through business development and market expansion.
- Guided strategic repositioning and revenue efforts throughout renovation and brand transition
Opening Director of Sales & Marketing
FMG/Converge Hospitality
11.2024 - 05.2026
- Built the hotel's corporate and extended stay business from zero at opening through aggressive outside sales blitzing, in-house prospecting, and relationship-based selling across Norman, Moore, Oklahoma City, and surrounding markets
- Personally developed and secured 53 Local Negotiated Rate (LNR) accounts from inception to present, creating a stable extended stay base for the property
- Drove 2,088 corporate and extended stay room nights year to date, compared to 849 room nights at the same time last year, representing a 146 percent year-over-year increase
- Established long-term extended stay partnerships with construction, healthcare, manufacturing, government, and education-based accounts requiring 7 to 30+ night stays
- Executed consistent outside sales blitzes, face-to-face prospecting, and community outreach to penetrate new verticals and decision-makers
- Leveraged public relations, chamber involvement, and local business networking to position the hotel as a preferred lodging partner in the Norman market
- Created and managed all negotiated rate strategies including tiered length-of-stay pricing, blackout controls, and account production tracking
- Maintained a disciplined prospecting cadence through daily call blocks, in-person drop-ins, follow-ups, and CRM documentation
- Collaborated with revenue management to optimize ADR, RevPAR, and long-term account profitability while protecting peak demand dates
National Inside Account Manager
Ryder
11.2023 - 11.2024
- Managed national accounts, delivering full logistics solutions in transportation, warehousing, and supply chain.
- Acted as the primary client contact, resolving issues and ensuring service delivery excellence.
- Conducted strategic business reviews to optimize client operations and identify growth opportunities.
- Traveled to meet clients, strengthening relationships and achieving sales targets through tailored solutions.
- Negotiated contracts and enhanced customer satisfaction, contributing to consistent revenue growth.
Sales Analyst & Account Manager
Dell Technologies
05.2019 - 08.2023
- Expanded the account set by 1000% over a one-year period, achieving record-breaking growth.
- Increased organizational pipeline by 400% in three months through effective sales execution.
- Championed business priorities, managing pipeline and leading virtual tech rally initiatives to drive engagement.
- Delivered managerial support for ISMs, facilitating leadership planning and development of strategic initiatives.
- Directed and supported 15 Inside Sales Representatives, enhancing onboarding and ramp-up processes for new hires.
Education
MBA - Sales Leadership
UCO
Edmond, OK01-2024
BS - Professional Sales
UCO
Edmond01-2019
Skills
- Revenue Strategy
- Hospitality Sales
- Corporate Sales
- Group Sales
- Business Development
- Account Management
- Contract Negotiation
- Market Expansion
- Government Sales
- FIT Agreements
- LNR Negotiations
- OTA Partnerships
Timeline
Director of Sales and Marketing
Converge Hospitality
06.2026 - Current
Opening Director of Sales & Marketing
FMG/Converge Hospitality
11.2024 - 05.2026
National Inside Account Manager
Ryder
11.2023 - 11.2024
Sales Analyst & Account Manager
Dell Technologies
05.2019 - 08.2023
MBA - Sales Leadership
UCO
BS - Professional Sales
UCO